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Die renommierte Trendforscherin beschäftigt sich seit Jahrzehnten mit Esskultur und deren Veränderungen. Ihr jährlicher „Food-Report“ findet weitum Beachtung. „Die Trends darin zeigen, wohin sich die Nachfrage konsumentenseitig verlagert und welche betrieblichen Chancen und Risiken sich dadurch ergeben“, sagt Agrarlandesrätin Michaela Langer-Weninger. Sie habe die Trendforscherin deswegen in den Expertenrat für Kreislaufwirtschaft und Bioökonomie geholt. „Denn auch wir in der Land- und Forstwirtschaft sind gefordert, hier Schritt zu halten“, so Langer-Weninger. Aber wohin geht die Reise? Die Antwort darauf fällt auch der Expertin schwer, da es nicht den einen großen Trend gibt, sondern viele kleine. Über allem steht dennoch die Erkenntnis, dass eine pflanzenbasierte Ernährung künftig stark an Bedeutung gewinnen wird. „Fleisch verliert seine Pole-Position am Teller“, so Rützler. Der Mensch werde zwar auch in Zukunft noch Fleisch essen, aber in geringeren Mengen. Im voralpinen Raum sei es auch sinnvoll, Fleisch zu produzieren. Außerdem sei eine kulinarische Vielfalt die beste Antwort auf die heute sehr diverse Gesellschaft.","\u003C!--#storyblok#{\"name\": \"article-section-blok\", \"space\": \"286169096649098\", \"uid\": \"ea60fdfa-a3b6-464b-847d-3df89d8f33cc\", \"id\": \"81259948670464\"}-->","article-section-blok",{"_uid":794,"quote":795,"person":796,"_editable":797,"component":798},"6f8fea84-383d-4b87-bae2-5d91d2d2a51c","“Das Umwelt- und Klimamotiv ist mittlerweile zum wichtigsten Grund für die Reduktion des Konsums tierischer Nahrungsmittel geworden.” Hanni Rützler",{"name":16,"position":16,"shortName":16},"\u003C!--#storyblok#{\"name\": \"testimonial-blok\", \"space\": \"286169096649098\", \"uid\": \"6f8fea84-383d-4b87-bae2-5d91d2d2a51c\", \"id\": \"81259948670464\"}-->","testimonial-blok",{"_uid":800,"text":801,"title":774,"_editable":821,"component":792},"e5e39936-fcbd-4319-b171-b0b33e9958a9",{"type":193,"content":802},[803,807,808,809,813,817],{"type":196,"content":804},[805],{"text":806,"type":199},"Neben dem großen „plant based“ Trend, wo es um pflanzenbasierte Nahrung geht, hob Rützler in einem Pressegespräch auch die Begriffe „Regenerative Food“ gemeint ist eine den Boden regenerierende Produktion und „New Glocal“ hervor. Letzterer bedeutet, die globalisierte Ernährung wieder in regionalere Strukturen zu bringen. „Aber nicht alle Lösungen sind regional zu schaffen, dafür sind Partnerschaften mit anderen Regionen gefragt“, ergänzt Rützler. Ist die Rede von „Local Exotics“, so ist damit die Produktion von Lebensmitteln gemeint, die ursprünglich hierzulande nicht heimisch war, nun aber aufgrund des Klimawandels und auch neuer Technologien möglich ist. „Dieser Bereich hat sich zuletzt rasant entwickelt“, so Rützler.",{"type":196},{"type":196},{"type":196,"content":810},[811],{"text":812,"type":199},"Die jüngsten Krisen, von Corona über Teuerung und Kriegsgeschehen, habe zuletzt ein sehr komplexes Umfeld geschaffen. Resilienz sei daher die wichtigste Eigenschaft