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Er selbst sieht es so: „Auf der einen Seite hat die Landwirtschaft noch nie ein so schlechtes Image gehabt wie heute. Auf der anderen Seite wird der Bauer als Individuum sehr positiv wahrgenommen.“ Jeder Einzelne könne",{"type":792},"hard_break",{"text":794,"type":199},"daher sehr viel tun, um eine positive Stimmung der Landwirtschaft gegenüber zu schaffen. „Tun“ sei das zentrale Wort – aktiv auf die Menschen zugehen, das Gespräch nicht scheuen und wenn nötig seinen Standpunkt vertreten. „Was ankommt, ist das Ehrliche, nicht das Geschönte“, betont Hattinger. Unzureichend sei dagegen nur am Stammtisch zu sitzen und sich unter Gleichgesinnten über das falsche Bild der Landwirtschaft zu brüskieren. Ebenso die Verantwortung auf die Landwirtschaftskammer oder die Bauernvertretung abzuwälzen.",{"type":196,"content":796},[797],{"text":798,"type":199},"Auch seine „Gegner“, insbesondere die allgegenwärtigen NGOs zu kennen, ist wichtig. Hattinger selbst hat sich deshalb intensiv mit der Tierschutzorga­nisation PETA befasst: „Einfach einmal, um sich in deren Weltbild reinzudenken – und zu realisieren wie professionell die vorgehen.“ Leider genießen diese Organisationen einen nicht zu unterschätzenden Vertrauensvorschuss, wenn es um agrarische Themen geht. Warum? Laut Hattinger legt das bereits die Bezeichnung – NGO – Non-Profit-Organisation, also nicht gewinnorientierte Organisation, offen. Denn indem diese Vereinigungen keinen augenscheinlichen Nutzen aus ihrer Arbeit ziehen, wird ihren medialen Äußerungen ein höherer Wahrheitsgehalt beigemessen.",{"type":800,"attrs":801,"content":802},"heading",{"level":308},[803],{"text":804,"type":199},"Pauschale Verurteilungen",{"type":196,"content":806},[807],{"text":808,"type":199},"Alle Landwirte in einen Topf zu werfen, ist unter der Zivilbevölkerung leider Usus. Mit diesen Verallgemeinerungen abfinden muss man sich aber nicht. „Bei pauschalen Verurteilungen ist meine Methode, den anderen erkennen zu lassen, dass sie pauschal sind“, erklärt der Experte. Sagt etwa jemand: „Biobauern spritzen alle in der Nacht“, solle man fragen: „Ist das wirklich so. Alle Biobauern spritzen in der Nacht? Und das weißt du bestimmt?“",{"type":196,"content":810},[811],{"text":812,"type":199},"Ebenfalls hilfreich bei der Argumentation ist die „Prolepse“. Also dem anderen den Wind aus den Segeln zu nehmen, indem man sein vermeintliches Hauptargument vor ihm aufgreift, sogleich entkräftet und seine eigenen Argumente gleich nachschießt.",{"type":800,"attrs":814,"content":815},{"level":308},[816],{"text":817,"type":199},"Omnipräsente Negativthemen",{"type":196,"content":819},[820],{"text":821,"type":199},"Ebenso von den Landjugend-Teilneh­mern angesprochen wurde der Umgang mit heiklen Themen wie der Schlachtung. „Wir können offen damit umgehen, haben aber keine guten Karten“, gibt Hattinger unverblümt zu. Denn bei dem Thema würde immer etwas Nega­tives – das Töten – mitschwingen. Das „nach vorne gehen“ sei aber immer noch die beste Alternative. Besonders Projekte wie der Weideschuss, wo besonders tierfreundlich und ethisch vorgegangen wird, wirken positiv. Jemanden zu einem Schlachttag einzuladen, wie ein Teilnehmer aus der Interviewrunde vorschlug, sieht Hattinger zwiegespalten. Er meint: „Nur bei Konsumenten, die sehr interessiert sind und wenn diese Multiplikatoren sind.