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Die Anliegen der Tiroler Direktvermarkter werden im Verband gebündelt und vehement vertreten. „Bereits 355 Betriebe sind dem Landesverband beigetreten und nutzen dessen Angebote“, freut sich Obmann Michael Jäger über den regen Zuspruch. Ein zentrales Ziel des Landesverbandes Tiroler-Direktvermarkter ist es, ein vielfältiges Angebot an Lebensmitteln erstklassiger Qualität bereitzustellen.",{"type":196,"content":793},[794],{"text":795,"type":199},"„Dank der engen Kooperation mit der Landwirtschaftskammer und der starken Verankerung des Landesverbandes in den Bezirken erhalten die Direktvermarkter wertvolle Beratung und Unterstützung“, zeigt sich Jäger von der Richtigkeit des eingeschlagenen Weges überzeugt. „Als Direktvermarkter sind wir wahre ‚Allrounder‘, vom Produzenten und Veredler bis hin zum Vermarkter ist alles in einer Person vereint. In jedem Bereich ist spezielles Wissen erforderlich. Kurze Transportwege und die hohe Qualität unserer Produkte leisten zudem einen entscheidenden Beitrag zu Nachhaltigkeit und Ernährungssicherheit.“",{"type":797,"attrs":798,"content":800},"heading",{"level":799},3,[801],{"text":802,"type":199},"Wirtschaftsfaktor",{"type":196,"content":804},[805],{"text":806,"type":199},"Rund 1.500 Direktvermarkter, etwa zehn Prozent aller landwirtschaftlichen Betriebe, beziehen mittlerweile mehr als die Hälfte ihres Einkommens aus diesem Betriebszweig. Das ist auch auf die Beratungsleistungen der LK zurückzuführen.",{"type":196,"content":808},[809],{"text":810,"type":199},"Die Vermarktung von Produkten, die direkt am bäuerlichen Betrieb aus den eigenen Rohprodukten erzeugt werden, ist für die Tiroler Landwirtschaft von besonderer Bedeutung. Das spiegelt sich auch in den Umsatzzahlen der Direktvermarktungsbetriebe wider, wie Fachbereichsleiter Wendelin Juen berichtet: „Qualität, Regionalität und Transparenz – mit diesen Dingen kann man als Direktvermarkter punkten. Die Tiroler Direktvermarktungsbetriebe generieren jährlich über 120 Millionen Euro Umsatz, vor allem mit Erzeugnissen wie Milch und Milchprodukten, Fleisch und Fleischprodukten, Gemüse, Kartoffeln, Obst, Apfelsaft, Wein, Schnaps, Eiern und Honig. Wichtig ist allerdings zu betonen, dass Umsatz nicht gleich Einkommen ist. Die Produktion, Veredelung und Vermarktung erfordern einen hohen zeitlichen und finanziellen Aufwand.“",{"type":797,"attrs":812,"content":813},{"level":799},[814],{"text":815,"type":199},"Bürokratische Hürden",{"type":196,"content":817},[818],{"text":819,"type":199},"Zurzeit steht die Direktvermarktung vor einigen Herausforderungen. Vor dem Gesetz werden Direktvermarkter und Großkonzerne als gleich behandelt, was wiederum Ungleichheit erzeugt. „Die kaum noch praktikable Bürokratie stellt uns vor große He-rausforderungen. Komplexe Vorschriften, Dokumentationspflichten und zahlreiche Kontrollen verursachen hohe Kosten, beanspruchen viel Zeit und belasten die Nerven“, betont Obmann-Stellvertreter Hannes Danzl. Schulungen zur Erfüllung bürokratischer Anforderungen nehmen einen großen Teil der Aus- und Weiterbildung ein. „Die eigentliche Kernkompetenz der Bäuerinnen und Bauern liegt in der Erzeugung hochwertiger Lebensmittel, nicht in der Bewältigung bürokratischer Aufgaben“, erklärt Danzl. Trotz dieser ärgerlichen Hindernisse bleiben viele Direktvermarkter optimistisch. „Das ist letztlich dem positiven Feedback der Kunden geschuldet, die den direkten Kontakt mit den Produzenten schätzen und dankbar für die tolle Qualität der Lebensmittel sind. Dies ist ein entscheidender Faktor für die Wirtschaftlichkeit der Direktvermarktung.