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Vor einigen Jahren wurde ein traditioneller Almabtrieb – einer der emotionalen Höhepunkte im bäuerlichen Jahreslauf – von der Tirol Werbung vereinnahmt und unter dem schwachsinnigen Titel ‚Karneval der Tiere‘ (wegen des geschmückten Almviehs) auf der Homepage gezeigt und erst auf eine Beschwerde unsererseits entfernt“, erzählt Peter Raggl. „Dieses mangelnde Feingefühl und das Fehlen grundlegenden Verständnisses hat sich auch in der Causa ‚Tirolberg‘ bei der Ski-WM in St. Moritz gezeigt.“ Damals wurden Speisen zwar mit Zusätzen wie „Innsbrucker …“ und anderen Tirol-Bezügen versehen, die Zutaten stammten aber nicht aus der Region.",{"type":809,"attrs":820,"content":821},{"level":811},[822],{"text":823,"type":199},"Vermisste Sensibilität bei Werbetreibenden",{"type":196,"content":825},[826,828,832],{"text":827,"type":199},"„Das Video ist ein Affront gegenüber den Tiroler Bäuerinnen und Bauern, die mit ihrer Bewirtschaftung dafür sorgen, dass die Kulturlandschaft – die als Kulisse zahlreicher Werbevideos dient – für Einheimische sowie Touristinnen und Touristen so ansprechend ist“, unterstreicht auch Tirols LK-Präsident und Nationalrat",{"text":829,"type":199,"marks":830},"Josef Hechenberger",[831],{"type":799},{"text":833,"type":199},"seine Entrüstung. „Ich vermisse hier ganz klar die Sensibilität gegenüber der heimischen Landwirtschaft. 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Die Tirol Werbung muss diesen Werbeauftritt hinterfragen.“",{"type":196,"content":835},[836,838],{"text":837,"type":199},"Die Tirol Werbung hat angekündigt, die Videokampagne überarbeiten zu wollen.",{"text":839,"type":199},"Der Spot wurde bei den Cannes Corporate Media & TV Awards mit einem “silbernen Delfin” ausgezeichnet.",{"type":196},{"type":196},"\u003C!--#storyblok#{\"name\": \"article-section-blok\", \"space\": \"286169096649098\", \"uid\": \"0886b385-9b61-4e03-9af6-d9fd1c26a8ca\", \"id\": \"81253873384661\"}-->","article-section-blok",[606],{"id":846,"alt":847,"name":16,"focus":16,"title":848,"source":16,"filename":849,"copyright":850,"fieldtype":42,"meta_data":851,"is_external_url":36},81002566459603,"Image 2","Reaktionen ließen nicht lange auf sich warten: „In Zirl stehen die Zirler Krampeler auf die gute alte Tiroler Vollmilch“, schreibt Daniel Liebl auf Facebook.","https://a.storyblok.com/f/286169096649098/2560x1920/accf2d96e8/image-2-scaled.jpeg","Zeitungsfoto.at/Daniel Liebl",{"alt":847,"title":848,"source":16,"copyright":850},[853],{"name":35,"created_at":854,"published_at":855,"updated_at":856,"id":857,"uuid":858,"content":859,"slug":866,"full_slug":867,"sort_by_date":47,"position":635,"tag_list":868,"is_startpage":36,"parent_id":869,"meta_data":47,"group_id":870,"first_published_at":871,"release_id":47,"lang":216,"path":47,"alternates":872,"default_full_slug":47,"translated_slugs":47,"_stopResolving":24},"2025-08-07T10:51:49.719Z","2025-10-15T14:08:55.646Z","2025-10-27T12:54:20.716Z",77309172622703,"e1cc12f7-365c-4871-8623-f2d0f5301ef9",{"_uid":860,"name":861,"position":16,"component":862,"shortName":863,"description":16,"profilePicture":864},"4973c838-e319-4063-bfb0-d9626038a7dd","Bundesredaktion","author","Redaktion