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Innovationen den eigenen Betrieb zukunftsfit aufstellen","2025-08-18T14:19:11.227Z","2025-09-01T14:04:26.509Z","2025-09-01T14:04:26.524Z",81252971538046,"aa1fb07f-0d4f-4b17-a29a-4d73755e30a0",{"_uid":783,"body":784,"tags":826,"media":827,"title":776,"author":834,"preamble":859,"_editable":860,"component":861,"hasVideos":36,"redaktion":862,"categories":869},"0c6796f6-bd34-4490-8f5f-ecea9785b8ac",[785],{"_uid":786,"text":787,"title":776,"_editable":824,"component":825},"18930e0d-3368-4acc-9539-2cc7f6600f42",{"type":193,"content":788},[789,793,797,808,812,816,820],{"type":196,"content":790},[791],{"text":792,"type":199},"Um am Puls der Zeit zu bleiben, setzen sich unsere Bäuerinnen und Bauern mit den Fortschritten aus Forschung und Wissenschaft auseinander. Zahlreiche Innovationen wurden so auf Oberösterreichs Höfen geboren. Diese Aufgeschlossenheit gegenüber Neuem führt dazu, dass unsere Familienbetriebe Bestand haben“, betonte Agrarlandesrätin Michaela Langer-Weninger, die den Agrarinnovationstag ins Leben gerufen hat, um das Innovationsfeuer in der Bauernschaft noch stärker zu entfachen. Bei den Vorträgen hochkarätiger Referenten wurden vergangene Woche in der landwirtschaftlichen Fachschule Schlierbach Impulse für neue Betriebsideen gestiftet. Denn Innovationen können dazu beitragen effizienter und kostenschonender zu produzieren oder durch Diversifikation das betriebliche Risiko zu streuen. „Eine Innovation kann vieles sein und auch vieles bewirken. Indem die Bäuerinnen und Bauern sich einen offenen Geist und den Mut Neues auszuprobieren, erhalten, können sie besser und schneller auf die sich stetig ändernden Bedingungen in Gesellschaft und Wirtschaft reagieren“, ist Langer-Weninger überzeugt. Für den Leiter der Agrarabteilung Hubert Huber (siehe auch Kommentar Seite 10) ging es vor allem darum „bewusst über den Tellerrand weit über den agrarischen Kernbereich hinauszublicken.“",{"type":196,"content":794},[795],{"text":796,"type":199},"„Innovation hat viele Gesichter“",{"type":196,"content":798},[799,801,803,805,806],{"text":800,"type":199},"Für Universitätsprofessor Rainer Haas haben Innovationen viele Gesichter. Landläufig denke man dabei zuerst an Produktinnovationen, vergesse dabei aber, dass gerade in der Lebensmittelwertschöpfungskette Prozessinnovationen sehr erfolgreich die Wettbewerbsfähigkeit von landwirtschaftlichen Betrieben und Unternehmen verbessern können. „Die Mehrzahl der Innovationen stellen schrittweise, graduelle Verbesserungen bestehender Produkte oder Prozesse dar, wie zum Beispiel laktosefreie Milch oder die längere Haltbarkeit von Milch durch das Extended Shelf Life Verfahren“, so Haas. Radikale Innovationen seien dagegen seltener, hätten dafür jedoch die Kraft, bestehende Märkte zu verändern. Als Beispiel hierfür nannte er „Red Bull“ durch dessen Markteinführung die Kategorie der Energiedrinks erfunden wurde, die es bis dahin nicht gab.",{"type":802},"hard_break",{"text":804,"type":199},"Laut dem Universitätsprofessor stehen innovativen Betriebe vier strategische Optionen zur Verfügung. Einerseits die Strategie der Marktdurchdringung, die auf sinkende Fixkosten durch Größenwachstum setzt. Diese Strategie bedinge in den meisten Fällen aber einen hohen Fremdkapitalbedarf. Die zweite Strategie der Marktentwicklung erschließt neue Vertriebswege (z.B. Direktvermarktung oder Internetverkauf) um die Abhängigkeit von einem großen Abnehmer zu reduzieren. Hier stehen geringere Umsatzmengen höheren Deckungsbeiträgen gegenüber. Die dritte Strategie der Produkt- oder