“ Gemeint sind Personen wie Lehrer oder Journalisten, die viele andere Konsumenten erreichen. Zudem müsse man sicher gehen, dass diese Multiplikatoren das Thema objektiv weitergeben und nicht auf billige Sensationsmache aus sind.",{"type":196,"content":823},[824],{"text":825,"type":199},"Bei Neidthemen wie der Höhe der Agrarförderungen oder den immer größer werdenden Betrieben und Maschinen, rät der Kommunikationstrainer Vergleiche zum allgemeinen Wirtschaftsleben und der Lebenssituation der Konsumenten zu ziehen. Etwa ob nicht auch deren Arbeitgeber stetig wachsen bzw. ihre Privatautos im Laufe der Jahre nicht größer geworden und mit der neuesten Technologie ausgestattet sind.",{"type":800,"attrs":827,"content":828},{"level":308},[829],{"text":830,"type":199},"Imageschutz und -pflege",{"type":196,"content":832},[833,835,836],{"text":834,"type":199},"Fatal für das Image einer jeden Bran­che sind die „Trickser und schwarzen Schafe“. Das gilt im Besonderen für die Landwirtschaft, da es nie heißt, dieser eine Bauer, sondern „die Bauern“, „die Landwirtschaft“ haben dieses oder jenes Schlimme getan. „Sobald wir schwarze Schafe sehen, sind wir gefordert aufzuräumen bzw. Hilfe zu leisten. Auch das ist ein Stück unserer Verantwortung und dient dem Schutz unseres Images“, mahnt Hattinger.",{"type":792},{"text":837,"type":199},"Wichtiger als das Reagieren ist aber noch das Agieren. „Wo wir punkten können sind das Herzblut und die Freude für unsere Arbeit“, sagt der Kommunikationsexperte. 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Schon aus diesem Grund sollte man sich vor der Ansschaffung eines Hundes gut überlegen, für welchen Zweck der Vierbeiner gebraucht wird.",{"type":196,"content":1430},[1431],{"text":1432,"type":199},"„Der klassische Hofhund ist meist größer und territorial veranlagt“, weiß Hundetrainerin Anna Pregel. „Rassen wie der Deutsche Schäferhund, der Berner Sennenhund oder auch der Hovawart haben sich bewährt und sind bekannt für ihre Fähigkeit, ein Anwesen zu bewachen und zu melden, wenn sich diesem Fremde nähern.“ Doch die Aufgaben eines Hofhundes können variieren. Manchmal werden sie benötigt, um das Vieh zu hüten, wie es zum Beispiel bei Border Collies oder Australian Shepherds der Fall ist. 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April startet das Agrarwetter-Service","2025-08-18T15:25:18.023Z","2025-09-02T14:40:25.782Z","2025-09-02T14:40:25.795Z",81269219560837,"6430ef9d-7a79-4414-b26b-14de39668168",{"_uid":1953,"body":1954,"tags":1972,"media":1973,"print":1980,"title":1946,"author":1987,"_editable":1988,"component":878,"hasVideos":36,"redaktion":1989,"categories":1993},"711b68c5-fe8f-4bf1-8b81-0334539ae96e",[1955],{"_uid":1956,"text":1957,"title":16,"_editable":1971,"component":847},"452a9975-6cd5-4268-bb11-013dfbd5c7a0",{"type":193,"content":1958},[1959,1963,1967],{"type":196,"content":1960},[1961],{"text":1962,"type":199},"Es ist eine Erfolgsgeschichte, die seit knapp zwei Jahrzehnten durch eine Kooperation der Tiroler Bauernzeitung, des Tiroler Bauernbundes, der Tiroler Versicherung und der GeoSphere Austria (ehemals ZAMG) in Innsbruck geschrieben wird. Mit dem Agrarwetter werden den Bäuerinnen und Bauern kostenlos aktuelle Wetterprognosen auf Abruf per Telefon oder auf der Webseite des Tiroler Bauernbundes zur Verfügung gestellt. Mit Montag, 14. April, startet das Agrarwetter-Service heuer.",{"type":196,"content":1964},[1965],{"text":1966,"type":199},"Im Jahr 2024 verzeichnete die GeoSphere Austria eine Rekordanzahl von Anrufen, erzählt Manfred Bauer, Leiter der Regionalstelle Tirol und Vorarlberg: „Wir verzeichneten bis zu 3.600 Anrufer täglich – das Wetter-Service ist nach wie vor sehr gefragt. Obwohl im Internet viel Info zur freien Verfügung abrufbar ist, setzen die Bäuerinnen und Bauern auf unseren heimischen Wetterdienst, denn wir bieten jahrzehntelange Erfahrung mit dem regionalen Wetter.