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Nun gut, aber alleine durch Begeisterung werden keine Ideen für Innovationen geboren. Wo also bekommen Bäuerinnen und Bauern Ideen her?",{"type":794,"attrs":795,"content":796},"heading",{"level":262},[797],{"text":798,"type":199},"Ideenfindung – viele Wege führen zur Innovation",{"type":196,"content":800},[801],{"text":802,"type":199},"„Zukunftstrends sind ein Ausgangspunkt“, meint die Unternehmensberate­rin und erklärt weiter: „Trends sind Aus­druck von neuen Bedürfnissen und Veränderungen in unserer Gesellschaft.“ Den Weg weisen können laut Expertin vor allem die Megatrends wie Urbanisierung, Digitalisierung, Überalterung der Gesellschaft und häufig auch die da­raus resultierenden Gegentrends, zum Beispiel die Regionalität. Jemand, der einen Trend sehr gut genutzt habe, sei die Fir­ma Neuburger. Sie haben erkannt, dass immer mehr Menschen sich vege­tarisch oder vegan ernähren. Mit Würst­chen her­gestellt aus Kräuterseitlingen, bekannt unter der Marke „Hermann Fleischlos“, haben sie den Trend proaktiv in eine neue Produktlinie verwan­delt. „Eine Innovation als Reaktion auf eine Frage der Zeit“, schlussfolgert Zehetner.",{"type":196,"content":804},[805],{"text":806,"type":199},"Ein weiterer Ideenquell kann das un­mittelbare Umfeld, also Familie, Freunde, Mitbewerber und natürlich die Kunden, sein. Bezüglich letzterer erklärt Zehetner: „Trends sind oft was Generel­les. Wichtig ist aber auch, dass ich mir meine eigenen Kunden genau anschaue. Es kann nämlich sein, dass ein gezielter Trend für meine Zielgruppe besonders wichtig ist.“ Um sich in den Kunden hineinzudenken und seine Wünsche zu erahnen, rät die Referentin sich Leitfragen wie diese zu stellen: Welchen Nutzen erwartet der Kunde? Wovon träumt er? Hat er ein Problem, eine Herausforderung, Befürchtungen? Welche Aufgabe hat meine Zielgruppe (z. B. berufstätige Mütter) zu erfüllen?",{"type":196,"content":808},[809],{"text":810,"type":199},"Das allerwichtigste, um Inspiration zu finden, sei neugierig zu sein und in die Welt hinauszuschauen. Zehetners Appell: „Redet mit Menschen. Was be­schäftigt sie? Was lesen sie in der Zeitung, in den Sozialen Medien? Schaut auch über den Tellerrand hinaus – was gibt es in anderen Ländern, dass ihr adaptieren könnt? Und vergesst nicht, immer wieder aus der Vogelperspektive auf den eigenen Betrieb oder das eigene Produkt zu schauen.“",{"type":794,"attrs":812,"content":813},{"level":262},[814],{"text":815,"type":199},"Kreativmethode und Innovationskultur",{"type":196,"content":817},[818],{"text":819,"type":199},"Eine spannende Methode, um zu Ideen zu kommen, ist das sogenannte „Design Thinking.“ Der wissenschaftliche Ansatz wird von vielen großen Unternehmen angewandt, um Probleme zu lösen und neue Ideen zu entwickeln. Dabei werden insgesamt sechs Schritte durchlaufen, die in zwei Räume (Problem und Lösung) unterteilt sind. Im obenstehenden Bild ist die Innovationsmethode als Grafik dargestellt.",{"type":196,"content":821},[822],{"text":823,"type":199},"„Um Innovation zu schaffen, braucht es aber nicht nur eine gute Idee, sondern auch eine entsprechende Fehlerkultur“, gibt Zehetner zu bedenken. Neuerungen seien immer mit Risiko behaftet, selbst wenn sie umfassend im Rahmen der Marktforschung getestet wurden. Um sich die Freude am Experimentieren zu erhalten, sei es daher wichtig nicht gleich frustriert zu sein. Fehlerkultur bedeutet im Fall des Scheiterns, einfach weiter zu machen. „Scheitern ist in un­serem Kulturkreis nicht hoch angesehen. Amerikaner dagegen gehen viel