Prozessinnovation entwickelt neue Produkte oder Dienstleistungen bzw. setzt neue Technologien oder Verfahren ein, um die Wettbewerbsfähigkeit zu steigern. Hier werde meist auf neue Trends aufgebaut, die oft von Quereinsteigern vorangetrieben werden. Die vierte strategische Option diversifiziert und erschließt neue Märkte.",{"type":802},{"text":807,"type":199},"Haas verwies in seinem Vortag auf die Vorteile von Kooperationen: „Das macht dort Sinn, wo der Einzelne nicht mehr weiterkann. Eine Neidkultur wird die Landwirtschaft nicht voranbringen. Wenn man aber den ,Kuchen‘ teilt, dann kann er auch wachsen.“",{"type":196,"content":809},[810],{"text":811,"type":199},"„Pflanzliche Produkte boomen“",{"type":196,"content":813},[814],{"text":815,"type":199},"Karl Fischer verwies auf die Marktchancen im Bereich pflanzlicher Alternativen. „Der Fleischkonsum geht kontinuierlich zurück. Eine Trendwende ist angesichts der aktuellen Diskussionen über Tierwohl und Klimaschutz kaum zu erwarten“, so der Geschäftsführer von „Fischer Agrifood“. Dagegen steige auch hierzulande die Nachfrage nach pflanzlichen Alternativen. „Die Land- und Ernährungswirtschaft ist gut beraten, ihre Kräfte nicht nur in die Verteidigung bestehender Märkte zu investieren. Die Nachfrage steigt und sie wird vom Markt befriedigt werden. Es kann daher aktuell nur darum gehen, sich in diesem neuen Marktsegment verstärkt zu engagieren und mit Innovationen regionale Angebote aus Oberösterreich für diese Kundenwünsche zu entwickeln.“",{"type":196,"content":817},[818],{"text":819,"type":199},"„Die Zukunft ist digital“",{"type":196,"content":821},[822],{"text":823,"type":199},"RWA-Vorstandsdirektor Christoph Metzker berichtete über das „Agro Innovation Lab“. 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Wichtig sei es laut Pregel, „dem Hund von Beginn an klarzumachen, was er tun soll und was nicht“.",{"type":1397,"attrs":1398,"content":1400},"heading",{"level":1399},3,[1401],{"text":1402,"type":199,"marks":1403},"Ohne Erziehung geht es nicht",[1404],{"type":1021},{"type":196,"content":1406},[1407],{"text":1408,"type":199},"Ein zentraler Aspekt ist die konsequente Erziehung des Tieres. „Es ist wichtig, dass die Besitzer sich vorher Gedanken machen, was sie ihrem Hund in ihrem Umfeld bieten können“, betont die Trainerin.",{"type":1410,"content":1411},"blockquote",[1412],{"type":196,"content":1413},[1414],{"text":1415,"type":199,"marks":1416},"“Gerade auf einem Hof ist es entscheidend, dem Hund frühzeitig beizubringen, welche Bereiche für ihn zugänglich sind und welche nicht.” – Anna Pregel",[1417,1418],{"type":1021},{"type":1019},{"type":1397,"attrs":1420,"content":1421},{"level":1399},[1422],{"text":1423,"type":199,"marks":1424},"Hofhunde: Die Wächter und Helfer der Lande",[1425],{"type":1021},{"type":196,"content":1427},[1428],{"text":1429,"type":199},"„Die Sozialisierung spielt eine große Rolle, vor allem wenn der Hof an Wanderwege grenzt. 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April startet das Agrarwetter-Service","2025-08-18T15:25:18.023Z","2025-09-02T14:40:25.782Z","2025-09-02T14:40:25.795Z",81269219560837,"6430ef9d-7a79-4414-b26b-14de39668168",{"_uid":1917,"body":1918,"tags":1936,"media":1937,"print":1944,"title":1910,"author":1951,"_editable":1952,"component":861,"hasVideos":36,"redaktion":1953,"categories":1957},"711b68c5-fe8f-4bf1-8b81-0334539ae96e",[1919],{"_uid":1920,"text":1921,"title":16,"_editable":1935,"component":825},"452a9975-6cd5-4268-bb11-013dfbd5c7a0",{"type":193,"content":1922},[1923,1927,1931],{"type":196,"content":1924},[1925],{"text":1926,"type":199},"Es