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Von der bäuerlichen Urproduktion über Spezialbranchen wie Gemüsebau oder Fischzucht. Sie alle tragen zum Genussland Oberösterreich bei. Das zu vermitteln ist Ziel der neuen Werbe-Sujets. „Wir haben eine starke Lebensmittelproduktion, die auf kurzem Weg wahren Genuss zu den Konsumenten bringt. Diese Verbindung von Produzenten hin zu den Genießern rücken wir ins Zentrum“, so Hiegelsberger.",{"type":196,"content":804},[805],{"text":806,"type":199},"Der Zeitpunkt ist denkbar gut, wie eine Umfrage von KeyQuest beweist. Denn durch die Corona-Pandemie hat sich das Ernährungsverhalten signifikant verändert. „Wir wollen die regionale Wirtschaft stärken“, diese Einstellung der Konsumenten kommt laut Key-Quest Geschäftsführer Johannes Mayr stärker denn je aus den Ergebnissen hervor.",{"type":794,"attrs":808,"content":809},{"level":770},[810],{"text":811,"type":199},"Allzeithoch für die Regionalität",{"type":196,"content":813},[814],{"text":815,"type":199},"„Noch nie zuvor konnten wir innerhalb eines so kurzen Zeitraums so starke Veränderungen messen“, erklärt Mayr, der seit einem Vierteljahrhundert das Einkaufsverhalten der österreichischen Haushalte beobachtet und dokumentiert. Die Österreicher würden bewusster einkaufen und stärker auf Herkunft, Regionalität und Bio achten. Eine Entwicklung, die dem Experten zufolge nachhaltig ist. Schließlich beweisen Marktdaten und Umfrage, dass sich die Einstellung der Konsumenten verändert hat. So gab die Hälfte der Befragten an, dass sie während der Corona-Krise ihre Ernährungsverhalten geändert hätten und das auch in Zukunft so bleiben werde. Weitere 40 Prozent gaben an beim Einkauf stärker auf regional Lebensmittel zu achten. „Dieser Anteil war noch nie so hoch wie heute“, betont Mayr. Knapp ein Drittel der Befragten bejahten zudem, mehr Wert auf Lebensmittel aus der bäuerlichen Direktvermarktung zu legen. Das zeigt sich auch bei der Landwirtschaftskammer. Die Beratungsnachfrage im Bereich Direktvermarktung hat sich heuer im Durchschnitt der vergangenen Jahre verdoppelt. Erfreulich sind auch die „Corona-Vorsätze“ der Konsumenten. Ganz oben steht da: Regionaler bzw. direkt beim Bauern einkaufen.",{"type":794,"attrs":817,"content":818},{"level":770},[819],{"text":820,"type":199},"Genussland: Ziel ist es die Wertschätzung zu erhöhen",{"type":196,"content":822},[823,825,827],{"text":824,"type":199},"Damit dieser Vorsatz nicht wie jener an Neujahr beim ersten Widerstand verpufft, leistet das Genussland beständige Lobbyarbeit. „Wir wollen damit die Wertschöpfung für agrarische Produzenten erhöhen“, betont Genusslandleiterin Maria-Theresia Wirtl.",{"type":826},"hard_break",{"text":828,"type":199},"Dazu gehört auch die Marke „Genussland“ zu stärken und bekannter zu machen.",{"type":196,"content":830},[831],{"text":832,"type":199},"Neben der Sommerkampag­ne „Das echte Oberösterreich“ sind auch Aktionen in den drei Handlungsfeldern Veranstaltungen, Handel und Gastronomie geplant. Besonders hervorzuheben ist dabei die „Einfach.echt.ehrlich“-Challenge. In den fünf Regionen wird dabei jener Wirt gesucht, der in Kooperation mit einem seiner Produzenten die