lockerer damit um. Henry Ford etwa: ‚Ein Fehlschlag ist die Möglichkeit, noch einmal neu und klüger anzufangen‘“, versucht die Expertin heimische Landwirte mehr zum Experimentieren zu motivieren.",{"type":196,"content":825},[826],{"text":827,"type":199},"Auch ein österreichisches Beispiel, das zeigt, dass Scheitern zum Erfolg dazugehört, bringt sie vor – die Schokoladenmanufaktur Zotter. Nachdem Josef Zotter mit seinen Konditorei­en in Graz in Konkurs gegangen ist – er nennt dies seine prägendste Lebenserfahrung – hat er mit der Schokoladenproduktion begonnen. Heute ist seine Riegersburger Manufaktur ein Vorzeigeunternehmen und weit über die Grenzen Österreichs bekannt.",{"type":196,"content":829},[830],{"text":831,"type":199},"Dass nicht immer alles glatt läuft, haben auch die vier landwirtschaftlichen Betriebe bestätigt, die im Rahmen des Vortrages als Paradebeispiele für innovative Betriebe vorgestellt wurden. 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Schon aus diesem Grund sollte man sich vor der Ansschaffung eines Hundes gut überlegen, für welchen Zweck der Vierbeiner gebraucht wird.",{"type":196,"content":1573},[1574],{"text":1575,"type":199},"„Der klassische Hofhund ist meist größer und territorial veranlagt“, weiß Hundetrainerin Anna Pregel. „Rassen wie der Deutsche Schäferhund, der Berner Sennenhund oder auch der Hovawart haben sich bewährt und sind bekannt für ihre Fähigkeit, ein Anwesen zu bewachen und zu melden, wenn sich diesem Fremde nähern.“ Doch die Aufgaben eines Hofhundes können variieren. Manchmal werden sie benötigt, um das Vieh zu hüten, wie es zum Beispiel bei Border Collies oder Australian Shepherds der Fall ist. Wichtig sei es laut Pregel, „dem Hund von Beginn an klarzumachen, was er tun soll und was nicht“.",{"type":794,"attrs":1577,"content":1578},{"level":310},[1579],{"text":1580,"type":199,"marks":1581},"Ohne Erziehung geht es nicht",[1582],{"type":839},{"type":196,"content":1584},[1585],{"text":1586,"type":199},"Ein zentraler Aspekt ist die konsequente Erziehung des Tieres. „Es ist wichtig, dass die Besitzer sich vorher Gedanken machen, was sie ihrem Hund in ihrem Umfeld bieten können“, betont die Trainerin.",{"type":1588,"content":1589},"blockquote",[1590],{"type":196,"content":1591},[1592],{"text":1593,"type":199,"marks":1594},"“Gerade auf einem Hof ist es entscheidend, dem Hund frühzeitig beizubringen, welche Bereiche für ihn zugänglich sind und welche nicht.” – Anna Pregel",[1595,1596],{"type":839},{"type":891},{"type":794,"attrs":1598,"content":1599},{"level":310},[1600],{"text":1601,"type":199,"marks":1602},"Hofhunde: Die Wächter und Helfer der Lande",[1603],{"type":839},{"type":196,"content":1605},[1606],{"text":1607,"type":199},"„Die Sozialisierung spielt eine große Rolle, vor allem wenn der Hof an Wanderwege grenzt. 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14. April startet das Agrarwetter-Service","2025-08-18T15:25:18.023Z","2025-09-02T14:40:25.782Z","2025-09-02T14:40:25.795Z",81269219560837,"6430ef9d-7a79-4414-b26b-14de39668168",{"_uid":2095,"body":2096,"tags":2114,"media":2115,"print":2122,"title":2088,"author":2129,"_editable":2130,"component":937,"hasVideos":36,"redaktion":2131,"categories":2135},"711b68c5-fe8f-4bf1-8b81-0334539ae96e",[2097],{"_uid":2098,"text":2099,"title":16,"_editable":2113,"component":905},"452a9975-6cd5-4268-bb11-013dfbd5c7a0",{"type":193,"content":2100},[2101,2105,2109],{"type":196,"content":2102},[2103],{"text":2104,"type":199},"Es ist eine Erfolgsgeschichte, die seit knapp zwei Jahrzehnten durch eine Kooperation der