ist eine Erfolgsgeschichte, die seit knapp zwei Jahrzehnten durch eine Kooperation der Tiroler Bauernzeitung, des Tiroler Bauernbundes, der Tiroler Versicherung und der GeoSphere Austria (ehemals ZAMG) in Innsbruck geschrieben wird. Mit dem Agrarwetter werden den Bäuerinnen und Bauern kostenlos aktuelle Wetterprognosen auf Abruf per Telefon oder auf der Webseite des Tiroler Bauernbundes zur Verfügung gestellt. Mit Montag, 14. April, startet das Agrarwetter-Service heuer.",{"type":196,"content":1928},[1929],{"text":1930,"type":199},"Im Jahr 2024 verzeichnete die GeoSphere Austria eine Rekordanzahl von Anrufen, erzählt Manfred Bauer, Leiter der Regionalstelle Tirol und Vorarlberg: „Wir verzeichneten bis zu 3.600 Anrufer täglich – das Wetter-Service ist nach wie vor sehr gefragt. Obwohl im Internet viel Info zur freien Verfügung abrufbar ist, setzen die Bäuerinnen und Bauern auf unseren heimischen Wetterdienst, denn wir bieten jahrzehntelange Erfahrung mit dem regionalen Wetter.“ Ob Frostphasen, Trockenheit oder Gewitterfronten – der Agrarwetter-Service gäbe der Landwirtschaft Planungssicherheit. Bauer meint: „Nur wenig wirkt sich so komplex auf die Landwirtschaft aus wie das Wetter. Auch wir spüren den Klimawandel und die Veränderungen im Wetter, die damit einhergehen.“",{"type":196,"content":1932},[1933],{"text":1934,"type":199},"Bauernbunddirektor Peter Raggl freut sich, den Bauernbund-Mitgliedern das Agrarwetter-Service weiterhin anbieten zu können: „Gerade für die Landwirtschaft ist es essenziell, wie das Wetter ausfällt – und da verlassen sich unsere Mitglieder auf Profis.“ Er bedankte sich bei der Tiroler Versicherung für die Kooperation. „Es ist uns ein großes Anliegen gerade auch für die Landwirtschaft einen niederschwelligen Zugang zu einer professionellen Wetterprognose zu geben“, so Martin Reiter von der Tiroler Versicherung.","\u003C!--#storyblok#{\"name\": \"article-section-blok\", \"space\": \"286169096649098\", \"uid\": \"452a9975-6cd5-4268-bb11-013dfbd5c7a0\", \"id\": \"81269219560837\"}-->",[608],{"id":1938,"alt":1939,"name":16,"focus":16,"title":1940,"source":16,"filename":1941,"copyright":1942,"fieldtype":42,"meta_data":1943,"is_external_url":36},81161634204187,"Agrarwetter","Martin Reiter, Manfred Bauer und Peter Raggl in der Wetterzentrale am Innsbrucker Flughafen.","https://a.storyblok.com/f/286169096649098/2560x1920/4ab7ab9cb7/img_1686-scaled.jpg","TBB",{"alt":1939,"title":1940,"source":16,"copyright":1942},[1945],{"_uid":1946,"done":36,"text":1947,"title":16,"assets":1950,"keywords":16,"preamble":16,"component":1313},"e224b26e-6bd3-470e-bb49-4ddabe5451c2",{"type":193,"content":1948},[1949],{"type":196},[],[894],"\u003C!--#storyblok#{\"name\": \"news\", \"space\": \"286169096649098\", \"uid\": \"711b68c5-fe8f-4bf1-8b81-0334539ae96e\", \"id\": \"81269219560837\"}-->",[1954],{"_uid":1955,"_editable":1956,"component":866,"assetsStatus":867,"surveyStatus":868},"4fb5903f-b6e7-4b36-bc4e-bac8c6f1aa01","\u003C!--#storyblok#{\"name\": \"redaktionstool-settings\", \"space\": \"286169096649098\", \"uid\": \"4fb5903f-b6e7-4b36-bc4e-bac8c6f1aa01\", \"id\": \"81269219560837\"}-->",[761],"mit-14-april-startet-der-agrarwetter-service","archiv/mit-14-april-startet-der-agrarwetter-service",-170940,[],{"meta":1963,"assets":1988,"blocks":1992},{"id":1964,"date":1965,"slug":1958,"tags":1966,"title":1910,"author":1971,"images":1980,"sbAuthor":1981,"categories":1982,"articleTags":1983,"featured_alt":16,"original_url":1984,"sbCategories":1985,"featured_media":1986,"author_id_original":1972,"proposed_confidence":899,"proposed_contentType":861,"original_featured_media_url":1987},546356,"2025-04-10T09:07:20",[1967,1968,1969,1939,1970],"GeoSphere