“",{"type":196,"content":821},[822],{"text":823,"type":199},"„Die Klassiker wie Bauernmärkte, Bauernläden und Hofläden erfreuen sich nach wie vor großer Beliebtheit“, so Obmann Michael Jäger. Aber auch der Einkauf am Automaten oder im Selbstbedienungsladen, die rund um die Uhr geöffnet sind, wird gut angenommen. Sehr erfolgreich sind außerdem Zustelldienste wie die Gemüsekiste, Bauernkiste, Biokiste etc. Weiters gibt es wertvolle Kooperationen mit FoodCoops oder einzelnen Lebensmittelgeschäften. Die direkte Belieferung engagierter Gastronomen spielt ebenfalls eine wichtige Rolle in der Direktvermarktung. Einen weiteren Faktor sieht Jäger in der Bildung: „Unsere landwirtschaftlichen Schulen legen den entscheidenden Grundstein für die nächste Generation von Direktvermarktern. Hier lässt sich bereits früh ein Innovationswille erkennen. Die Welt verändert sich, also darf sich auch die Landwirtschaft verändern und die Menschen dabei mitnehmen.“",{"type":797,"attrs":825,"content":826},{"level":799},[827],{"text":828,"type":199},"Spezialmesse für Direktvermarkter",{"type":196,"content":830},[831],{"text":832,"type":199},"Über 200 Besucher der Spezialmesse für Direktvermarktung zeigten vergangene Woche großes Interesse an innovativen Lösungen für Verpackung und Etikettierung. 25 Firmen präsentierten ihre Produkte und technischen Möglichkeiten. Neben den Ausstellern informierten im Rahmen der Spezialmesse Experten in Vorträgen über Tipps und Lösungen, um aktuelle Hürden besser zu meistern.",{"type":196,"content":834},[835],{"text":836,"type":199},"„Die Etikettierung und richtige Kennzeichnung sind zu einem Problemfeld geworden, bei dem oft selbst Experten uneins sind. Dementsprechend groß ist diese Hürde für die Direktvermarkter. Wir wollen sie in der Beratung und im Rahmen der Messe mit entsprechender Info unterstützen“ berichtet Hannes Danzl.","\u003C!--#storyblok#{\"name\": \"article-section-blok\", \"space\": \"286169096649098\", \"uid\": \"8135c152-c376-420a-b236-c5ff016fcdf7\", \"id\": \"81263290481566\"}-->","article-section-blok",[607],{"id":841,"alt":842,"name":16,"focus":16,"title":843,"source":16,"filename":844,"copyright":845,"fieldtype":42,"meta_data":846,"is_external_url":36},81134403750381,"FotoDirektvermarktung","GF Wendelin Juen, Obmann Michael Jäger und Obmann-Stv. 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Schon aus diesem Grund sollte man sich vor der Ansschaffung eines Hundes gut überlegen, für welchen Zweck der Vierbeiner gebraucht wird.",{"type":196,"content":1416},[1417],{"text":1418,"type":199},"„Der klassische Hofhund ist meist größer und territorial veranlagt“, weiß Hundetrainerin Anna Pregel. „Rassen wie der Deutsche Schäferhund, der Berner Sennenhund oder auch der Hovawart haben sich bewährt und sind bekannt für ihre Fähigkeit, ein Anwesen zu bewachen und zu melden, wenn sich diesem Fremde nähern.“ Doch die Aufgaben eines Hofhundes können variieren. Manchmal werden sie benötigt, um das Vieh zu hüten, wie es zum Beispiel bei Border Collies oder Australian Shepherds der Fall ist. 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April startet das Agrarwetter-Service","2025-08-18T15:25:18.023Z","2025-09-02T14:40:25.782Z","2025-09-02T14:40:25.795Z",81269219560837,"6430ef9d-7a79-4414-b26b-14de39668168",{"_uid":1938,"body":1939,"tags":1957,"media":1958,"print":1965,"title":1931,"author":1972,"_editable":1973,"component":871,"hasVideos":36,"redaktion":1974,"categories":1978},"711b68c5-fe8f-4bf1-8b81-0334539ae96e",[1940],{"_uid":1941,"text":1942,"title":16,"_editable":1956,"component":838},"452a9975-6cd5-4268-bb11-013dfbd5c7a0",{"type":193,"content":1943},[1944,1948,1952],{"type":196,"content":1945},[1946],{"text":1947,"type":199},"Es