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Tiroler Lebensmittelkongress, einer Initiative des Landesgremiums des Tiroler Lebensmittelhandels in der Wirtschaftskammer Tirol und der Agrarmarketing Tirol, trafen sich am Donnerstag in Igls bei Innsbruck rund 180 Branchenvertreter:innen aus allen Bereichen entlang der Lebensmittelwertschöpfungskette. Es ging sowohl um den gegenseitigen Austausch als auch darum, tragfähige Zukunftsoptionen für regionale Lebensmittel zu identifizieren. Dabei zeigte sich klar, dass „Regionalität“ an sich ein Begriff mit vielen Bedeutungen ist.",{"type":196},{"type":196,"content":793},[794],{"text":795,"type":199},"„Regional produzierte Lebensmittel stärken die gerade in Tirol kleinstrukturierte Landwirtschaft und tragen zum Erhalt bäuerlicher Betriebe und der Almwirtschaft bei. Sie bewahren die landwirtschaftliche und die landschaftliche Vielfalt und spielen eine wichtige Rolle beim Schutz von Umwelt, Klima, Natur, Tier und Ressourcen“, betont Landeshauptmann-Stellvertreter Josef Geisler.",{"type":196},{"type":196,"content":798},[799],{"text":800,"type":199},"Zu den positiven Umwelteffekten kommen ebenso positive regionalwirtschaftliche Effekte, denn regional produzierte und konsumierte Lebensmittel sorgen für regionale Wertschöpfung, Arbeitsplätze, Einkommen sowie Steuer- und Abgabenaufkommen. Regionale Lebensmittel sind essenziell für die flächendeckende Nah- und Grundversorgung und garantieren hohe Lebensmittelqualität. Und gerade angesichts der Erfahrungen während der Coronapandemie und des Ukrainekriegs zeigen sich die Vorteile einer geringeren Abhängigkeit von internationalen Lieferketten besonders deutlich.",{"type":196,"content":802},[803],{"text":804,"type":199},"„Wie Studien zeigen und wie auch die zum 1. Tiroler Lebensmittelkongress geladenen Experten bestätigen, verbinden Konsument:innen mit regionalen Lebensmitteln vorrangig Qualität, Nachhaltigkeit und gesunde Ernährung. Damit liegen sie jedenfalls richtig. Es zeigt aber auch, dass nur ein Teil der Mehrwerte, die mit regionalen Lebensmitteln einhergehen, im breiten Bewusstsein verankert sind“, hält Stefan Mair, Obmann des Landesgremiums des Tiroler Lebensmittelhandels in der Wirtschaftskammer Tirol, fest.",{"type":196,"content":806},[807],{"text":808,"type":199},"Sowohl für die Landwirtschaft als auch für den Produktionsbereich und den Handel sei es daher in Zukunft wichtig, neben den offensichtlichen und bekannten Vorzügen heimisch produzierter Lebensmittel auch die gesamte Wertepalette noch besser abzubilden. „Völlig zu Recht stehen sowohl bei Einheimischen als auch bei Gästen regionale Tiroler Lebensmittel hoch im Kurs. Wir möchten unseren Teil dazu beitragen, dass das nicht nur so bleibt, sondern der Wert regionaler Lebensmittel in seiner Gesamtheit breit verankert ist“, so Mair.",{"type":810,"attrs":811,"content":813},"heading",{"level":812},3,[814],{"text":815,"type":199},"Regionalität mit Zukunftsperspektiven",{"type":196},{"type":196,"content":818},[819],{"text":820,"type":199},"Nicht nur Klimawandel, Kostensteigerungen oder technische Entwicklungen fordern die regionale Lebensmittelbranche heraus. Während Konsumenten regionale Lebensmittel an sich hoch schätzen, wirken zudem verschiedenste Wertehaltungen auf die Kaufentscheidung der Konsumenten ein. „Zuweilen lassen sich individuelle Werte wie Genuss, Preis und gesunde