für Lebensmittelproduzenten. „Lange ist der Fokus auf Effizienz gelegen. Nun geht es darum, anpassungsfähig zu werden, an die Umwelt und die immer offensichtlicheren klimatischen Verhältnisse“, betont Rützler. Letztlich sind es die Konsumenten, die mit jedem Griff ins Regal einen Auftrag erteilen. Gesteuert von Wünschen und Sehnsüchten entwickeln sie ihre Wertehaltungen und in der Folge auch ihre Essgewohnheiten.",{"type":196,"content":814},[815],{"text":816,"type":199},"Noch einmal zurück zu den pflanzlichen Produkten: Die Nahrungsmittelindustrie setzt bereits weltweit darauf. Diese seien zum Teil aber hochgradig verarbeitet. Nun geht der Fokus auf gesündere Varianten. „Diese sind momentan noch teuer, aber hier herrscht weltweit Goldgräberstimmung“, so Rützler. Den Wandel hinzubekommen funktioniere nur über den Genuss. 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14. April startet das Agrarwetter-Service","2025-08-18T15:25:18.023Z","2025-09-02T14:40:25.782Z","2025-09-02T14:40:25.795Z",81269219560837,"6430ef9d-7a79-4414-b26b-14de39668168",{"_uid":1917,"body":1918,"tags":1936,"media":1937,"print":1944,"title":1910,"author":1951,"_editable":1952,"component":857,"hasVideos":36,"redaktion":1953,"categories":1957},"711b68c5-fe8f-4bf1-8b81-0334539ae96e",[1919],{"_uid":1920,"text":1921,"title":16,"_editable":1935,"component":792},"452a9975-6cd5-4268-bb11-013dfbd5c7a0",{"type":193,"content":1922},[1923,1927,1931],{"type":196,"content":1924},[1925],{"text":1926,"type":199},"Es ist eine Erfolgsgeschichte, die seit knapp zwei Jahrzehnten durch eine Kooperation der Tiroler Bauernzeitung, des Tiroler Bauernbundes, der Tiroler Versicherung und der GeoSphere Austria (ehemals ZAMG) in Innsbruck geschrieben wird. Mit dem Agrarwetter werden den Bäuerinnen und Bauern kostenlos aktuelle Wetterprognosen auf Abruf per Telefon oder auf der Webseite des Tiroler Bauernbundes zur Verfügung gestellt. Mit Montag, 14. April, startet das Agrarwetter-Service heuer.",{"type":196,"content":1928},[1929],{"text":1930,"type":199},"Im Jahr 2024 verzeichnete die GeoSphere Austria eine Rekordanzahl von Anrufen, erzählt Manfred Bauer, Leiter der Regionalstelle Tirol und Vorarlberg: „Wir verzeichneten bis zu 3.600 Anrufer täglich – das Wetter-Service ist nach wie vor sehr gefragt. Obwohl im Internet viel Info zur freien Verfügung abrufbar ist, setzen die Bäuerinnen und Bauern auf unseren heimischen Wetterdienst, denn wir bieten jahrzehntelange Erfahrung mit dem regionalen Wetter.“ Ob Frostphasen, Trockenheit oder Gewitterfronten – der Agrarwetter-Service gäbe der Landwirtschaft Planungssicherheit. Bauer meint: „Nur wenig wirkt sich so komplex auf die Landwirtschaft aus wie das Wetter. Auch wir spüren den Klimawandel und die Veränderungen im Wetter, die damit einhergehen.“",{"type":196,"content":1932},[1933],{"text":1934,"type":199},"Bauernbunddirektor Peter Raggl freut sich, den Bauernbund-Mitgliedern das Agrarwetter-Service weiterhin anbieten zu können: „Gerade für die Landwirtschaft ist es essenziell, wie das Wetter ausfällt – und da verlassen sich unsere Mitglieder auf Profis.