ist eine Erfolgsgeschichte, die seit knapp zwei Jahrzehnten durch eine Kooperation der Tiroler Bauernzeitung, des Tiroler Bauernbundes, der Tiroler Versicherung und der GeoSphere Austria (ehemals ZAMG) in Innsbruck geschrieben wird. Mit dem Agrarwetter werden den Bäuerinnen und Bauern kostenlos aktuelle Wetterprognosen auf Abruf per Telefon oder auf der Webseite des Tiroler Bauernbundes zur Verfügung gestellt. Mit Montag, 14. April, startet das Agrarwetter-Service heuer.",{"type":196,"content":1949},[1950],{"text":1951,"type":199},"Im Jahr 2024 verzeichnete die GeoSphere Austria eine Rekordanzahl von Anrufen, erzählt Manfred Bauer, Leiter der Regionalstelle Tirol und Vorarlberg: „Wir verzeichneten bis zu 3.600 Anrufer täglich – das Wetter-Service ist nach wie vor sehr gefragt. Obwohl im Internet viel Info zur freien Verfügung abrufbar ist, setzen die Bäuerinnen und Bauern auf unseren heimischen Wetterdienst, denn wir bieten jahrzehntelange Erfahrung mit dem regionalen Wetter.“ Ob Frostphasen, Trockenheit oder Gewitterfronten – der Agrarwetter-Service gäbe der Landwirtschaft Planungssicherheit. Bauer meint: „Nur wenig wirkt sich so komplex auf die Landwirtschaft aus wie das Wetter. Auch wir spüren den Klimawandel und die Veränderungen im Wetter, die damit einhergehen.“",{"type":196,"content":1953},[1954],{"text":1955,"type":199},"Bauernbunddirektor Peter Raggl freut sich, den Bauernbund-Mitgliedern das Agrarwetter-Service weiterhin anbieten zu können: „Gerade für die Landwirtschaft ist es essenziell, wie das Wetter ausfällt – und da verlassen sich unsere Mitglieder auf Profis.“ Er bedankte sich bei der Tiroler Versicherung für die Kooperation. „Es ist uns ein großes Anliegen gerade auch für die Landwirtschaft einen niederschwelligen Zugang zu einer professionellen Wetterprognose zu geben“, so Martin Reiter von der Tiroler Versicherung.","\u003C!--#storyblok#{\"name\": \"article-section-blok\", \"space\": \"286169096649098\", \"uid\": \"452a9975-6cd5-4268-bb11-013dfbd5c7a0\", \"id\": \"81269219560837\"}-->",[607],{"id":1959,"alt":1960,"name":16,"focus":16,"title":1961,"source":16,"filename":1962,"copyright":1963,"fieldtype":42,"meta_data":1964,"is_external_url":36},81161634204187,"Agrarwetter","Martin Reiter, Manfred Bauer und Peter Raggl in der Wetterzentrale am Innsbrucker Flughafen.","https://a.storyblok.com/f/286169096649098/2560x1920/4ab7ab9cb7/img_1686-scaled.jpg","TBB",{"alt":1960,"title":1961,"source":16,"copyright":1963},[1966],{"_uid":1967,"done":36,"text":1968,"title":16,"assets":1971,"keywords":16,"preamble":16,"component":1336},"e224b26e-6bd3-470e-bb49-4ddabe5451c2",{"type":193,"content":1969},[1970],{"type":196},[],[1058],"\u003C!--#storyblok#{\"name\": \"news\", \"space\": \"286169096649098\", \"uid\": \"711b68c5-fe8f-4bf1-8b81-0334539ae96e\", \"id\": \"81269219560837\"}-->",[1975],{"_uid":1976,"_editable":1977,"component":876,"assetsStatus":877,"surveyStatus":878},"4fb5903f-b6e7-4b36-bc4e-bac8c6f1aa01","\u003C!--#storyblok#{\"name\": \"redaktionstool-settings\", \"space\": \"286169096649098\", \"uid\": \"4fb5903f-b6e7-4b36-bc4e-bac8c6f1aa01\", \"id\": \"81269219560837\"}-->",[760],"mit-14-april-startet-der-agrarwetter-service","archiv/mit-14-april-startet-der-agrarwetter-service",-170940,[],{"meta":1984,"assets":2009,"blocks":2013},{"id":1985,"date":1986,"slug":1979,"tags":1987,"title":1931,"author":1992,"images":2001,"sbAuthor":2002,"categories":2003,"articleTags":2004,"featured_alt":16,"original_url":2005,"sbCategories":2006,"featured_media":2007,"author_id_original":1993,"proposed_confidence":910,"proposed_contentType":871,"original_featured_media_url":2008},546356,"2025-04-10T09:07:20",[1988,1989,1990,1960,1991],"GeoSphere