Ernährung, kulturelle Werte wie Gewohnheit, Status bzw. Image eines Produkts, Natürlichkeit und moralische Werte wie Nachhaltigkeit und Umweltschutz, Tierwohl sowie der Mehrwert für die Region nicht allesamt mit einem Produkt unter einen Hut bringen. Die Wertehaltungen der Konsument:innen ändern sich laufend, die Produzenten und Anbieter regionaler Lebensmittel müssen dem Rechnung tragen“, attestiert etwa Theresa Mitterer-Leitner vom Management Center Innsbruck.",{"type":196},{"type":196,"content":823},[824],{"text":825,"type":199},"„Wer bewusst regionale Produkte kauft, will nicht nur satt werden – der will einen Mehrwert“, ergänzt Christian Dürnberger vom Messerli Forschungsinstitut der Veterinärmedizinischen Universität Wien, der Medizinischen Universität Wien und der Universität Wien. „Wie genau diese Mehrwerte dabei aussehen, ist von Käufer zu Käufer unterschiedlich. Mancher assoziiert mit ,Regionalität‘ mehr Genuss, ein anderer mehr Tierwohl oder Klimaschutz, wieder ein anderer eine bestimmte ,ursprüngliche‘ Form der Landwirtschaft. All diese Beispiele zeigen: ,Regionalität‘ definiert sich nicht über eine Kilometerangabe, sondern ist mit bestimmten Werten und Geschichten verwoben. Diese Werte unterliegen einer Veränderung, weil sich Werte immer verändern.“",{"type":196,"content":827},[828],{"text":829,"type":199},"Die Art des Produkts sowie die Produktionsweisen und in wie weit beides den Wertevorstellungen von Konsumenen und Gästen entspricht, sind wesentlich für die Zukunft regional produzierter Lebensmittel. Dementsprechend braucht es auch in der Branche Innovationen, die gleichermaßen die Grundbedürfnisse der Konsumenten ebenso wie ihre Wertorientierungen und ihre Vorstellungen von Landwirtschaft und Produktion berücksichtigen.",{"type":196,"content":831},[832],{"text":833,"type":199},"Aber auch Standortfaktoren sowie die Besonderheiten und Nebenleistungen der Landwirtschaft müssen mitbedacht werden, so Theresa Mitterer-Leitner. „Regionalität geht mit Vertrauen einher. Die Konsumenten wissen, dass sie auf die Qualität regionaler Produkte vertrauen können. Kommende Produktentwicklungen werden verstärkt auch weitere Wertehaltungen der Konsument:innen erfüllen müssen, um weiterhin Vertrauen zu genießen. Hierin liegt ein Erfolgsfaktor regionaler Lebensmittel“, betont Matthias Pöschl vom Agrarmarketing Tirol.",{"type":196},"\u003C!--#storyblok#{\"name\": \"article-section-blok\", \"space\": \"286169096649098\", \"uid\": \"f14d0733-7e94-4f61-9d51-3fe9d4fdd8a9\", \"id\": \"81256602560678\"}-->","article-section-blok",[606],{"id":839,"alt":840,"name":16,"focus":16,"title":841,"source":16,"filename":842,"copyright":843,"fieldtype":42,"meta_data":844,"is_external_url":36},81012730447822,"DieFotografen079","Freuten sich über eine gelungene Premiere des „Tiroler Lebensmittelkongresses“: Agrarmarketing-Geschäftsführer Matthias Pöschl, LHStv. 