“ Er bedankte sich bei der Tiroler Versicherung für die Kooperation. „Es ist uns ein großes Anliegen gerade auch für die Landwirtschaft einen niederschwelligen Zugang zu einer professionellen Wetterprognose zu geben“, so Martin Reiter von der Tiroler Versicherung.","\u003C!--#storyblok#{\"name\": \"article-section-blok\", \"space\": \"286169096649098\", \"uid\": \"452a9975-6cd5-4268-bb11-013dfbd5c7a0\", \"id\": \"81269219560837\"}-->",[606],{"id":1938,"alt":1939,"name":16,"focus":16,"title":1940,"source":16,"filename":1941,"copyright":1942,"fieldtype":42,"meta_data":1943,"is_external_url":36},81161634204187,"Agrarwetter","Martin Reiter, Manfred Bauer und Peter Raggl in der Wetterzentrale am Innsbrucker Flughafen.","https://a.storyblok.com/f/286169096649098/2560x1920/4ab7ab9cb7/img_1686-scaled.jpg","TBB",{"alt":1939,"title":1940,"source":16,"copyright":1942},[1945],{"_uid":1946,"done":36,"text":1947,"title":16,"assets":1950,"keywords":16,"preamble":16,"component":1313},"e224b26e-6bd3-470e-bb49-4ddabe5451c2",{"type":193,"content":1948},[1949],{"type":196},[],[896],"\u003C!--#storyblok#{\"name\": \"news\", \"space\": \"286169096649098\", \"uid\": \"711b68c5-fe8f-4bf1-8b81-0334539ae96e\", \"id\": \"81269219560837\"}-->",[1954],{"_uid":1955,"_editable":1956,"component":862,"assetsStatus":863,"surveyStatus":864},"4fb5903f-b6e7-4b36-bc4e-bac8c6f1aa01","\u003C!--#storyblok#{\"name\": \"redaktionstool-settings\", \"space\": \"286169096649098\", \"uid\": \"4fb5903f-b6e7-4b36-bc4e-bac8c6f1aa01\", \"id\": \"81269219560837\"}-->",[759],"mit-14-april-startet-der-agrarwetter-service","archiv/mit-14-april-startet-der-agrarwetter-service",-170940,[],{"meta":1963,"assets":1988,"blocks":1992},{"id":1964,"date":1965,"slug":1958,"tags":1966,"title":1910,"author":1971,"images":1980,"sbAuthor":1981,"categories":1982,"articleTags":1983,"featured_alt":16,"original_url":1984,"sbCategories":1985,"featured_media":1986,"author_id_original":1972,"proposed_confidence":901,"proposed_contentType":857,"original_featured_media_url":1987},546356,"2025-04-10T09:07:20",[1967,1968,1969,1939,1970],"GeoSphere Austria","Wetterdienst","ZAMG","Service",{"id":1972,"link":1973,"name":1974,"slug":1975,"avatar_urls":1976,"description":16},1471,"https://bauernzeitung.at/author/pixner/","Hannah Pixner","pixner",{"24":1977,"48":1978,"96":1979},"https://secure.gravatar.com/avatar/c7e758b6964d8ac994a650e215f9a350?s=24&d=mm&r=g","https://secure.gravatar.com/avatar/c7e758b6964d8ac994a650e215f9a350?s=48&d=mm&r=g","https://secure.gravatar.com/avatar/c7e758b6964d8ac994a650e215f9a350?s=96&d=mm&r=g",[],"6081e7f5-d089-44e6-97e9-c8cb8cd39f83",[606],[606],"https://bauernzeitung.at/mit-14-april-startet-der-agrarwetter-service/",[414],"./assets/IMG_1686-scaled.jpg","https://bauernzeitung.at/wp-content/uploads/2025/04/IMG_1686-scaled.jpg",[1989],{"id":1938,"url":1941,"meta":1990,"filename":1991,"asset_folder_id":906},{"alt":1991,"title":1991,"source":16,"copyright":16},"IMG_1686-scaled.jpg",[1993],{"text":1994,"title":1910,"component":792},{"type":193,"content":1995