Austria","Wetterdienst","ZAMG","Service",{"id":1993,"link":1994,"name":1995,"slug":1996,"avatar_urls":1997,"description":16},1471,"https://bauernzeitung.at/author/pixner/","Hannah Pixner","pixner",{"24":1998,"48":1999,"96":2000},"https://secure.gravatar.com/avatar/c7e758b6964d8ac994a650e215f9a350?s=24&d=mm&r=g","https://secure.gravatar.com/avatar/c7e758b6964d8ac994a650e215f9a350?s=48&d=mm&r=g","https://secure.gravatar.com/avatar/c7e758b6964d8ac994a650e215f9a350?s=96&d=mm&r=g",[],"6081e7f5-d089-44e6-97e9-c8cb8cd39f83",[607],[607],"https://bauernzeitung.at/mit-14-april-startet-der-agrarwetter-service/",[415],"./assets/IMG_1686-scaled.jpg","https://bauernzeitung.at/wp-content/uploads/2025/04/IMG_1686-scaled.jpg",[2010],{"id":1959,"url":1962,"meta":2011,"filename":2012,"asset_folder_id":915},{"alt":2012,"title":2012,"source":16,"copyright":16},"IMG_1686-scaled.jpg",[2014],{"text":2015,"title":1931,"component":838},{"type":193,"content":2016},[2017,2020,2023],{"type":196,"content":2018},[2019],{"text":1947,"type":199},{"type":196,"content":2021},[2022],{"text":1951,"type":199},{"type":196,"content":2024},[2025],{"text":1955,"type":199},"bd40fe0f-b373-42ed-80b1-e3bbf1c25cb1","2025-04-10T09:07:20.000Z",[],{"name":2030,"created_at":2031,"published_at":2032,"updated_at":2033,"id":2034,"uuid":2035,"content":2036,"slug":2084,"full_slug":2085,"sort_by_date":47,"position":2086,"tag_list":2087,"is_startpage":36,"parent_id":884,"meta_data":2088,"group_id":2128,"first_published_at":2129,"release_id":47,"lang":216,"path":47,"alternates":2130,"default_full_slug":47,"translated_slugs":47},"Anmeldefrist für die Summer School VetINNSights läuft bis 25. April","2025-08-18T15:24:56.120Z","2025-09-02T14:47:53.752Z","2025-09-02T14:47:53.765Z",81269129850199,"bcedb979-75a9-4af9-98f9-50a498ff2354",{"_uid":2037,"body":2038,"tags":2061,"media":2062,"print":2069,"title":2030,"author":2076,"preamble":2077,"_editable":2078,"component":871,"hasVideos":36,"redaktion":2079,"categories":2083},"e698d2cc-fef0-42c1-a54c-6e05295e8b64",[2039],{"_uid":2040,"text":2041,"title":16,"_editable":2060,"component":838},"d27db061-94c6-42c2-970d-90b0862e361f",{"type":193,"content":2042},[2043,2047,2051,2056],{"type":196,"content":2044},[2045],{"text":2046,"type":199},"Durch eine Kooperation zwischen der Veterinärmedizinischen Universität Wien und dem Land Tirol bietet die Summer School VetINNSights eine einzigartige Gelegenheit, einen ersten, exklusiven Einblick in das Studium und den Beruf einer Tierärztin oder eines Tierarztes zu gewinnen.",{"type":196,"content":2048},[2049],{"text":2050,"type":199},"Die Teilnahme an der Summer School ist kostenlos, die Anzahl der Plätze jedoch begrenzt. Wer sich bewerben möchte, sollte Lebenslauf, Motivationsschreiben und Foto bis spätestens 25. April 2025 an vet.summerschool@tirol.gv.at senden. „Wir möchten junge Talente für die Veterinärmedizin begeistern und somit dazu beitragen, die veterinärmedizinische Versorgung auch in Zukunft sicherzustellen. Wer Interesse an einer tiermedizinischen Karriere hat, sollte sich diese Chance nicht entgehen lassen!