Regionalität am besten sichtbar macht. Dazu werden Gäste über die Print- und sozialen Medien aufgefordert Beispiele für eine vorbildliche Herkunftsauslobung zu posten. Die Gewinner-Wirte werden gemeinsam mit ihrem regionalen Lieferanten medial präsentiert. Ziel ist, durch diese Vorzeigebetriebe eine stärkere Auslobung der Herkunft zu forcieren.",{"type":196,"content":834},[835],{"text":836,"type":199},"Über die Grenzen Österreichs sollen Genussland-Souvenirs den Geschmack Oberösterreichs bekannt machen. 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Schon aus diesem Grund sollte man sich vor der Ansschaffung eines Hundes gut überlegen, für welchen Zweck der Vierbeiner gebraucht wird.",{"type":196,"content":1430},[1431],{"text":1432,"type":199},"„Der klassische Hofhund ist meist größer und territorial veranlagt“, weiß Hundetrainerin Anna Pregel. „Rassen wie der Deutsche Schäferhund, der Berner Sennenhund oder auch der Hovawart haben sich bewährt und sind bekannt für ihre Fähigkeit, ein Anwesen zu bewachen und zu melden, wenn sich diesem Fremde nähern.“ Doch die Aufgaben eines Hofhundes können variieren. Manchmal werden sie benötigt, um das Vieh zu hüten, wie es zum Beispiel bei Border Collies oder Australian Shepherds der Fall ist. 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April startet das Agrarwetter-Service","2025-08-18T15:25:18.023Z","2025-09-02T14:40:25.782Z","2025-09-02T14:40:25.795Z",81269219560837,"6430ef9d-7a79-4414-b26b-14de39668168",{"_uid":1953,"body":1954,"tags":1972,"media":1973,"print":1980,"title":1946,"author":1987,"_editable":1988,"component":879,"hasVideos":36,"redaktion":1989,"categories":1993},"711b68c5-fe8f-4bf1-8b81-0334539ae96e",[1955],{"_uid":1956,"text":1957,"title":16,"_editable":1971,"component":838},"452a9975-6cd5-4268-bb11-013dfbd5c7a0",{"type":193,"content":1958},[1959,1963,1967],{"type":196,"content":1960},[1961],{"text":1962,"type":199},"Es ist eine Erfolgsgeschichte, die seit knapp zwei Jahrzehnten durch eine Kooperation der Tiroler Bauernzeitung, des Tiroler Bauernbundes, der Tiroler Versicherung und der GeoSphere Austria (ehemals ZAMG) in Innsbruck geschrieben wird. Mit dem Agrarwetter werden den Bäuerinnen und Bauern kostenlos aktuelle Wetterprognosen auf Abruf per Telefon oder auf der Webseite des Tiroler Bauernbundes zur Verfügung gestellt. Mit Montag, 14. April, startet das Agrarwetter-Service heuer.",{"type":196,"content":1964},[1965],{"text":1966,"type":199},"Im Jahr 2024 verzeichnete die GeoSphere Austria eine Rekordanzahl von Anrufen, erzählt Manfred Bauer, Leiter der Regionalstelle Tirol und Vorarlberg: „Wir verzeichneten bis zu 3.600 Anrufer täglich – das Wetter-Service ist nach wie vor sehr gefragt. Obwohl im Internet viel Info zur freien Verfügung abrufbar ist, setzen die Bäuerinnen und Bauern auf unseren heimischen Wetterdienst, denn wir bieten jahrzehntelange Erfahrung mit dem regionalen Wetter.“ Ob Frostphasen, Trockenheit oder Gewitterfronten – der Agrarwetter-Service gäbe der Landwirtschaft Planungssicherheit. Bauer meint: „Nur wenig wirkt sich so komplex auf die Landwirtschaft aus wie das Wetter. Auch wir spüren den Klimawandel und die Veränderungen im Wetter, die damit einhergehen.