},[1996,1999,2002],{"type":196,"content":1997},[1998],{"text":1926,"type":199},{"type":196,"content":2000},[2001],{"text":1930,"type":199},{"type":196,"content":2003},[2004],{"text":1934,"type":199},"bd40fe0f-b373-42ed-80b1-e3bbf1c25cb1","2025-04-10T09:07:20.000Z",[],{"name":2009,"created_at":2010,"published_at":2011,"updated_at":2012,"id":2013,"uuid":2014,"content":2015,"slug":2063,"full_slug":2064,"sort_by_date":47,"position":2065,"tag_list":2066,"is_startpage":36,"parent_id":870,"meta_data":2067,"group_id":2107,"first_published_at":2108,"release_id":47,"lang":216,"path":47,"alternates":2109,"default_full_slug":47,"translated_slugs":47},"Anmeldefrist für die Summer School VetINNSights läuft bis 25. April","2025-08-18T15:24:56.120Z","2025-09-02T14:47:53.752Z","2025-09-02T14:47:53.765Z",81269129850199,"bcedb979-75a9-4af9-98f9-50a498ff2354",{"_uid":2016,"body":2017,"tags":2040,"media":2041,"print":2048,"title":2009,"author":2055,"preamble":2056,"_editable":2057,"component":857,"hasVideos":36,"redaktion":2058,"categories":2062},"e698d2cc-fef0-42c1-a54c-6e05295e8b64",[2018],{"_uid":2019,"text":2020,"title":16,"_editable":2039,"component":792},"d27db061-94c6-42c2-970d-90b0862e361f",{"type":193,"content":2021},[2022,2026,2030,2035],{"type":196,"content":2023},[2024],{"text":2025,"type":199},"Durch eine Kooperation zwischen der Veterinärmedizinischen Universität Wien und dem Land Tirol bietet die Summer School VetINNSights eine einzigartige Gelegenheit, einen ersten, exklusiven Einblick in das Studium und den Beruf einer Tierärztin oder eines Tierarztes zu gewinnen.",{"type":196,"content":2027},[2028],{"text":2029,"type":199},"Die Teilnahme an der Summer School ist kostenlos, die Anzahl der Plätze jedoch begrenzt. Wer sich bewerben möchte, sollte Lebenslauf, Motivationsschreiben und Foto bis spätestens 25. April 2025 an vet.summerschool@tirol.gv.at senden. „Wir möchten junge Talente für die Veterinärmedizin begeistern und somit dazu beitragen, die veterinärmedizinische Versorgung auch in Zukunft sicherzustellen. Wer Interesse an einer tiermedizinischen Karriere hat, sollte sich diese Chance nicht entgehen lassen!“, bestätigt LH-Stv. Josef Geisler.",{"type":1397,"attrs":2031,"content":2032},{"level":308},[2033],{"text":2034,"type":199},"Einstieg vor dem Studium",{"type":196,"content":2036},[2037],{"text":2038,"type":199},"Lorenz Khol, Professor für Wiederkäuer im Alpenraum und Leiter der Außenstelle der Vetmeduni in Tirol, hebt hervor, wie wichtig es ist, schon frühzeitig konkrete Erfahrungen zu sammeln: „Die Summer School bietet eine ideale Gelegenheit, sich mit dem Studium der Veterinärmedizin und dem Beruf des Tierarztes/der Tierärztin auseinanderzusetzen und erste Einblicke in die Anforderungen und die Praxis zu bekommen. Idealerweise sollte die Summer School bereits ein Jahr vor einem geplanten Studienbeginn besucht werden. So kann die Entscheidung gut vorbereitet werden und die Teilnehmerinnen und Teilnehmer haben die Chance, wertvolle Kontakte zu knüpfen.”","\u003C!