Tiroler Bauernzeitung, des Tiroler Bauernbundes, der Tiroler Versicherung und der GeoSphere Austria (ehemals ZAMG) in Innsbruck geschrieben wird. Mit dem Agrarwetter werden den Bäuerinnen und Bauern kostenlos aktuelle Wetterprognosen auf Abruf per Telefon oder auf der Webseite des Tiroler Bauernbundes zur Verfügung gestellt. Mit Montag, 14. April, startet das Agrarwetter-Service heuer.",{"type":196,"content":2106},[2107],{"text":2108,"type":199},"Im Jahr 2024 verzeichnete die GeoSphere Austria eine Rekordanzahl von Anrufen, erzählt Manfred Bauer, Leiter der Regionalstelle Tirol und Vorarlberg: „Wir verzeichneten bis zu 3.600 Anrufer täglich – das Wetter-Service ist nach wie vor sehr gefragt. Obwohl im Internet viel Info zur freien Verfügung abrufbar ist, setzen die Bäuerinnen und Bauern auf unseren heimischen Wetterdienst, denn wir bieten jahrzehntelange Erfahrung mit dem regionalen Wetter.“ Ob Frostphasen, Trockenheit oder Gewitterfronten – der Agrarwetter-Service gäbe der Landwirtschaft Planungssicherheit. Bauer meint: „Nur wenig wirkt sich so komplex auf die Landwirtschaft aus wie das Wetter. Auch wir spüren den Klimawandel und die Veränderungen im Wetter, die damit einhergehen.“",{"type":196,"content":2110},[2111],{"text":2112,"type":199},"Bauernbunddirektor Peter Raggl freut sich, den Bauernbund-Mitgliedern das Agrarwetter-Service weiterhin anbieten zu können: „Gerade für die Landwirtschaft ist es essenziell, wie das Wetter ausfällt – und da verlassen sich unsere Mitglieder auf Profis.“ Er bedankte sich bei der Tiroler Versicherung für die Kooperation. „Es ist uns ein großes Anliegen gerade auch für die Landwirtschaft einen niederschwelligen Zugang zu einer professionellen Wetterprognose zu geben“, so Martin Reiter von der Tiroler Versicherung.","\u003C!--#storyblok#{\"name\": \"article-section-blok\", \"space\": \"286169096649098\", \"uid\": \"452a9975-6cd5-4268-bb11-013dfbd5c7a0\", \"id\": \"81269219560837\"}-->",[608],{"id":2116,"alt":2117,"name":16,"focus":16,"title":2118,"source":16,"filename":2119,"copyright":2120,"fieldtype":42,"meta_data":2121,"is_external_url":36},81161634204187,"Agrarwetter","Martin Reiter, Manfred Bauer und Peter Raggl in der Wetterzentrale am Innsbrucker Flughafen.","https://a.storyblok.com/f/286169096649098/2560x1920/4ab7ab9cb7/img_1686-scaled.jpg","TBB",{"alt":2117,"title":2118,"source":16,"copyright":2120},[2123],{"_uid":2124,"done":36,"text":2125,"title":16,"assets":2128,"keywords":16,"preamble":16,"component":1494},"e224b26e-6bd3-470e-bb49-4ddabe5451c2",{"type":193,"content":2126},[2127],{"type":196},[],[920],"\u003C!--#storyblok#{\"name\": \"news\", \"space\": \"286169096649098\", \"uid\": \"711b68c5-fe8f-4bf1-8b81-0334539ae96e\", \"id\": \"81269219560837\"}-->",[2132],{"_uid":2133,"_editable":2134,"component":942,"assetsStatus":943,"surveyStatus":944},"4fb5903f-b6e7-4b36-bc4e-bac8c6f1aa01","\u003C!--#storyblok#{\"name\": \"redaktionstool-settings\", \"space\": \"286169096649098\", \"uid\": \"4fb5903f-b6e7-4b36-bc4e-bac8c6f1aa01\", \"id\": \"81269219560837\"}-->",[761],"mit-14-april-startet-der-agrarwetter-service","archiv/mit-14-april-startet-der-agrarwetter-service",-170940,[],{"meta":2141,"assets":2166,"blocks":2170},{"id":2142,"date":2143,"slug":2136,"tags":2144,"title":2088,"author":2149,"images":2158,"sbAuthor":2159,"categories":2160,"articleTags":2161,"featured_alt":16,"original_url":2162,"sbCategories":2163,"featured_media":2164,"author_id_original":2150,"proposed_confidence":994,"proposed_contentType":937,"original_featured_media_url":2165},546356,"2025-04-10T09:07:20",[2145,2146,2147,2117,2148],"GeoSphere