“",{"type":196,"content":1968},[1969],{"text":1970,"type":199},"Bauernbunddirektor Peter Raggl freut sich, den Bauernbund-Mitgliedern das Agrarwetter-Service weiterhin anbieten zu können: „Gerade für die Landwirtschaft ist es essenziell, wie das Wetter ausfällt – und da verlassen sich unsere Mitglieder auf Profis.“ Er bedankte sich bei der Tiroler Versicherung für die Kooperation. „Es ist uns ein großes Anliegen gerade auch für die Landwirtschaft einen niederschwelligen Zugang zu einer professionellen Wetterprognose zu geben“, so Martin Reiter von der Tiroler Versicherung.","\u003C!--#storyblok#{\"name\": \"article-section-blok\", \"space\": \"286169096649098\", \"uid\": \"452a9975-6cd5-4268-bb11-013dfbd5c7a0\", \"id\": \"81269219560837\"}-->",[555],{"id":1974,"alt":1975,"name":16,"focus":16,"title":1976,"source":16,"filename":1977,"copyright":1978,"fieldtype":42,"meta_data":1979,"is_external_url":36},81161634204187,"Agrarwetter","Martin Reiter, Manfred Bauer und Peter Raggl in der Wetterzentrale am Innsbrucker Flughafen.","https://a.storyblok.com/f/286169096649098/2560x1920/4ab7ab9cb7/img_1686-scaled.jpg","TBB",{"alt":1975,"title":1976,"source":16,"copyright":1978},[1981],{"_uid":1982,"done":36,"text":1983,"title":16,"assets":1986,"keywords":16,"preamble":16,"component":1350},"e224b26e-6bd3-470e-bb49-4ddabe5451c2",{"type":193,"content":1984},[1985],{"type":196},[],[862],"\u003C!--#storyblok#{\"name\": \"news\", \"space\": \"286169096649098\", \"uid\": \"711b68c5-fe8f-4bf1-8b81-0334539ae96e\", \"id\": \"81269219560837\"}-->",[1990],{"_uid":1991,"_editable":1992,"component":884,"assetsStatus":885,"surveyStatus":886},"4fb5903f-b6e7-4b36-bc4e-bac8c6f1aa01","\u003C!--#storyblok#{\"name\": \"redaktionstool-settings\", \"space\": \"286169096649098\", \"uid\": \"4fb5903f-b6e7-4b36-bc4e-bac8c6f1aa01\", \"id\": \"81269219560837\"}-->",[708],"mit-14-april-startet-der-agrarwetter-service","archiv/mit-14-april-startet-der-agrarwetter-service",-170940,[],{"meta":1999,"assets":2024,"blocks":2028},{"id":2000,"date":2001,"slug":1994,"tags":2002,"title":1946,"author":2007,"images":2016,"sbAuthor":2017,"categories":2018,"articleTags":2019,"featured_alt":16,"original_url":2020,"sbCategories":2021,"featured_media":2022,"author_id_original":2008,"proposed_confidence":919,"proposed_contentType":879,"original_featured_media_url":2023},546356,"2025-04-10T09:07:20",[2003,2004,2005,1975,2006],"GeoSphere Austria","Wetterdienst","ZAMG","Service",{"id":2008,"link":2009,"name":2010,"slug":2011,"avatar_urls":2012,"description":16},1471,"https://bauernzeitung.at/author/pixner/","Hannah Pixner","pixner",{"24":2013,"48":2014,"96":2015},"https://secure.gravatar.com/avatar/c7e758b6964d8ac994a650e215f9a350?s=24&d=mm&r=g","https://secure.gravatar.com/avatar/c7e758b6964d8ac994a650e215f9a350?s=48&d=mm&r=g","https://secure.gravatar.com/avatar/c7e758b6964d8ac994a650e215f9a350?s=96&d=mm&r=g",[],"6081e7f5-d089-44e6-97e9-c8cb8cd39f83",[555],[555],"https://bauernzeitung.at/mit-14-april-startet-der-agrarwetter-service/",[363],"./assets/IMG_1686-scaled.jpg","https://bauernzeitung.at/wp-content/uploads/2025/04/IMG_1686-scaled.jpg",[2025],{"id":1