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Wir produzieren Maschinen aus Stahl und Eisen, und die fühlen sich am besten an, wenn man Stahl und Eisen auch angreifen kann.",{"type":196,"content":857},[858,863],{"text":859,"type":199,"marks":860},"Trotz Pandemie erzielte Krone mit seiner Landtechniksparte im vergangenen Geschäftsjahr mit 814 Millionen Euro abermals einen Rekordumsatz und konnte sogar Marktanteile dazugewinnen. Worauf führen Sie das zurück?",[861,862],{"type":816},{"type":793},{"text":864,"type":199},"Hier zeigt sich, dass wir das Ohr nahe am Kunden haben. Wir versuchen, deren Probleme zu lösen, ihre Ideen mitzunehmen und in neue Produkte einfließen zu lassen. Hier sind auch unsere Händler starke Partner. Aus meiner Sicht gibt es drei Dinge, warum der Kunde eine Landmaschine kauft: Erstens müssen das Produkt und die Marke passen, zweitens der Handel und drittens die Persönlichkeiten vor Ort, vom Verkäufer, über den Mechaniker bis hin zum Kundendienst. Bei Krone haben wir alle drei Faktoren im Einklang.",{"type":196,"content":866},[867,872],{"text":868,"type":199,"marks":869},"Welche Maschinen sind bei Krone aktuell Erfolgsgaranten?",[870,871],{"type":793},{"type":816},{"text":873,"type":199},"Die Big-Line-Maschinen sind unsere absoluten Top-Produkte. Ideen und Komponenten der Großgeräte werden in Folge bei kleineren Maschinen integriert. Dabei versuchen wir die Dinge auch neu zu denken und nicht einfach Eisen zu sparen und eine günstige, leichtere Maschine zu bauen. So profitieren auch Klein- und mittlere Betriebe von der hohen Produktqualität sowie den neuesten Features.",{"type":196,"content":875},[876,881],{"text":877,"type":199,"marks":878},"Mit dem Transportwagen GX, der auch als Farm Machine 2022 ausgezeichnet wurde, will Krone als Grünlandspezialist auch Landwirte in Ackerbauregionen ansprechen. Ist in diese Richtung künftig noch mehr zu erwarten?",[879,880],{"type":816},{"type":793},{"text":882,"type":199},"Krone ist ein Full-Liner im Bereich Grünland und Erntetechnik. Mit dem GX wollen wir den ersten Schritt zum Spezialisten für professionelle Agrarlogistik machen und damit neue Kundengruppen erschließen. Es ist ein erster Baustein, dem weitere Produkte folgen werden. Hier kommen uns sicher die Erfahrungen aus dem Transportwesen zugute.",{"type":196,"content":884},[885,890],{"text":886,"type":199,"marks":887},"Welchen Stellenwert haben die Themen Digitalisierung und Automatisierung im familiengeführten Unternehmen?",[888,889],{"type":816},{"type":793},{"text":891,"type":199},"Digitalisierung ist für uns etwas Allgegenwärtiges und nicht nur in jedem Produkt inkludiert, sondern auch in unserer DNA verankert. Angefangen bei unseren jahrelangen Aktivitäten im Bereich Isobus sowie als treibende Kraft beim Agrirouter. Wir sind davon überzeugt, dass digitale Lösungen für den Landwirt herstellerübergreifend und -unabhängig funktionieren müssen. Der Landwirt muss Herr über seine eigenen Daten sein. Diese gilt es, über verschiedene Sensorik bereitzustellen, damit er daraus Schlüsse ziehen kann und einen Mehrwert davon hat.",{"type":196,"content":893},[894,899,904,909],{"text":895,"type":199,"marks":896},"Gemeinsam mit Lemken habt Ihr kürzlich eine Konzeptstudie einer autonomen verfahrenstechnischen Einheit, kurz VTE, präsentiert: ein unbemanntes Zugfahrzeug mit Anbaugerät. Sind Bauern",[897,898],{"type":793},{"type":816},{"text":900,"type":199,"marks":901},"künftig nur noch Manager",[902,903],{"type":793},{"type":816},{"text":905,"type":199,"marks":906},"autonomer Flotten?",[907,908],{"type":793},{"type":816},{"text":910,"type":199},"Der Blick in die Glaskugel ist nicht einfach. Aber schauen wir doch ein paar Jahre zurück, was alles passiert ist auf dem Sektor. Dann sieht man, dass immer mehr Geschwindigkeit hineinkommt. Die alten Traktoren oder Geräte werden aber nicht auf einmal