Austria","Wetterdienst","ZAMG","Service",{"id":2150,"link":2151,"name":2152,"slug":2153,"avatar_urls":2154,"description":16},1471,"https://bauernzeitung.at/author/pixner/","Hannah Pixner","pixner",{"24":2155,"48":2156,"96":2157},"https://secure.gravatar.com/avatar/c7e758b6964d8ac994a650e215f9a350?s=24&d=mm&r=g","https://secure.gravatar.com/avatar/c7e758b6964d8ac994a650e215f9a350?s=48&d=mm&r=g","https://secure.gravatar.com/avatar/c7e758b6964d8ac994a650e215f9a350?s=96&d=mm&r=g",[],"6081e7f5-d089-44e6-97e9-c8cb8cd39f83",[608],[608],"https://bauernzeitung.at/mit-14-april-startet-der-agrarwetter-service/",[416],"./assets/IMG_1686-scaled.jpg","https://bauernzeitung.at/wp-content/uploads/2025/04/IMG_1686-scaled.jpg",[2167],{"id":2116,"url":2119,"meta":2168,"filename":2169,"asset_folder_id":1002},{"alt":2169,"title":2169,"source":16,"copyright":16},"IMG_1686-scaled.jpg",[2171],{"text":2172,"title":2088,"component":905},{"type":193,"content":2173},[2174,2177,2180],{"type":196,"content":2175},[2176],{"text":2104,"type":199},{"type":196,"content":2178},[2179],{"text":2108,"type":199},{"type":196,"content":2181},[2182],{"text":2112,"type":199},"bd40fe0f-b373-42ed-80b1-e3bbf1c25cb1","2025-04-10T09:07:20.000Z",[],{"name":2187,"created_at":2188,"published_at":2189,"updated_at":2190,"id":2191,"uuid":2192,"content":2193,"slug":2241,"full_slug":2242,"sort_by_date":47,"position":2243,"tag_list":2244,"is_startpage":36,"parent_id":950,"meta_data":2245,"group_id":2285,"first_published_at":2286,"release_id":47,"lang":216,"path":47,"alternates":2287,"default_full_slug":47,"translated_slugs":47},"Anmeldefrist für die Summer School VetINNSights läuft bis 25. April","2025-08-18T15:24:56.120Z","2025-09-02T14:47:53.752Z","2025-09-02T14:47:53.765Z",81269129850199,"bcedb979-75a9-4af9-98f9-50a498ff2354",{"_uid":2194,"body":2195,"tags":2218,"media":2219,"print":2226,"title":2187,"author":2233,"preamble":2234,"_editable":2235,"component":937,"hasVideos":36,"redaktion":2236,"categories":2240},"e698d2cc-fef0-42c1-a54c-6e05295e8b64",[2196],{"_uid":2197,"text":2198,"title":16,"_editable":2217,"component":905},"d27db061-94c6-42c2-970d-90b0862e361f",{"type":193,"content":2199},[2200,2204,2208,2213],{"type":196,"content":2201},[2202],{"text":2203,"type":199},"Durch eine Kooperation zwischen der Veterinärmedizinischen Universität Wien und dem Land Tirol bietet die Summer School VetINNSights eine einzigartige Gelegenheit, einen ersten, exklusiven Einblick in das Studium und den Beruf einer Tierärztin oder eines Tierarztes zu gewinnen.",{"type":196,"content":2205},[2206],{"text":2207,"type":199},"Die Teilnahme an der Summer School ist kostenlos, die Anzahl der Plätze jedoch begrenzt. Wer sich bewerben möchte, sollte Lebenslauf, Motivationsschreiben und Foto bis spätestens 25. April 2025 an vet.summerschool@tirol.gv.at senden. „Wir möchten junge Talente für die Veterinärmedizin begeistern und somit dazu beitragen, die veterinärmedizinische Versorgung auch in Zukunft sicherzustellen. Wer Interesse an einer tiermedizinischen Karriere hat, sollte sich diese Chance nicht entgehen lassen!