BUND",{"id":47,"alt":47,"name":16,"focus":47,"title":47,"source":47,"filename":16,"copyright":47,"fieldtype":42,"meta_data":865},{},"bauernzeitung","_authors/bauernzeitung",[],77308523045710,"637e815d-8ba1-441a-b9f6-08cd7e8292e2","2025-08-17T09:31:42.368Z",[],"Der unheimliche Krampus betritt die Wirtsstube, es wird still – bis er bei der Wirtin einen „Latte Macchiato mit Hafermilch“ bestellt. 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Schon aus diesem Grund sollte man sich vor der Ansschaffung eines Hundes gut überlegen, für welchen Zweck der Vierbeiner gebraucht wird.",{"type":196,"content":1423},[1424],{"text":1425,"type":199},"„Der klassische Hofhund ist meist größer und territorial veranlagt“, weiß Hundetrainerin Anna Pregel. „Rassen wie der Deutsche Schäferhund, der Berner Sennenhund oder auch der Hovawart haben sich bewährt und sind bekannt für ihre Fähigkeit, ein Anwesen zu bewachen und zu melden, wenn sich diesem Fremde nähern.“ Doch die Aufgaben eines Hofhundes können variieren. Manchmal werden sie benötigt, um das Vieh zu hüten, wie es zum Beispiel bei Border Collies oder Australian Shepherds der Fall ist. 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April startet das Agrarwetter-Service","2025-08-18T15:25:18.023Z","2025-09-02T14:40:25.782Z","2025-09-02T14:40:25.795Z",81269219560837,"6430ef9d-7a79-4414-b26b-14de39668168",{"_uid":1945,"body":1946,"tags":1964,"media":1965,"print":1972,"title":1938,"author":1979,"_editable":1980,"component":875,"hasVideos":36,"redaktion":1981,"categories":1985},"711b68c5-fe8f-4bf1-8b81-0334539ae96e",[1947],{"_uid":1948,"text":1949,"title":16,"_editable":1963,"component":843},"452a9975-6cd5-4268-bb11-013dfbd5c7a0",{"type":193,"content":1950},[1951,1955,1959],{"type":196,"content":1952},[1953],{"text":1954,"type":199},"Es ist eine Erfolgsgeschichte, die seit knapp zwei Jahrzehnten durch eine Kooperation der Tiroler Bauernzeitung, des Tiroler Bauernbundes, der Tiroler Versicherung und der GeoSphere Austria (ehemals ZAMG) in Innsbruck geschrieben wird. Mit dem Agrarwetter werden den Bäuerinnen und Bauern kostenlos aktuelle Wetterprognosen auf Abruf per Telefon oder auf der Webseite des Tiroler Bauernbundes zur Verfügung gestellt. Mit Montag, 14. April, startet das Agrarwetter-Service heuer.",{"type":196,"content":1956},[1957],{"text":1958,"type":199},"Im Jahr 2024 verzeichnete die GeoSphere Austria eine Rekordanzahl von Anrufen, erzählt Manfred Bauer, Leiter der Regionalstelle Tirol und Vorarlberg: „Wir verzeichneten bis zu 3.600 Anrufer täglich – das Wetter-Service ist nach wie vor sehr gefragt. Obwohl im Internet viel Info zur freien Verfügung abrufbar ist, setzen die Bäuerinnen und Bauern auf unseren heimischen Wetterdienst, denn wir bieten jahrzehntelange Erfahrung mit dem regionalen Wetter.“ Ob Frostphasen, Trockenheit oder Gewitterfronten – der Agrarwetter-Service gäbe der Landwirtschaft Planungssicherheit. Bauer meint: „Nur wenig wirkt sich so komplex auf die Landwirtschaft aus wie das Wetter. Auch wir spüren den Klimawandel und die Veränderungen im Wetter, die damit einhergehen.