Austria","Wetterdienst","ZAMG","Service",{"id":1972,"link":1973,"name":1974,"slug":1975,"avatar_urls":1976,"description":16},1471,"https://bauernzeitung.at/author/pixner/","Hannah Pixner","pixner",{"24":1977,"48":1978,"96":1979},"https://secure.gravatar.com/avatar/c7e758b6964d8ac994a650e215f9a350?s=24&d=mm&r=g","https://secure.gravatar.com/avatar/c7e758b6964d8ac994a650e215f9a350?s=48&d=mm&r=g","https://secure.gravatar.com/avatar/c7e758b6964d8ac994a650e215f9a350?s=96&d=mm&r=g",[],"6081e7f5-d089-44e6-97e9-c8cb8cd39f83",[608],[608],"https://bauernzeitung.at/mit-14-april-startet-der-agrarwetter-service/",[416],"./assets/IMG_1686-scaled.jpg","https://bauernzeitung.at/wp-content/uploads/2025/04/IMG_1686-scaled.jpg",[1989],{"id":1938,"url":1941,"meta":1990,"filename":1991,"asset_folder_id":904},{"alt":1991,"title":1991,"source":16,"copyright":16},"IMG_1686-scaled.jpg",[1993],{"text":1994,"title":1910,"component":825},{"type":193,"content":1995},[1996,1999,2002],{"type":196,"content":1997},[1998],{"text":1926,"type":199},{"type":196,"content":2000},[2001],{"text":1930,"type":199},{"type":196,"content":2003},[2004],{"text":1934,"type":199},"bd40fe0f-b373-42ed-80b1-e3bbf1c25cb1","2025-04-10T09:07:20.000Z",[],{"name":2009,"created_at":2010,"published_at":2011,"updated_at":2012,"id":2013,"uuid":2014,"content":2015,"slug":2063,"full_slug":2064,"sort_by_date":47,"position":2065,"tag_list":2066,"is_startpage":36,"parent_id":874,"meta_data":2067,"group_id":2107,"first_published_at":2108,"release_id":47,"lang":216,"path":47,"alternates":2109,"default_full_slug":47,"translated_slugs":47},"Anmeldefrist für die Summer School VetINNSights läuft bis 25. April","2025-08-18T15:24:56.120Z","2025-09-02T14:47:53.752Z","2025-09-02T14:47:53.765Z",81269129850199,"bcedb979-75a9-4af9-98f9-50a498ff2354",{"_uid":2016,"body":2017,"tags":2040,"media":2041,"print":2048,"title":2009,"author":2055,"preamble":2056,"_editable":2057,"component":861,"hasVideos":36,"redaktion":2058,"categories":2062},"e698d2cc-fef0-42c1-a54c-6e05295e8b64",[2018],{"_uid":2019,"text":2020,"title":16,"_editable":2039,"component":825},"d27db061-94c6-42c2-970d-90b0862e361f",{"type":193,"content":2021},[2022,2026,2030,2035],{"type":196,"content":2023},[2024],{"text":2025,"type":199},"Durch eine Kooperation zwischen der Veterinärmedizinischen Universität Wien und dem Land Tirol bietet die Summer School VetINNSights eine einzigartige Gelegenheit, einen ersten, exklusiven Einblick in das Studium und den Beruf einer Tierärztin oder eines Tierarztes zu gewinnen.",{"type":196,"content":2027},[2028],{"text":2029,"type":199},"Die Teilnahme an der Summer School ist kostenlos, die Anzahl der Plätze jedoch begrenzt. Wer sich bewerben möchte, sollte Lebenslauf, Motivationsschreiben und Foto bis spätestens 25. April 2025 an vet.summerschool@tirol.gv.at senden. „Wir möchten junge Talente für die Veterinärmedizin begeistern und somit dazu beitragen, die veterinärmedizinische Versorgung auch in Zukunft sicherzustellen. Wer Interesse an einer tiermedizinischen Karriere hat, sollte sich diese Chance nicht entgehen lassen!