--#storyblok#{\"name\": \"article-section-blok\", \"space\": \"286169096649098\", \"uid\": \"d27db061-94c6-42c2-970d-90b0862e361f\", \"id\": \"81269129850199\"}-->",[606],{"id":2042,"alt":2043,"name":16,"focus":16,"title":2044,"source":16,"filename":2045,"copyright":2046,"fieldtype":42,"meta_data":2047,"is_external_url":36},81161045903754,"SummerSchool","Die Summer School VetINNSights vermittelt nicht nur Fachwissen, sondern auch ein Gefühl für die Arbeitsweise und den Alltag von Tierärzten","https://a.storyblok.com/f/286169096649098/1772x1181/e26335310f/20250221_summerschool.jpg","Land Tirol/Simon Rainer",{"alt":2043,"title":2044,"source":16,"copyright":2046},[2049],{"_uid":2050,"done":36,"text":2051,"title":16,"assets":2054,"keywords":16,"preamble":16,"component":1313},"7a1a7dc3-c0af-4986-9c87-6fd3e185c792",{"type":193,"content":2052},[2053],{"type":196},[],[896],"Vom 7. bis 11. Juli 2025 haben junge Menschen zwischen 16 und 19 Jahren die Chance, mit der Summer School VetINNSights in die Welt der Veterinärmedizin einzutauchen.","\u003C!--#storyblok#{\"name\": \"news\", \"space\": \"286169096649098\", \"uid\": \"e698d2cc-fef0-42c1-a54c-6e05295e8b64\", \"id\": \"81269129850199\"}-->",[2059],{"_uid":2060,"_editable":2061,"component":862,"assetsStatus":863,"surveyStatus":864},"ba52c1c2-a398-4058-85cd-9f88e9da1c1c","\u003C!--#storyblok#{\"name\": \"redaktionstool-settings\", \"space\": \"286169096649098\", \"uid\": \"ba52c1c2-a398-4058-85cd-9f88e9da1c1c\", \"id\": \"81269129850199\"}-->",[759],"anmeldefrist-fuer-die-summer-school-vetinnsights-laeuft-bis-25-april","archiv/anmeldefrist-fuer-die-summer-school-vetinnsights-laeuft-bis-25-april",-170540,[],{"meta":2068,"assets":2086,"blocks":2090},{"id":2069,"date":2070,"slug":2063,"tags":2071,"title":2009,"author":2077,"images":2079,"sbAuthor":1981,"categories":2080,"articleTags":2081,"featured_alt":16,"original_url":2082,"sbCategories":2083,"featured_media":2084,"author_id_original":1972,"proposed_confidence":901,"proposed_contentType":857,"original_featured_media_url":2085},546363,"2025-04-07T17:18:34",[2072,2073,2074,2075,2076],"VetINNSights","Summer School","Studium","Tierärzte","Vetmed Uni",{"id":1972,"link":1973,"name":1974,"slug":1975,"avatar_urls":2078,"description":16},{"24":1977,"48":1978,"96":1979},[],[606],[606],"https://bauernzeitung.at/anmeldefrist-fuer-die-summer-school-vetinnsights-laeuft-bis-25-april/",[414],"./assets/20250221_SummerSchool.jpg","https://bauernzeitung.at/wp-content/uploads/2025/04/20250221_SummerSchool.jpg",[2087],{"id":2042,"url":2045,"meta":2088,"filename":2089,"asset_folder_id":906},{"alt":2089,"title":2089,"source":16,"copyright":16},"20250221_SummerSchool.jpg",[2091],{"text":2092,"title":2009,"component":792},{"type":193,"content":2093},[2094,2097,2100,2104],{"type":196,"content":2095},[2096],{"text":2025,"type":199},{"type":196,"content":2098},[2099],{"text":2029,"type":199},{"type":1397,"attrs":2101,"content":2102},{"level":308},[2103],{"text":2034,"type":199},{"type":196,"content":2105},[2106],{"text":2038,"type":199},"5f55a656-943b-4d7b-8634-a5252eec4262","2025-04-07T17:18:34.000Z",[],6727,10]