“ Ob Frostphasen, Trockenheit oder Gewitterfronten – der Agrarwetter-Service gäbe der Landwirtschaft Planungssicherheit. Bauer meint: „Nur wenig wirkt sich so komplex auf die Landwirtschaft aus wie das Wetter. Auch wir spüren den Klimawandel und die Veränderungen im Wetter, die damit einhergehen.“",{"type":196,"content":1968},[1969],{"text":1970,"type":199},"Bauernbunddirektor Peter Raggl freut sich, den Bauernbund-Mitgliedern das Agrarwetter-Service weiterhin anbieten zu können: „Gerade für die Landwirtschaft ist es essenziell, wie das Wetter ausfällt – und da verlassen sich unsere Mitglieder auf Profis.“ Er bedankte sich bei der Tiroler Versicherung für die Kooperation. „Es ist uns ein großes Anliegen gerade auch für die Landwirtschaft einen niederschwelligen Zugang zu einer professionellen Wetterprognose zu geben“, so Martin Reiter von der Tiroler Versicherung.","\u003C!--#storyblok#{\"name\": \"article-section-blok\", \"space\": \"286169096649098\", \"uid\": \"452a9975-6cd5-4268-bb11-013dfbd5c7a0\", \"id\": \"81269219560837\"}-->",[606],{"id":1974,"alt":1975,"name":16,"focus":16,"title":1976,"source":16,"filename":1977,"copyright":1978,"fieldtype":42,"meta_data":1979,"is_external_url":36},81161634204187,"Agrarwetter","Martin Reiter, Manfred Bauer und Peter Raggl in der Wetterzentrale am Innsbrucker Flughafen.","https://a.storyblok.com/f/286169096649098/2560x1920/4ab7ab9cb7/img_1686-scaled.jpg","TBB",{"alt":1975,"title":1976,"source":16,"copyright":1978},[1981],{"_uid":1982,"done":36,"text":1983,"title":16,"assets":1986,"keywords":16,"preamble":16,"component":1350},"e224b26e-6bd3-470e-bb49-4ddabe5451c2",{"type":193,"content":1984},[1985],{"type":196},[],[861],"\u003C!--#storyblok#{\"name\": \"news\", \"space\": \"286169096649098\", \"uid\": \"711b68c5-fe8f-4bf1-8b81-0334539ae96e\", \"id\": \"81269219560837\"}-->",[1990],{"_uid":1991,"_editable":1992,"component":883,"assetsStatus":884,"surveyStatus":885},"4fb5903f-b6e7-4b36-bc4e-bac8c6f1aa01","\u003C!--#storyblok#{\"name\": \"redaktionstool-settings\", \"space\": \"286169096649098\", \"uid\": \"4fb5903f-b6e7-4b36-bc4e-bac8c6f1aa01\", \"id\": \"81269219560837\"}-->",[759],"mit-14-april-startet-der-agrarwetter-service","archiv/mit-14-april-startet-der-agrarwetter-service",-170940,[],{"meta":1999,"assets":2024,"blocks":2028},{"id":2000,"date":2001,"slug":1994,"tags":2002,"title":1946,"author":2007,"images":2016,"sbAuthor":2017,"categories":2018,"articleTags":2019,"featured_alt":16,"original_url":2020,"sbCategories":2021,"featured_media":2022,"author_id_original":2008,"proposed_confidence":917,"proposed_contentType":878,"original_featured_media_url":2023},546356,"2025-04-10T09:07:20",[2003,2004,2005,1975,2006],"GeoSphere Austria","Wetterdienst","ZAMG","Service",{"id":2008,"link":2009,"name":2010,"slug":2011,"avatar_urls":2012,"description":16},1471,"https://bauernzeitung.at/author/pixner/","Hannah