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Hofhundehaltung","2025-08-18T11:42:35.762Z","2025-09-02T09:41:18.848Z","2025-09-02T09:41:18.863Z",81214487647477,"96462774-da29-4ff1-83a0-a167df18120e",{"_uid":1402,"body":1403,"tags":1475,"media":1476,"print":1483,"title":1395,"author":1490,"preamble":16,"_editable":1491,"component":110,"hasVideos":24,"redaktion":1492,"categories":1496},"fc4fe2f5-1b3e-459b-890c-ea1947d5a4ed",[1404,1469],{"_uid":1405,"text":1406,"title":16,"_editable":1468,"component":836},"1b85b412-da7e-47a4-be47-3bdda74c74a4",{"type":193,"content":1407},[1408,1412,1416,1423,1427,1437,1444,1448,1452,1459,1463,1467],{"type":196,"content":1409},[1410],{"text":1411,"type":199},"Nicht jede Hunderasse ist für alle Aufgaben geeignet. Schon aus diesem Grund sollte man sich vor der Ansschaffung eines Hundes gut überlegen, für welchen Zweck der Vierbeiner gebraucht wird.",{"type":196,"content":1413},[1414],{"text":1415,"type":199},"„Der klassische Hofhund ist meist größer und territorial veranlagt“, weiß Hundetrainerin Anna Pregel. „Rassen wie der Deutsche Schäferhund, der Berner Sennenhund oder auch der Hovawart haben sich bewährt und sind bekannt für ihre Fähigkeit, ein Anwesen zu bewachen und zu melden, wenn sich diesem Fremde nähern.“ Doch die Aufgaben eines Hofhundes können variieren. Manchmal werden sie benötigt, um das Vieh zu hüten, wie es zum Beispiel bei Border Collies oder Australian Shepherds der Fall ist. Wichtig sei es laut Pregel, „dem Hund von Beginn an klarzumachen, was er tun soll und was nicht“.",{"type":810,"attrs":1417,"content":1418},{"level":812},[1419],{"text":1420,"type":199,"marks":1421},"Ohne Erziehung geht es nicht",[1422],{"type":1040},{"type":196,"content":1424},[1425],{"text":1426,"type":199},"Ein zentraler Aspekt ist die konsequente Erziehung des Tieres. „Es ist wichtig, dass die Besitzer sich vorher Gedanken machen, was sie ihrem Hund in ihrem Umfeld bieten können“, betont die Trainerin.",{"type":1428,"content":1429},"blockquote",[1430],{"type":196,"content":1431},[1432],{"text":1433,"type":199,"marks":1434},"“Gerade auf einem Hof ist es entscheidend, dem Hund frühzeitig beizubringen, welche Bereiche für ihn zugänglich sind und welche nicht.” – Anna Pregel",[1435,1436],{"type":1040},{"type":1038},{"type":810,"attrs":1438,"content":1439},{"level":812},[1440],{"text":1441,"type":199,"marks":1442},"Hofhunde: Die Wächter und Helfer der Lande",[1443],{"type":1040},{"type":196,"content":1445},[1446],{"text":1447,"type":199},"„Die Sozialisierung spielt eine große Rolle, vor allem wenn der Hof an Wanderwege grenzt. 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April startet das Agrarwetter-Service","2025-08-18T15:25:18.023Z","2025-09-02T14:40:25.782Z","2025-09-02T14:40:25.795Z",81269219560837,"6430ef9d-7a79-4414-b26b-14de39668168",{"_uid":1935,"body":1936,"tags":1954,"media":1955,"print":1962,"title":1928,"author":1969,"_editable":1970,"component":869,"hasVideos":36,"redaktion":1971,"categories":1975},"711b68c5-fe8f-4bf1-8b81-0334539ae96e",[1937],{"_uid":1938,"text":1939,"title":16,"_editable":1953,"component":836},"452a9975-6cd5-4268-bb11-013dfbd5c7a0",{"type":193,"content":1940},[1941,1945,1949],{"type":196,"content":1942},[1943],{"text":1944,"type":199},"Es ist eine Erfolgsgeschichte, die seit knapp zwei Jahrzehnten durch eine Kooperation der Tiroler Bauernzeitung, des Tiroler Bauernbundes, der Tiroler Versicherung und der GeoSphere Austria (ehemals ZAMG) in Innsbruck geschrieben wird. Mit dem Agrarwetter werden den Bäuerinnen und Bauern kostenlos aktuelle Wetterprognosen auf Abruf per Telefon oder auf der Webseite des Tiroler Bauernbundes zur Verfügung gestellt. Mit Montag, 14. April, startet das Agrarwetter-Service heuer.",{"type":196,"content":1946},[1947],{"text":1948,"type":199},"Im Jahr 2024 verzeichnete die GeoSphere Austria eine Rekordanzahl von Anrufen, erzählt Manfred Bauer, Leiter der Regionalstelle Tirol und Vorarlberg: „Wir verzeichneten bis zu 3.600 Anrufer täglich – das Wetter-Service ist nach wie vor sehr gefragt. Obwohl im Internet viel Info zur freien Verfügung abrufbar ist, setzen die Bäuerinnen und Bauern auf unseren heimischen Wetterdienst, denn wir bieten jahrzehntelange Erfahrung mit dem regionalen Wetter.