weg sein. Solche autonomen Einheiten sollen aus unserer Sicht nicht den Landwirt ersetzen, sondern Systeme sein, die den Fahrer in Form von Assistenzsystemen unterstützen. Wir versuchen, den Prozess aus Sicht der Anbaugeräte zu denken. Es braucht Zugleistung, Vorgewendemanagement, Spurführungssystem, eine Zapfwelle, Stromversorgung und Hydraulik. Der Landwirt soll das System vom Feld aus überwachen.",{"type":196,"content":912},[913,918,922],{"text":914,"type":199,"marks":915},"Wie sieht die aktuelle Marktentwicklung",[916,917],{"type":816},{"type":793},{"text":919,"type":199,"marks":920},"aus?",[921],{"type":793},{"text":923,"type":199},"Die Beschaffungssituation ist derzeit schwierig. Problematisch sind die gestörten Lieferketten, die mit Corona begonnen haben und sich durch die Situation in Osteuropa verschärft haben. Aktuell haben wir jetzt noch einen sehr guten Zulauf im Verkauf. Wichtig ist aber nicht nur, die Auftragsbücher voll zu haben, sondern auch die Auftragseingänge zu Umsätzen zu machen.",{"type":196,"content":925},[926,931],{"text":927,"type":199,"marks":928},"Können derzeit alle Bestellungen ausgeliefert werden?",[929,930],{"type":816},{"type":793},{"text":932,"type":199},"Der Halbleitermangel betrifft uns seit Pandemiebeginn. Fertige Maschinen können teilweise aufgrund eines fehlenden Teils nicht ausgeliefert werden. Wir unterstützen unsere Lieferanten, über unsere Zugänge Quellen zur Beschaffung der Halbleiter-Teile anzuzapfen, damit wir dementsprechend lieferfähig bleiben.",{"type":196,"content":934},[935,940],{"text":936,"type":199,"marks":937},"Welche Bedeutung hat für Krone der österreichische Markt?",[938,939],{"type":816},{"type":793},{"text":941,"type":199},"Das ist unser viertgrößter Exportmarkt. Hier findet man alle Strukturen, vom Bergbauern, über kleine und mittlere Betriebe, bis hin zu Gutsbetrieben und Lohnunternehmen. Mit unseren Konstrukteuren und den Entwicklungsabteilungen sind wir deshalb oft hierzulande unterwegs. Zudem ist Krone Österreich seit Kurzem eine eigene Tochtergesellschaft. Vertrieblich sind wir dadurch enger verbunden, und der Austausch funktioniert noch besser. Dadurch können wir unser Partnernetzwerk intensiver betreuen. Durch das Ersatzteillager im bayerischen Grenzgebiet ist rasche Verfügbarkeit gegeben. Jedes verfügbare Ersatzteil, das bis 17 Uhr bestellt wird, kann bis zum nächsten Tag um 6 Uhr früh zu jedem Betrieb in Österreich geliefert werden.",{"type":196,"content":943},[944,949],{"text":945,"type":199,"marks":946},"Hat die Tochtergesellschaft auch Auswirkungen auf die bestehende Händlerstruktur?",[947,948],{"type":816},{"type":793},{"text":950,"type":199},"Durch die Tochtergesellschaft werden die Händler noch stärker an Krone gebunden, auf die Struktur hat es jedoch keine Auswirkungen. Wir sind nicht bestrebt, ein eigenes Handelsnetzwerk aufzubauen oder irgendwelche Parallelstrukturen zu schaffen. Durch die Digitalisierung und Vernetzung wird Landtechnik aber noch komplexer. Ein Mechaniker muss künftig nicht nur Stahl und Eisen reparieren können, sondern auch ein Digitalisierungsprofi und Softwaremanager sein. Der Endkunde braucht einen verlässlichen Partner, der vor Ort greifbar und auf diesen drei Gebieten auch sattelfest ist. Unsere Aufgabe ist es, das nötige Know-how dafür bereitzustellen.",{"type":196,"content":952},[953,957],{"text":954,"type":199,"marks":955},"Markus Steinwendner:",[956],{"type":793},{"text":958,"type":199},"Markus Steinwendner hat nach der Matura am Francisco Josephinum in Wieselburg im elterlichen Lohnunternehmen gearbeitet. Später war er über mehrere Jahre hinweg als Maschinenbau-Konstrukteur tätig. In diesem Zeitraum absolvierte er ein berufsbegleitendes Studium im Fachbereich Marketing und Management. 2011 Wechsel zu Krone als Marketingmitarbeiter in Österreich. 