Pixner","pixner",{"24":2013,"48":2014,"96":2015},"https://secure.gravatar.com/avatar/c7e758b6964d8ac994a650e215f9a350?s=24&d=mm&r=g","https://secure.gravatar.com/avatar/c7e758b6964d8ac994a650e215f9a350?s=48&d=mm&r=g","https://secure.gravatar.com/avatar/c7e758b6964d8ac994a650e215f9a350?s=96&d=mm&r=g",[],"6081e7f5-d089-44e6-97e9-c8cb8cd39f83",[606],[606],"https://bauernzeitung.at/mit-14-april-startet-der-agrarwetter-service/",[414],"./assets/IMG_1686-scaled.jpg","https://bauernzeitung.at/wp-content/uploads/2025/04/IMG_1686-scaled.jpg",[2025],{"id":1974,"url":1977,"meta":2026,"filename":2027,"asset_folder_id":922},{"alt":2027,"title":2027,"source":16,"copyright":16},"IMG_1686-scaled.jpg",[2029],{"text":2030,"title":1946,"component":847},{"type":193,"content":2031},[2032,2035,2038],{"type":196,"content":2033},[2034],{"text":1962,"type":199},{"type":196,"content":2036},[2037],{"text":1966,"type":199},{"type":196,"content":2039},[2040],{"text":1970,"type":199},"bd40fe0f-b373-42ed-80b1-e3bbf1c25cb1","2025-04-10T09:07:20.000Z",[],{"name":2045,"created_at":2046,"published_at":2047,"updated_at":2048,"id":2049,"uuid":2050,"content":2051,"slug":2099,"full_slug":2100,"sort_by_date":47,"position":2101,"tag_list":2102,"is_startpage":36,"parent_id":891,"meta_data":2103,"group_id":2143,"first_published_at":2144,"release_id":47,"lang":216,"path":47,"alternates":2145,"default_full_slug":47,"translated_slugs":47},"Anmeldefrist für die Summer School VetINNSights läuft bis 25. April","2025-08-18T15:24:56.120Z","2025-09-02T14:47:53.752Z","2025-09-02T14:47:53.765Z",81269129850199,"bcedb979-75a9-4af9-98f9-50a498ff2354",{"_uid":2052,"body":2053,"tags":2076,"media":2077,"print":2084,"title":2045,"author":2091,"preamble":2092,"_editable":2093,"component":878,"hasVideos":36,"redaktion":2094,"categories":2098},"e698d2cc-fef0-42c1-a54c-6e05295e8b64",[2054],{"_uid":2055,"text":2056,"title":16,"_editable":2075,"component":847},"d27db061-94c6-42c2-970d-90b0862e361f",{"type":193,"content":2057},[2058,2062,2066,2071],{"type":196,"content":2059},[2060],{"text":2061,"type":199},"Durch eine Kooperation zwischen der Veterinärmedizinischen Universität Wien und dem Land Tirol bietet die Summer School VetINNSights eine einzigartige Gelegenheit, einen ersten, exklusiven Einblick in das Studium und den Beruf einer Tierärztin oder eines Tierarztes zu gewinnen.",{"type":196,"content":2063},[2064],{"text":2065,"type":199},"Die Teilnahme an der Summer School ist kostenlos, die Anzahl der Plätze jedoch begrenzt. Wer sich bewerben möchte, sollte Lebenslauf, Motivationsschreiben und Foto bis spätestens 25. April 2025 an vet.summerschool@tirol.gv.at senden. „Wir möchten junge Talente für die Veterinärmedizin begeistern und somit dazu beitragen, die veterinärmedizinische Versorgung auch in Zukunft sicherzustellen. Wer Interesse an einer tiermedizinischen Karriere hat, sollte sich diese Chance nicht entgehen lassen!“, bestätigt LH-Stv. Josef Geisler.",{"type":800,"attrs":2067,"content":2068},{"level":308},[2069],{"text":2070,"type":199},"Einstieg vor dem Studium",{"type":196,"content":2072},[2073],{"text":2074,"type":199},"Lorenz Khol, Professor für Wiederkäuer im Alpenraum und Leiter der Außenstelle der Vetmeduni in Tirol, hebt hervor, wie wichtig es ist, schon frühzeitig konkrete Erfahrungen zu sammeln: „Die Summer School bietet eine ideale Gelegenheit, sich mit dem Studium der Veterinärmedizin und dem Beruf des Tierarztes/der Tierärztin auseinanderzusetzen und erste Einblicke in die Anforderungen und die Praxis zu bekommen. Idealerweise sollte die Summer School bereits ein Jahr vor einem geplanten Studienbeginn besucht werden. So kann die Entscheidung gut vorbereitet werden und die Teilnehmerinnen und Teilnehmer haben die Chance, wertvolle Kontakte zu knüpfen.”","\u003C!