“ Ob Frostphasen, Trockenheit oder Gewitterfronten – der Agrarwetter-Service gäbe der Landwirtschaft Planungssicherheit. Bauer meint: „Nur wenig wirkt sich so komplex auf die Landwirtschaft aus wie das Wetter. Auch wir spüren den Klimawandel und die Veränderungen im Wetter, die damit einhergehen.“",{"type":196,"content":1950},[1951],{"text":1952,"type":199},"Bauernbunddirektor Peter Raggl freut sich, den Bauernbund-Mitgliedern das Agrarwetter-Service weiterhin anbieten zu können: „Gerade für die Landwirtschaft ist es essenziell, wie das Wetter ausfällt – und da verlassen sich unsere Mitglieder auf Profis.“ Er bedankte sich bei der Tiroler Versicherung für die Kooperation. „Es ist uns ein großes Anliegen gerade auch für die Landwirtschaft einen niederschwelligen Zugang zu einer professionellen Wetterprognose zu geben“, so Martin Reiter von der Tiroler Versicherung.","\u003C!--#storyblok#{\"name\": \"article-section-blok\", \"space\": \"286169096649098\", \"uid\": \"452a9975-6cd5-4268-bb11-013dfbd5c7a0\", \"id\": \"81269219560837\"}-->",[606],{"id":1956,"alt":1957,"name":16,"focus":16,"title":1958,"source":16,"filename":1959,"copyright":1960,"fieldtype":42,"meta_data":1961,"is_external_url":36},81161634204187,"Agrarwetter","Martin Reiter, Manfred Bauer und Peter Raggl in der Wetterzentrale am Innsbrucker Flughafen.","https://a.storyblok.com/f/286169096649098/2560x1920/4ab7ab9cb7/img_1686-scaled.jpg","TBB",{"alt":1957,"title":1958,"source":16,"copyright":1960},[1963],{"_uid":1964,"done":36,"text":1965,"title":16,"assets":1968,"keywords":16,"preamble":16,"component":1333},"e224b26e-6bd3-470e-bb49-4ddabe5451c2",{"type":193,"content":1966},[1967],{"type":196},[],[1055],"\u003C!--#storyblok#{\"name\": \"news\", \"space\": \"286169096649098\", \"uid\": \"711b68c5-fe8f-4bf1-8b81-0334539ae96e\", \"id\": \"81269219560837\"}-->",[1972],{"_uid":1973,"_editable":1974,"component":874,"assetsStatus":875,"surveyStatus":876},"4fb5903f-b6e7-4b36-bc4e-bac8c6f1aa01","\u003C!--#storyblok#{\"name\": \"redaktionstool-settings\", \"space\": \"286169096649098\", \"uid\": \"4fb5903f-b6e7-4b36-bc4e-bac8c6f1aa01\", \"id\": \"81269219560837\"}-->",[759],"mit-14-april-startet-der-agrarwetter-service","archiv/mit-14-april-startet-der-agrarwetter-service",-170940,[],{"meta":1981,"assets":2006,"blocks":2010},{"id":1982,"date":1983,"slug":1976,"tags":1984,"title":1928,"author":1989,"images":1998,"sbAuthor":1999,"categories":2000,"articleTags":2001,"featured_alt":16,"original_url":2002,"sbCategories":2003,"featured_media":2004,"author_id_original":1990,"proposed_confidence":907,"proposed_contentType":869,"original_featured_media_url":2005},546356,"2025-04-10T09:07:20",[1985,1986,1987,1957,1988],"GeoSphere Austria","Wetterdienst","ZAMG","Service",{"id":1990,"link":1991,"name":1992,"slug":1993,"avatar_urls":1994,"description":16},1471,"https://bauernzeitung.at/author/pixner/","Hannah