“",{"type":196,"content":1960},[1961],{"text":1962,"type":199},"Bauernbunddirektor Peter Raggl freut sich, den Bauernbund-Mitgliedern das Agrarwetter-Service weiterhin anbieten zu können: „Gerade für die Landwirtschaft ist es essenziell, wie das Wetter ausfällt – und da verlassen sich unsere Mitglieder auf Profis.“ Er bedankte sich bei der Tiroler Versicherung für die Kooperation. „Es ist uns ein großes Anliegen gerade auch für die Landwirtschaft einen niederschwelligen Zugang zu einer professionellen Wetterprognose zu geben“, so Martin Reiter von der Tiroler Versicherung.","\u003C!--#storyblok#{\"name\": \"article-section-blok\", \"space\": \"286169096649098\", \"uid\": \"452a9975-6cd5-4268-bb11-013dfbd5c7a0\", \"id\": \"81269219560837\"}-->",[606],{"id":1966,"alt":1967,"name":16,"focus":16,"title":1968,"source":16,"filename":1969,"copyright":1970,"fieldtype":42,"meta_data":1971,"is_external_url":36},81161634204187,"Agrarwetter","Martin Reiter, Manfred Bauer und Peter Raggl in der Wetterzentrale am Innsbrucker Flughafen.","https://a.storyblok.com/f/286169096649098/2560x1920/4ab7ab9cb7/img_1686-scaled.jpg","TBB",{"alt":1967,"title":1968,"source":16,"copyright":1970},[1973],{"_uid":1974,"done":36,"text":1975,"title":16,"assets":1978,"keywords":16,"preamble":16,"component":1343},"e224b26e-6bd3-470e-bb49-4ddabe5451c2",{"type":193,"content":1976},[1977],{"type":196},[],[858],"\u003C!--#storyblok#{\"name\": \"news\", \"space\": \"286169096649098\", \"uid\": \"711b68c5-fe8f-4bf1-8b81-0334539ae96e\", \"id\": \"81269219560837\"}-->",[1982],{"_uid":1983,"_editable":1984,"component":880,"assetsStatus":881,"surveyStatus":882},"4fb5903f-b6e7-4b36-bc4e-bac8c6f1aa01","\u003C!--#storyblok#{\"name\": \"redaktionstool-settings\", \"space\": \"286169096649098\", \"uid\": \"4fb5903f-b6e7-4b36-bc4e-bac8c6f1aa01\", \"id\": \"81269219560837\"}-->",[759],"mit-14-april-startet-der-agrarwetter-service","archiv/mit-14-april-startet-der-agrarwetter-service",-170940,[],{"meta":1991,"assets":2008,"blocks":2012},{"id":1992,"date":1993,"slug":1986,"tags":1994,"title":1938,"author":1999,"images":2001,"sbAuthor":912,"categories":2002,"articleTags":2003,"featured_alt":16,"original_url":2004,"sbCategories":2005,"featured_media":2006,"author_id_original":898,"proposed_confidence":917,"proposed_contentType":875,"original_featured_media_url":2007},546356,"2025-04-10T09:07:20",[1995,1996,1997,1967,1998],"GeoSphere Austria","Wetterdienst","ZAMG","Service",{"id":898,"link":899,"name":900,"slug":901,"avatar_urls":2000,"description":16},{"24":903,"48":904,"96":905},[],[606],[606],"https://bauernzeitung.at/mit-14-april-startet-der-agrarwetter-service/",[414],"./assets/IMG_1686-scaled.jpg","https://bauernzeitung.at/wp-content/uploads/2025/04/IMG_1686-scaled.jpg",[2009],{"id":1966,"url":1969,"meta":2010,"filename":2011,"asset_folder_id":922},{"alt":2011,"title":2011,"source":16,"copyright":16},"IMG_1686-scaled.jpg",[2013],{"text":2014,"title":1938