--#storyblok#{\"name\": \"article-section-blok\", \"space\": \"286169096649098\", \"uid\": \"d27db061-94c6-42c2-970d-90b0862e361f\", \"id\": \"81269129850199\"}-->",[606],{"id":2078,"alt":2079,"name":16,"focus":16,"title":2080,"source":16,"filename":2081,"copyright":2082,"fieldtype":42,"meta_data":2083,"is_external_url":36},81161045903754,"SummerSchool","Die Summer School VetINNSights vermittelt nicht nur Fachwissen, sondern auch ein Gefühl für die Arbeitsweise und den Alltag von Tierärzten","https://a.storyblok.com/f/286169096649098/1772x1181/e26335310f/20250221_summerschool.jpg","Land Tirol/Simon Rainer",{"alt":2079,"title":2080,"source":16,"copyright":2082},[2085],{"_uid":2086,"done":36,"text":2087,"title":16,"assets":2090,"keywords":16,"preamble":16,"component":1350},"7a1a7dc3-c0af-4986-9c87-6fd3e185c792",{"type":193,"content":2088},[2089],{"type":196},[],[861],"Vom 7. bis 11. Juli 2025 haben junge Menschen zwischen 16 und 19 Jahren die Chance, mit der Summer School VetINNSights in die Welt der Veterinärmedizin einzutauchen.","\u003C!--#storyblok#{\"name\": \"news\", \"space\": \"286169096649098\", \"uid\": \"e698d2cc-fef0-42c1-a54c-6e05295e8b64\", \"id\": \"81269129850199\"}-->",[2095],{"_uid":2096,"_editable":2097,"component":883,"assetsStatus":884,"surveyStatus":885},"ba52c1c2-a398-4058-85cd-9f88e9da1c1c","\u003C!--#storyblok#{\"name\": \"redaktionstool-settings\", \"space\": \"286169096649098\", \"uid\": \"ba52c1c2-a398-4058-85cd-9f88e9da1c1c\", \"id\": \"81269129850199\"}-->",[759],"anmeldefrist-fuer-die-summer-school-vetinnsights-laeuft-bis-25-april","archiv/anmeldefrist-fuer-die-summer-school-vetinnsights-laeuft-bis-25-april",-170540,[],{"meta":2104,"assets":2122,"blocks":2126},{"id":2105,"date":2106,"slug":2099,"tags":2107,"title":2045,"author":2113,"images":2115,"sbAuthor":2017,"categories":2116,"articleTags":2117,"featured_alt":16,"original_url":2118,"sbCategories":2119,"featured_media":2120,"author_id_original":2008,"proposed_confidence":917,"proposed_contentType":878,"original_featured_media_url":2121},546363,"2025-04-07T17:18:34",[2108,2109,2110,2111,2112],"VetINNSights","Summer School","Studium","Tierärzte","Vetmed Uni",{"id":2008,"link":2009,"name":2010,"slug":2011,"avatar_urls":2114,"description":16},{"24":2013,"48":2014,"96":2015},[],[606],[606],"https://bauernzeitung.at/anmeldefrist-fuer-die-summer-school-vetinnsights-laeuft-bis-25-april/",[414],"./assets/20250221_SummerSchool.jpg","https://bauernzeitung.at/wp-content/uploads/2025/04/20250221_SummerSchool.jpg",[2123],{"id":2078,"url":2081,"meta":2124,"filename":2125,"asset_folder_id":922},{"alt":2125,"title":2125,"source":16,"copyright":16},"20250221_SummerSchool.jpg",[2127],{"text":2128,"title":2045,"component":847},{"type":193,"content":2129},[2130,2133,2136,2140],{"type":196,"content":2131},[2132],{"text":2061,"type":199},{"type":196,"content":2134},[2135],{"text":2065,"type":199},{"type":800,"attrs":2137,"content":2138},{"level":308},[2139],{"text":2070,"type":199},{"type":196,"content":2141},[2142],{"text":2074,"type":199},"5f55a656-943b-4d7b-8634-a5252eec4262","2025-04-07T17:18:34.000Z",[],6727,10]