974,"url":1977,"meta":2026,"filename":2027,"asset_folder_id":925},{"alt":2027,"title":2027,"source":16,"copyright":16},"IMG_1686-scaled.jpg",[2029],{"text":2030,"title":1946,"component":838},{"type":193,"content":2031},[2032,2035,2038],{"type":196,"content":2033},[2034],{"text":1962,"type":199},{"type":196,"content":2036},[2037],{"text":1966,"type":199},{"type":196,"content":2039},[2040],{"text":1970,"type":199},"bd40fe0f-b373-42ed-80b1-e3bbf1c25cb1","2025-04-10T09:07:20.000Z",[],{"name":2045,"created_at":2046,"published_at":2047,"updated_at":2048,"id":2049,"uuid":2050,"content":2051,"slug":2099,"full_slug":2100,"sort_by_date":47,"position":2101,"tag_list":2102,"is_startpage":36,"parent_id":892,"meta_data":2103,"group_id":2143,"first_published_at":2144,"release_id":47,"lang":216,"path":47,"alternates":2145,"default_full_slug":47,"translated_slugs":47},"Anmeldefrist für die Summer School VetINNSights läuft bis 25. April","2025-08-18T15:24:56.120Z","2025-09-02T14:47:53.752Z","2025-09-02T14:47:53.765Z",81269129850199,"bcedb979-75a9-4af9-98f9-50a498ff2354",{"_uid":2052,"body":2053,"tags":2076,"media":2077,"print":2084,"title":2045,"author":2091,"preamble":2092,"_editable":2093,"component":879,"hasVideos":36,"redaktion":2094,"categories":2098},"e698d2cc-fef0-42c1-a54c-6e05295e8b64",[2054],{"_uid":2055,"text":2056,"title":16,"_editable":2075,"component":838},"d27db061-94c6-42c2-970d-90b0862e361f",{"type":193,"content":2057},[2058,2062,2066,2071],{"type":196,"content":2059},[2060],{"text":2061,"type":199},"Durch eine Kooperation zwischen der Veterinärmedizinischen Universität Wien und dem Land Tirol bietet die Summer School VetINNSights eine einzigartige Gelegenheit, einen ersten, exklusiven Einblick in das Studium und den Beruf einer Tierärztin oder eines Tierarztes zu gewinnen.",{"type":196,"content":2063},[2064],{"text":2065,"type":199},"Die Teilnahme an der Summer School ist kostenlos, die Anzahl der Plätze jedoch begrenzt. Wer sich bewerben möchte, sollte Lebenslauf, Motivationsschreiben und Foto bis spätestens 25. April 2025 an vet.summerschool@tirol.gv.at senden. „Wir möchten junge Talente für die Veterinärmedizin begeistern und somit dazu beitragen, die veterinärmedizinische Versorgung auch in Zukunft sicherzustellen. Wer Interesse an einer tiermedizinischen Karriere hat, sollte sich diese Chance nicht entgehen lassen!“, bestätigt LH-Stv. Josef Geisler.",{"type":794,"attrs":2067,"content":2068},{"level":770},[2069],{"text":2070,"type":199},"Einstieg vor dem Studium",{"type":196,"content":2072},[2073],{"text":2074,"type":199},"Lorenz Khol, Professor für Wiederkäuer im Alpenraum und Leiter der Außenstelle der Vetmeduni in Tirol, hebt hervor, wie wichtig es ist, schon frühzeitig konkrete Erfahrungen zu sammeln: „Die Summer School bietet eine ideale Gelegenheit, sich mit dem Studium der Veterinärmedizin und dem Beruf des Tierarztes/der Tierärztin auseinanderzusetzen und erste Einblicke in die Anforderungen und die Praxis zu bekommen. Idealerweise sollte die Summer School bereits ein Jahr vor einem geplanten Studienbeginn besucht werden. So kann die Entscheidung gut vorbereitet werden und die Teilnehmerinnen und Teilnehmer haben die Chance, wertvolle Kontakte zu knüpfen.”","\u003C!