“, bestätigt LH-Stv. Josef Geisler.",{"type":797,"attrs":2052,"content":2053},{"level":309},[2054],{"text":2055,"type":199},"Einstieg vor dem Studium",{"type":196,"content":2057},[2058],{"text":2059,"type":199},"Lorenz Khol, Professor für Wiederkäuer im Alpenraum und Leiter der Außenstelle der Vetmeduni in Tirol, hebt hervor, wie wichtig es ist, schon frühzeitig konkrete Erfahrungen zu sammeln: „Die Summer School bietet eine ideale Gelegenheit, sich mit dem Studium der Veterinärmedizin und dem Beruf des Tierarztes/der Tierärztin auseinanderzusetzen und erste Einblicke in die Anforderungen und die Praxis zu bekommen. Idealerweise sollte die Summer School bereits ein Jahr vor einem geplanten Studienbeginn besucht werden. So kann die Entscheidung gut vorbereitet werden und die Teilnehmerinnen und Teilnehmer haben die Chance, wertvolle Kontakte zu knüpfen.”","\u003C!--#storyblok#{\"name\": \"article-section-blok\", \"space\": \"286169096649098\", \"uid\": \"d27db061-94c6-42c2-970d-90b0862e361f\", \"id\": \"81269129850199\"}-->",[607],{"id":2063,"alt":2064,"name":16,"focus":16,"title":2065,"source":16,"filename":2066,"copyright":2067,"fieldtype":42,"meta_data":2068,"is_external_url":36},81161045903754,"SummerSchool","Die Summer School VetINNSights vermittelt nicht nur Fachwissen, sondern auch ein Gefühl für die Arbeitsweise und den Alltag von Tierärzten","https://a.storyblok.com/f/286169096649098/1772x1181/e26335310f/20250221_summerschool.jpg","Land Tirol/Simon Rainer",{"alt":2064,"title":2065,"source":16,"copyright":2067},[2070],{"_uid":2071,"done":36,"text":2072,"title":16,"assets":2075,"keywords":16,"preamble":16,"component":1336},"7a1a7dc3-c0af-4986-9c87-6fd3e185c792",{"type":193,"content":2073},[2074],{"type":196},[],[1058],"Vom 7. bis 11. Juli 2025 haben junge Menschen zwischen 16 und 19 Jahren die Chance, mit der Summer School VetINNSights in die Welt der Veterinärmedizin einzutauchen.","\u003C!--#storyblok#{\"name\": \"news\", \"space\": \"286169096649098\", \"uid\": \"e698d2cc-fef0-42c1-a54c-6e05295e8b64\", \"id\": \"81269129850199\"}-->",[2080],{"_uid":2081,"_editable":2082,"component":876,"assetsStatus":877,"surveyStatus":878},"ba52c1c2-a398-4058-85cd-9f88e9da1c1c","\u003C!--#storyblok#{\"name\": \"redaktionstool-settings\", \"space\": \"286169096649098\", \"uid\": \"ba52c1c2-a398-4058-85cd-9f88e9da1c1c\", \"id\": \"81269129850199\"}-->",[760],"anmeldefrist-fuer-die-summer-school-vetinnsights-laeuft-bis-25-april","archiv/anmeldefrist-fuer-die-summer-school-vetinnsights-laeuft-bis-25-april",-170540,[],{"meta":2089,"assets":2107,"blocks":2111},{"id":2090,"date":2091,"slug":2084,"tags":2092,"title":2030,"author":2098,"images":2100,"sbAuthor":2002,"categories":2101,"articleTags":2102,"featured_alt":16,"original_url":2103,"sbCategories":2104,"featured_media":2105,"author_id_original":1993,"proposed_confidence":910,"proposed_contentType":871,"original_featured_media_url":2106},546363,"2025-04-07T17:18:34",[2093,2094,2095,2096,2097],"VetINNSights","Summer School","Studium","Tierärzte","Vetmed Uni",{"id":1993,"link":1994,"name":1995,"slug":1996,"avatar_urls":2099,"description":16},{"24":1998,"48":1999,"96":2000},[],[607],[607],"https://bauernzeitung.at/anmeldefrist-fuer-die-summer-school-vetinnsights-laeuft-bis-25-april/",[415],"./assets/20250221_SummerSchool.jpg","https://bauernzeitung.at/wp-content/uploads/2025/04/20250221_SummerSchool.jpg",[2108],{"id":2063,"url":2066,"meta":2109,"filename":2110,"asset_folder_id":915},{"alt":2110,"title":2110,"source":16,"copyright":16},"20250221_SummerSchool.jpg",[2112],{"text":2113,"title":2030,"component":838},{"type":193,"content":2114},[2115,2118,2121,2125],{"type":196,"content":2116},[2117],{"text":2046,"type":199},{"type":196,"content":2119},[2120],{"text":2050,"type":199},{"type":797,"attrs":2122,"content":2123},{"level":309},[2124],{"text":2055,"type":199},{"type":196,"content":2126},[2127],{"text":2059,"type":199},"5f55a656-943b-4d7b-8634-a5252eec4262","2025-04-07T17:18:34.000Z",[],6727,10]