,"component":843},{"type":193,"content":2015},[2016,2019,2022],{"type":196,"content":2017},[2018],{"text":1954,"type":199},{"type":196,"content":2020},[2021],{"text":1958,"type":199},{"type":196,"content":2023},[2024],{"text":1962,"type":199},"bd40fe0f-b373-42ed-80b1-e3bbf1c25cb1","2025-04-10T09:07:20.000Z",[],{"name":2029,"created_at":2030,"published_at":2031,"updated_at":2032,"id":2033,"uuid":2034,"content":2035,"slug":2083,"full_slug":2084,"sort_by_date":47,"position":2085,"tag_list":2086,"is_startpage":36,"parent_id":888,"meta_data":2087,"group_id":2127,"first_published_at":2128,"release_id":47,"lang":216,"path":47,"alternates":2129,"default_full_slug":47,"translated_slugs":47},"Anmeldefrist für die Summer School VetINNSights läuft bis 25. April","2025-08-18T15:24:56.120Z","2025-09-02T14:47:53.752Z","2025-09-02T14:47:53.765Z",81269129850199,"bcedb979-75a9-4af9-98f9-50a498ff2354",{"_uid":2036,"body":2037,"tags":2060,"media":2061,"print":2068,"title":2029,"author":2075,"preamble":2076,"_editable":2077,"component":875,"hasVideos":36,"redaktion":2078,"categories":2082},"e698d2cc-fef0-42c1-a54c-6e05295e8b64",[2038],{"_uid":2039,"text":2040,"title":16,"_editable":2059,"component":843},"d27db061-94c6-42c2-970d-90b0862e361f",{"type":193,"content":2041},[2042,2046,2050,2055],{"type":196,"content":2043},[2044],{"text":2045,"type":199},"Durch eine Kooperation zwischen der Veterinärmedizinischen Universität Wien und dem Land Tirol bietet die Summer School VetINNSights eine einzigartige Gelegenheit, einen ersten, exklusiven Einblick in das Studium und den Beruf einer Tierärztin oder eines Tierarztes zu gewinnen.",{"type":196,"content":2047},[2048],{"text":2049,"type":199},"Die Teilnahme an der Summer School ist kostenlos, die Anzahl der Plätze jedoch begrenzt. Wer sich bewerben möchte, sollte Lebenslauf, Motivationsschreiben und Foto bis spätestens 25. April 2025 an vet.summerschool@tirol.gv.at senden. „Wir möchten junge Talente für die Veterinärmedizin begeistern und somit dazu beitragen, die veterinärmedizinische Versorgung auch in Zukunft sicherzustellen. Wer Interesse an einer tiermedizinischen Karriere hat, sollte sich diese Chance nicht entgehen lassen!“, bestätigt LH-Stv. Josef Geisler.",{"type":809,"attrs":2051,"content":2052},{"level":308},[2053],{"text":2054,"type":199},"Einstieg vor dem Studium",{"type":196,"content":2056},[2057],{"text":2058,"type":199},"Lorenz Khol, Professor für Wiederkäuer im Alpenraum und Leiter der Außenstelle der Vetmeduni in Tirol, hebt hervor, wie wichtig es ist, schon frühzeitig konkrete Erfahrungen zu sammeln: „Die Summer School bietet eine ideale Gelegenheit, sich mit dem Studium der Veterinärmedizin und dem Beruf des Tierarztes/der Tierärztin auseinanderzusetzen und erste Einblicke in die Anforderungen und die Praxis zu bekommen. Idealerweise sollte die Summer School bereits ein Jahr vor einem geplanten Studienbeginn besucht werden. So kann die Entscheidung gut vorbereitet werden und die Teilnehmerinnen und Teilnehmer haben die Chance, wertvolle Kontakte zu knüpfen.”","\u003C!