--#storyblok#{\"name\": \"article-section-blok\", \"space\": \"286169096649098\", \"uid\": \"d27db061-94c6-42c2-970d-90b0862e361f\", \"id\": \"81269129850199\"}-->",[555],{"id":2078,"alt":2079,"name":16,"focus":16,"title":2080,"source":16,"filename":2081,"copyright":2082,"fieldtype":42,"meta_data":2083,"is_external_url":36},81161045903754,"SummerSchool","Die Summer School VetINNSights vermittelt nicht nur Fachwissen, sondern auch ein Gefühl für die Arbeitsweise und den Alltag von Tierärzten","https://a.storyblok.com/f/286169096649098/1772x1181/e26335310f/20250221_summerschool.jpg","Land Tirol/Simon Rainer",{"alt":2079,"title":2080,"source":16,"copyright":2082},[2085],{"_uid":2086,"done":36,"text":2087,"title":16,"assets":2090,"keywords":16,"preamble":16,"component":1350},"7a1a7dc3-c0af-4986-9c87-6fd3e185c792",{"type":193,"content":2088},[2089],{"type":196},[],[862],"Vom 7. bis 11. Juli 2025 haben junge Menschen zwischen 16 und 19 Jahren die Chance, mit der Summer School VetINNSights in die Welt der Veterinärmedizin einzutauchen.","\u003C!--#storyblok#{\"name\": \"news\", \"space\": \"286169096649098\", \"uid\": \"e698d2cc-fef0-42c1-a54c-6e05295e8b64\", \"id\": \"81269129850199\"}-->",[2095],{"_uid":2096,"_editable":2097,"component":884,"assetsStatus":885,"surveyStatus":886},"ba52c1c2-a398-4058-85cd-9f88e9da1c1c","\u003C!--#storyblok#{\"name\": \"redaktionstool-settings\", \"space\": \"286169096649098\", \"uid\": \"ba52c1c2-a398-4058-85cd-9f88e9da1c1c\", \"id\": \"81269129850199\"}-->",[708],"anmeldefrist-fuer-die-summer-school-vetinnsights-laeuft-bis-25-april","archiv/anmeldefrist-fuer-die-summer-school-vetinnsights-laeuft-bis-25-april",-170540,[],{"meta":2104,"assets":2122,"blocks":2126},{"id":2105,"date":2106,"slug":2099,"tags":2107,"title":2045,"author":2113,"images":2115,"sbAuthor":2017,"categories":2116,"articleTags":2117,"featured_alt":16,"original_url":2118,"sbCategories":2119,"featured_media":2120,"author_id_original":2008,"proposed_confidence":919,"proposed_contentType":879,"original_featured_media_url":2121},546363,"2025-04-07T17:18:34",[2108,2109,2110,2111,2112],"VetINNSights","Summer School","Studium","Tierärzte","Vetmed Uni",{"id":2008,"link":2009,"name":2010,"slug":2011,"avatar_urls":2114,"description":16},{"24":2013,"48":2014,"96":2015},[],[555],[555],"https://bauernzeitung.at/anmeldefrist-fuer-die-summer-school-vetinnsights-laeuft-bis-25-april/",[363],"./assets/20250221_SummerSchool.jpg","https://bauernzeitung.at/wp-content/uploads/2025/04/20250221_SummerSchool.jpg",[2123],{"id":2078,"url":2081,"meta":2124,"filename":2125,"asset_folder_id":925},{"alt":2125,"title":2125,"source":16,"copyright":16},"20250221_SummerSchool.jpg",[2127],{"text":2128,"title":2045,"component":838},{"type":193,"content":2129},[2130,2133,2136,2140],{"type":196,"content":2131},[2132],{"text":2061,"type":199},{"type":196,"content":2134},[2135],{"text":2065,"type":199},{"type":794,"attrs":2137,"content":2138},{"level":770},[2139],{"text":2070,"type":199},{"type":196,"content":2141},[2142],{"text":2074,"type":199},"5f55a656-943b-4d7b-8634-a5252eec4262","2025-04-07T17:18:34.000Z",[],6727]