Pixner","pixner",{"24":1995,"48":1996,"96":1997},"https://secure.gravatar.com/avatar/c7e758b6964d8ac994a650e215f9a350?s=24&d=mm&r=g","https://secure.gravatar.com/avatar/c7e758b6964d8ac994a650e215f9a350?s=48&d=mm&r=g","https://secure.gravatar.com/avatar/c7e758b6964d8ac994a650e215f9a350?s=96&d=mm&r=g",[],"6081e7f5-d089-44e6-97e9-c8cb8cd39f83",[606],[606],"https://bauernzeitung.at/mit-14-april-startet-der-agrarwetter-service/",[414],"./assets/IMG_1686-scaled.jpg","https://bauernzeitung.at/wp-content/uploads/2025/04/IMG_1686-scaled.jpg",[2007],{"id":1956,"url":1959,"meta":2008,"filename":2009,"asset_folder_id":912},{"alt":2009,"title":2009,"source":16,"copyright":16},"IMG_1686-scaled.jpg",[2011],{"text":2012,"title":1928,"component":836},{"type":193,"content":2013},[2014,2017,2020],{"type":196,"content":2015},[2016],{"text":1944,"type":199},{"type":196,"content":2018},[2019],{"text":1948,"type":199},{"type":196,"content":2021},[2022],{"text":1952,"type":199},"bd40fe0f-b373-42ed-80b1-e3bbf1c25cb1","2025-04-10T09:07:20.000Z",[],{"name":2027,"created_at":2028,"published_at":2029,"updated_at":2030,"id":2031,"uuid":2032,"content":2033,"slug":2081,"full_slug":2082,"sort_by_date":47,"position":2083,"tag_list":2084,"is_startpage":36,"parent_id":882,"meta_data":2085,"group_id":2125,"first_published_at":2126,"release_id":47,"lang":216,"path":47,"alternates":2127,"default_full_slug":47,"translated_slugs":47},"Anmeldefrist für die Summer School VetINNSights läuft bis 25. April","2025-08-18T15:24:56.120Z","2025-09-02T14:47:53.752Z","2025-09-02T14:47:53.765Z",81269129850199,"bcedb979-75a9-4af9-98f9-50a498ff2354",{"_uid":2034,"body":2035,"tags":2058,"media":2059,"print":2066,"title":2027,"author":2073,"preamble":2074,"_editable":2075,"component":869,"hasVideos":36,"redaktion":2076,"categories":2080},"e698d2cc-fef0-42c1-a54c-6e05295e8b64",[2036],{"_uid":2037,"text":2038,"title":16,"_editable":2057,"component":836},"d27db061-94c6-42c2-970d-90b0862e361f",{"type":193,"content":2039},[2040,2044,2048,2053],{"type":196,"content":2041},[2042],{"text":2043,"type":199},"Durch eine Kooperation zwischen der Veterinärmedizinischen Universität Wien und dem Land Tirol bietet die Summer School VetINNSights eine einzigartige Gelegenheit, einen ersten, exklusiven Einblick in das Studium und den Beruf einer Tierärztin oder eines Tierarztes zu gewinnen.",{"type":196,"content":2045},[2046],{"text":2047,"type":199},"Die Teilnahme an der Summer School ist kostenlos, die Anzahl der Plätze jedoch begrenzt. Wer sich bewerben möchte, sollte Lebenslauf, Motivationsschreiben und Foto bis spätestens 25. April 2025 an vet.summerschool@tirol.gv.at senden. „Wir möchten junge Talente für die Veterinärmedizin begeistern und somit dazu beitragen, die veterinärmedizinische Versorgung auch in Zukunft sicherzustellen. Wer Interesse an einer tiermedizinischen Karriere hat, sollte sich diese Chance nicht entgehen lassen!“, bestätigt LH-Stv. Josef Geisler.",{"type":810,"attrs":2049,"content":2050},{"level":308},[2051],{"text":2052,"type":199},"Einstieg vor dem Studium",{"type":196,"content":2054},[2055],{"text":2056,"type":199},"Lorenz Khol, Professor für Wiederkäuer im Alpenraum und Leiter der Außenstelle der Vetmeduni in Tirol, hebt hervor, wie wichtig es ist, schon frühzeitig konkrete Erfahrungen zu sammeln: „Die Summer School bietet eine ideale Gelegenheit, sich mit dem Studium der Veterinärmedizin und dem Beruf des Tierarztes/der Tierärztin auseinanderzusetzen und erste Einblicke in die Anforderungen und die Praxis zu bekommen. Idealerweise sollte die Summer School bereits ein Jahr vor einem geplanten Studienbeginn besucht werden. So kann die Entscheidung gut vorbereitet werden und die Teilnehmerinnen und Teilnehmer haben die Chance, wertvolle Kontakte zu knüpfen.”","\u003C!