“, bestätigt LH-Stv. Josef Geisler.",{"type":794,"attrs":2209,"content":2210},{"level":262},[2211],{"text":2212,"type":199},"Einstieg vor dem Studium",{"type":196,"content":2214},[2215],{"text":2216,"type":199},"Lorenz Khol, Professor für Wiederkäuer im Alpenraum und Leiter der Außenstelle der Vetmeduni in Tirol, hebt hervor, wie wichtig es ist, schon frühzeitig konkrete Erfahrungen zu sammeln: „Die Summer School bietet eine ideale Gelegenheit, sich mit dem Studium der Veterinärmedizin und dem Beruf des Tierarztes/der Tierärztin auseinanderzusetzen und erste Einblicke in die Anforderungen und die Praxis zu bekommen. Idealerweise sollte die Summer School bereits ein Jahr vor einem geplanten Studienbeginn besucht werden. So kann die Entscheidung gut vorbereitet werden und die Teilnehmerinnen und Teilnehmer haben die Chance, wertvolle Kontakte zu knüpfen.”","\u003C!--#storyblok#{\"name\": \"article-section-blok\", \"space\": \"286169096649098\", \"uid\": \"d27db061-94c6-42c2-970d-90b0862e361f\", \"id\": \"81269129850199\"}-->",[608],{"id":2220,"alt":2221,"name":16,"focus":16,"title":2222,"source":16,"filename":2223,"copyright":2224,"fieldtype":42,"meta_data":2225,"is_external_url":36},81161045903754,"SummerSchool","Die Summer School VetINNSights vermittelt nicht nur Fachwissen, sondern auch ein Gefühl für die Arbeitsweise und den Alltag von Tierärzten","https://a.storyblok.com/f/286169096649098/1772x1181/e26335310f/20250221_summerschool.jpg","Land Tirol/Simon Rainer",{"alt":2221,"title":2222,"source":16,"copyright":2224},[2227],{"_uid":2228,"done":36,"text":2229,"title":16,"assets":2232,"keywords":16,"preamble":16,"component":1494},"7a1a7dc3-c0af-4986-9c87-6fd3e185c792",{"type":193,"content":2230},[2231],{"type":196},[],[920],"Vom 7. bis 11. Juli 2025 haben junge Menschen zwischen 16 und 19 Jahren die Chance, mit der Summer School VetINNSights in die Welt der Veterinärmedizin einzutauchen.","\u003C!--#storyblok#{\"name\": \"news\", \"space\": \"286169096649098\", \"uid\": \"e698d2cc-fef0-42c1-a54c-6e05295e8b64\", \"id\": \"81269129850199\"}-->",[2237],{"_uid":2238,"_editable":2239,"component":942,"assetsStatus":943,"surveyStatus":944},"ba52c1c2-a398-4058-85cd-9f88e9da1c1c","\u003C!--#storyblok#{\"name\": \"redaktionstool-settings\", \"space\": \"286169096649098\", \"uid\": \"ba52c1c2-a398-4058-85cd-9f88e9da1c1c\", \"id\": \"81269129850199\"}-->",[761],"anmeldefrist-fuer-die-summer-school-vetinnsights-laeuft-bis-25-april","archiv/anmeldefrist-fuer-die-summer-school-vetinnsights-laeuft-bis-25-april",-170540,[],{"meta":2246,"assets":2264,"blocks":2268},{"id":2247,"date":2248,"slug":2241,"tags":2249,"title":2187,"author":2255,"images":2257,"sbAuthor":2159,"categories":2258,"articleTags":2259,"featured_alt":16,"original_url":2260,"sbCategories":2261,"featured_media":2262,"author_id_original":2150,"proposed_confidence":994,"proposed_contentType":937,"original_featured_media_url":2263},546363,"2025-04-07T17:18:34",[2250,2251,2252,2253,2254],"VetINNSights","Summer School","Studium","Tierärzte","Vetmed Uni",{"id":2150,"link":2151,"name":2152,"slug":2153,"avatar_urls":2256,"description":16},{"24":2155,"48":2156,"96":2157},[],[608],[608],"https://bauernzeitung.at/anmeldefrist-fuer-die-summer-school-vetinnsights-laeuft-bis-25-april/",[416],"./assets/20250221_SummerSchool.jpg","https://bauernzeitung.at/wp-content/uploads/2025/04/20250221_SummerSchool.jpg",[2265],{"id":2220,"url":2223,"meta":2266,"filename":2267,"asset_folder_id":1002},{"alt":2267,"title":2267,"source":16,"copyright":16},"20250221_SummerSchool.jpg",[2269],{"text":2270,"title":2187,"component":905},{"type":193,"content":2271},[2272,2275,2278,2282],{"type":196,"content":2273},[2274],{"text":2203,"type":199},{"type":196,"content":2276},[2277],{"text":2207,"type":199},{"type":794,"attrs":2279,"content":2280},{"level":262},[2281],{"text":2212,"type":199},{"type":196,"content":2283},[2284],{"text":2216,"type":199},"5f55a656-943b-4d7b-8634-a5252eec4262","2025-04-07T17:18:34.000Z",[],6727]