--#storyblok#{\"name\": \"article-section-blok\", \"space\": \"286169096649098\", \"uid\": \"d27db061-94c6-42c2-970d-90b0862e361f\", \"id\": \"81269129850199\"}-->",[606],{"id":2062,"alt":2063,"name":16,"focus":16,"title":2064,"source":16,"filename":2065,"copyright":2066,"fieldtype":42,"meta_data":2067,"is_external_url":36},81161045903754,"SummerSchool","Die Summer School VetINNSights vermittelt nicht nur Fachwissen, sondern auch ein Gefühl für die Arbeitsweise und den Alltag von Tierärzten","https://a.storyblok.com/f/286169096649098/1772x1181/e26335310f/20250221_summerschool.jpg","Land Tirol/Simon Rainer",{"alt":2063,"title":2064,"source":16,"copyright":2066},[2069],{"_uid":2070,"done":36,"text":2071,"title":16,"assets":2074,"keywords":16,"preamble":16,"component":1343},"7a1a7dc3-c0af-4986-9c87-6fd3e185c792",{"type":193,"content":2072},[2073],{"type":196},[],[858],"Vom 7. bis 11. Juli 2025 haben junge Menschen zwischen 16 und 19 Jahren die Chance, mit der Summer School VetINNSights in die Welt der Veterinärmedizin einzutauchen.","\u003C!--#storyblok#{\"name\": \"news\", \"space\": \"286169096649098\", \"uid\": \"e698d2cc-fef0-42c1-a54c-6e05295e8b64\", \"id\": \"81269129850199\"}-->",[2079],{"_uid":2080,"_editable":2081,"component":880,"assetsStatus":881,"surveyStatus":882},"ba52c1c2-a398-4058-85cd-9f88e9da1c1c","\u003C!--#storyblok#{\"name\": \"redaktionstool-settings\", \"space\": \"286169096649098\", \"uid\": \"ba52c1c2-a398-4058-85cd-9f88e9da1c1c\", \"id\": \"81269129850199\"}-->",[759],"anmeldefrist-fuer-die-summer-school-vetinnsights-laeuft-bis-25-april","archiv/anmeldefrist-fuer-die-summer-school-vetinnsights-laeuft-bis-25-april",-170540,[],{"meta":2088,"assets":2106,"blocks":2110},{"id":2089,"date":2090,"slug":2083,"tags":2091,"title":2029,"author":2097,"images":2099,"sbAuthor":912,"categories":2100,"articleTags":2101,"featured_alt":16,"original_url":2102,"sbCategories":2103,"featured_media":2104,"author_id_original":898,"proposed_confidence":917,"proposed_contentType":875,"original_featured_media_url":2105},546363,"2025-04-07T17:18:34",[2092,2093,2094,2095,2096],"VetINNSights","Summer School","Studium","Tierärzte","Vetmed Uni",{"id":898,"link":899,"name":900,"slug":901,"avatar_urls":2098,"description":16},{"24":903,"48":904,"96":905},[],[606],[606],"https://bauernzeitung.at/anmeldefrist-fuer-die-summer-school-vetinnsights-laeuft-bis-25-april/",[414],"./assets/20250221_SummerSchool.jpg","https://bauernzeitung.at/wp-content/uploads/2025/04/20250221_SummerSchool.jpg",[2107],{"id":2062,"url":2065,"meta":2108,"filename":2109,"asset_folder_id":922},{"alt":2109,"title":2109,"source":16,"copyright":16},"20250221_SummerSchool.jpg",[2111],{"text":2112,"title":2029,"component":843},{"type":193,"content":2113},[2114,2117,2120,2124],{"type":196,"content":2115},[2116],{"text":2045,"type":199},{"type":196,"content":2118},[2119],{"text":2049,"type":199},{"type":809,"attrs":2121,"content":2122},{"level":308},[2123],{"text":2054,"type":199},{"type":196,"content":2125},[2126],{"text":2058,"type":199},"5f55a656-943b-4d7b-8634-a5252eec4262","2025-04-07T17:18:34.000Z",[],6727,10]