--#storyblok#{\"name\": \"article-section-blok\", \"space\": \"286169096649098\", \"uid\": \"d27db061-94c6-42c2-970d-90b0862e361f\", \"id\": \"81269129850199\"}-->",[606],{"id":2060,"alt":2061,"name":16,"focus":16,"title":2062,"source":16,"filename":2063,"copyright":2064,"fieldtype":42,"meta_data":2065,"is_external_url":36},81161045903754,"SummerSchool","Die Summer School VetINNSights vermittelt nicht nur Fachwissen, sondern auch ein Gefühl für die Arbeitsweise und den Alltag von Tierärzten","https://a.storyblok.com/f/286169096649098/1772x1181/e26335310f/20250221_summerschool.jpg","Land Tirol/Simon Rainer",{"alt":2061,"title":2062,"source":16,"copyright":2064},[2067],{"_uid":2068,"done":36,"text":2069,"title":16,"assets":2072,"keywords":16,"preamble":16,"component":1333},"7a1a7dc3-c0af-4986-9c87-6fd3e185c792",{"type":193,"content":2070},[2071],{"type":196},[],[1055],"Vom 7. bis 11. Juli 2025 haben junge Menschen zwischen 16 und 19 Jahren die Chance, mit der Summer School VetINNSights in die Welt der Veterinärmedizin einzutauchen.","\u003C!--#storyblok#{\"name\": \"news\", \"space\": \"286169096649098\", \"uid\": \"e698d2cc-fef0-42c1-a54c-6e05295e8b64\", \"id\": \"81269129850199\"}-->",[2077],{"_uid":2078,"_editable":2079,"component":874,"assetsStatus":875,"surveyStatus":876},"ba52c1c2-a398-4058-85cd-9f88e9da1c1c","\u003C!--#storyblok#{\"name\": \"redaktionstool-settings\", \"space\": \"286169096649098\", \"uid\": \"ba52c1c2-a398-4058-85cd-9f88e9da1c1c\", \"id\": \"81269129850199\"}-->",[759],"anmeldefrist-fuer-die-summer-school-vetinnsights-laeuft-bis-25-april","archiv/anmeldefrist-fuer-die-summer-school-vetinnsights-laeuft-bis-25-april",-170540,[],{"meta":2086,"assets":2104,"blocks":2108},{"id":2087,"date":2088,"slug":2081,"tags":2089,"title":2027,"author":2095,"images":2097,"sbAuthor":1999,"categories":2098,"articleTags":2099,"featured_alt":16,"original_url":2100,"sbCategories":2101,"featured_media":2102,"author_id_original":1990,"proposed_confidence":907,"proposed_contentType":869,"original_featured_media_url":2103},546363,"2025-04-07T17:18:34",[2090,2091,2092,2093,2094],"VetINNSights","Summer School","Studium","Tierärzte","Vetmed Uni",{"id":1990,"link":1991,"name":1992,"slug":1993,"avatar_urls":2096,"description":16},{"24":1995,"48":1996,"96":1997},[],[606],[606],"https://bauernzeitung.at/anmeldefrist-fuer-die-summer-school-vetinnsights-laeuft-bis-25-april/",[414],"./assets/20250221_SummerSchool.jpg","https://bauernzeitung.at/wp-content/uploads/2025/04/20250221_SummerSchool.jpg",[2105],{"id":2060,"url":2063,"meta":2106,"filename":2107,"asset_folder_id":912},{"alt":2107,"title":2107,"source":16,"copyright":16},"20250221_SummerSchool.jpg",[2109],{"text":2110,"title":2027,"component":836},{"type":193,"content":2111},[2112,2115,2118,2122],{"type":196,"content":2113},[2114],{"text":2043,"type":199},{"type":196,"content":2116},[2117],{"text":2047,"type":199},{"type":810,"attrs":2119,"content":2120},{"level":308},[2121],{"text":2052,"type":199},{"type":196,"content":2123},[2124],{"text":2056,"type":199},"5f55a656-943b-4d7b-8634-a5252eec4262","2025-04-07T17:18:34.000Z",[],6727,10]