“, bestätigt LH-Stv. Josef Geisler.",{"type":1397,"attrs":2031,"content":2032},{"level":310},[2033],{"text":2034,"type":199},"Einstieg vor dem Studium",{"type":196,"content":2036},[2037],{"text":2038,"type":199},"Lorenz Khol, Professor für Wiederkäuer im Alpenraum und Leiter der Außenstelle der Vetmeduni in Tirol, hebt hervor, wie wichtig es ist, schon frühzeitig konkrete Erfahrungen zu sammeln: „Die Summer School bietet eine ideale Gelegenheit, sich mit dem Studium der Veterinärmedizin und dem Beruf des Tierarztes/der Tierärztin auseinanderzusetzen und erste Einblicke in die Anforderungen und die Praxis zu bekommen. Idealerweise sollte die Summer School bereits ein Jahr vor einem geplanten Studienbeginn besucht werden. So kann die Entscheidung gut vorbereitet werden und die Teilnehmerinnen und Teilnehmer haben die Chance, wertvolle Kontakte zu knüpfen.”","\u003C!--#storyblok#{\"name\": \"article-section-blok\", \"space\": \"286169096649098\", \"uid\": \"d27db061-94c6-42c2-970d-90b0862e361f\", \"id\": \"81269129850199\"}-->",[608],{"id":2042,"alt":2043,"name":16,"focus":16,"title":2044,"source":16,"filename":2045,"copyright":2046,"fieldtype":42,"meta_data":2047,"is_external_url":36},81161045903754,"SummerSchool","Die Summer School VetINNSights vermittelt nicht nur Fachwissen, sondern auch ein Gefühl für die Arbeitsweise und den Alltag von Tierärzten","https://a.storyblok.com/f/286169096649098/1772x1181/e26335310f/20250221_summerschool.jpg","Land Tirol/Simon Rainer",{"alt":2043,"title":2044,"source":16,"copyright":2046},[2049],{"_uid":2050,"done":36,"text":2051,"title":16,"assets":2054,"keywords":16,"preamble":16,"component":1313},"7a1a7dc3-c0af-4986-9c87-6fd3e185c792",{"type":193,"content":2052},[2053],{"type":196},[],[894],"Vom 7. bis 11. Juli 2025 haben junge Menschen zwischen 16 und 19 Jahren die Chance, mit der Summer School VetINNSights in die Welt der Veterinärmedizin einzutauchen.","\u003C!--#storyblok#{\"name\": \"news\", \"space\": \"286169096649098\", \"uid\": \"e698d2cc-fef0-42c1-a54c-6e05295e8b64\", \"id\": \"81269129850199\"}-->",[2059],{"_uid":2060,"_editable":2061,"component":866,"assetsStatus":867,"surveyStatus":868},"ba52c1c2-a398-4058-85cd-9f88e9da1c1c","\u003C!--#storyblok#{\"name\": \"redaktionstool-settings\", \"space\": \"286169096649098\", \"uid\": \"ba52c1c2-a398-4058-85cd-9f88e9da1c1c\", \"id\": \"81269129850199\"}-->",[761],"anmeldefrist-fuer-die-summer-school-vetinnsights-laeuft-bis-25-april","archiv/anmeldefrist-fuer-die-summer-school-vetinnsights-laeuft-bis-25-april",-170540,[],{"meta":2068,"assets":2086,"blocks":2090},{"id":2069,"date":2070,"slug":2063,"tags":2071,"title":2009,"author":2077,"images":2079,"sbAuthor":1981,"categories":2080,"articleTags":2081,"featured_alt":16,"original_url":2082,"sbCategories":2083,"featured_media":2084,"author_id_original":1972,"proposed_confidence":899,"proposed_contentType":861,"original_featured_media_url":2085},546363,"2025-04-07T17:18:34",[2072,2073,2074,2075,2076],"VetINNSights","Summer School","Studium","Tierärzte","Vetmed Uni",{"id":1972,"link":1973,"name":1974,"slug":1975,"avatar_urls":2078,"description":16},{"24":1977,"48":1978,"96":1979},[],[608],[608],"https://bauernzeitung.at/anmeldefrist-fuer-die-summer-school-vetinnsights-laeuft-bis-25-april/",[416],"./assets/20250221_SummerSchool.jpg","https://bauernzeitung.at/wp-content/uploads/2025/04/20250221_SummerSchool.jpg",[2087],{"id":2042,"url":2045,"meta":2088,"filename":2089,"asset_folder_id":904},{"alt":2089,"title":2089,"source":16,"copyright":16},"20250221_SummerSchool.jpg",[2091],{"text":2092,"title":2009,"component":825},{"type":193,"content":2093},[2094,2097,2100,2104],{"type":196,"content":2095},[2096],{"text":2025,"type":199},{"type":196,"content":2098},[2099],{"text":2029,"type":199},{"type":1397,"attrs":2101,"content":2102},{"level":310},[2103],{"text":2034,"type":199},{"type":196,"content":2105},[2106],{"text":2038,"type":199},"5f55a656-943b-4d7b-8634-a5252eec4262","2025-04-07T17:18:34.000Z",[],6727]