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Wichtig sei es laut Pregel, „dem Hund von Beginn an klarzumachen, was er tun soll und was nicht“.",{"type":1645,"attrs":1646,"content":1648},"heading",{"level":1647},3,[1649],{"text":1650,"type":199,"marks":1651},"Ohne Erziehung geht es nicht",[1652],{"type":793},{"type":196,"content":1654},[1655],{"text":1656,"type":199},"Ein zentraler Aspekt ist die konsequente Erziehung des Tieres. „Es ist wichtig, dass die Besitzer sich vorher Gedanken machen, was sie ihrem Hund in ihrem Umfeld bieten können“, betont die Trainerin.",{"type":1658,"content":1659},"blockquote",[1660],{"type":196,"content":1661},[1662],{"text":1663,"type":199,"marks":1664},"“Gerade auf einem Hof ist es entscheidend, dem Hund frühzeitig beizubringen, welche Bereiche für ihn zugänglich sind und welche nicht.” – Anna Pregel",[1665,1666],{"type":793},{"type":816},{"type":1645,"attrs":1668,"content":1669},{"level":1647},[1670],{"text":1671,"type":199,"marks":1672},"Hofhunde: Die Wächter und Helfer der Lande",[1673],{"type":793},{"type":196,"content":1675},[1676],{"text":1677,"type":199},"„Die Sozialisierung spielt eine große Rolle, vor allem wenn der Hof an Wanderwege grenzt. 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Mit dem Agrarwetter werden den Bäuerinnen und Bauern kostenlos aktuelle Wetterprognosen auf Abruf per Telefon oder auf der Webseite des Tiroler Bauernbundes zur Verfügung gestellt. Mit Montag, 14. April, startet das Agrarwetter-Service heuer.",{"type":196,"content":2176},[2177],{"text":2178,"type":199},"Im Jahr 2024 verzeichnete die GeoSphere Austria eine Rekordanzahl von Anrufen, erzählt Manfred Bauer, Leiter der Regionalstelle Tirol und Vorarlberg: „Wir verzeichneten bis zu 3.600 Anrufer täglich – das Wetter-Service ist nach wie vor sehr gefragt. Obwohl im Internet viel Info zur freien Verfügung abrufbar ist, setzen die Bäuerinnen und Bauern auf unseren heimischen Wetterdienst, denn wir bieten jahrzehntelange Erfahrung mit dem regionalen Wetter.“ Ob Frostphasen, Trockenheit oder Gewitterfronten – der Agrarwetter-Service gäbe der Landwirtschaft Planungssicherheit. Bauer meint: „Nur wenig wirkt sich so komplex auf die Landwirtschaft aus wie das Wetter. Auch wir spüren den Klimawandel und die Veränderungen im Wetter, die damit einhergehen.“",{"type":196,"content":2180},[2181],{"text":2182,"type":199},"Bauernbunddirektor Peter Raggl freut sich, den Bauernbund-Mitgliedern das Agrarwetter-Service weiterhin anbieten zu können: „Gerade für die Landwirtschaft ist es essenziell, wie das Wetter ausfällt – und da verlassen sich unsere Mitglieder auf Profis.“ Er bedankte sich bei der Tiroler Versicherung für die Kooperation. „Es ist uns ein großes Anliegen gerade auch für die Landwirtschaft einen niederschwelligen Zugang zu einer professionellen Wetterprognose zu geben“, so Martin Reiter von der Tiroler Versicherung.","\u003C!--#storyblok#{\"name\": \"article-section-blok\", \"space\": \"286169096649098\", \"uid\": \"452a9975-6cd5-4268-bb11-013dfbd5c7a0\", \"id\": \"81269219560837\"}-->",[606],{"id":2186,"alt":2187,"name":16,"focus":16,"title":2188,"source":16,"filename":2189,"copyright":2190,"fieldtype":42,"meta_data":2191,"is_external_url":36},81161634204187,"Agrarwetter","Martin Reiter, Manfred Bauer und Peter Raggl in der Wetterzentrale am Innsbrucker Flughafen.","https://a.storyblok.com/f/286169096649098/2560x1920/4ab7ab9cb7/img_1686-scaled.jpg","TBB",{"alt":2187,"title":2188,"source":16,"copyright":2190},[2193],{"_uid":2194,"done":36,"text":2195,"title":16,"assets":2198,"keywords":16,"preamble":16,"component":1561},"e224b26e-6bd3-470e-bb49-4ddabe5451c2",{"type":193,"content":2196},[2197],{"type":196},[],[1284],"\u003C!--#storyblok#{\"name\": \"news\", \"space\": \"286169096649098\", \"uid\": \"711b68c5-fe8f-4bf1-8b81-0334539ae96e\", \"id\": \"81269219560837\"}-->",[2202],{"_uid":2203,"_editable":2204,"component":996,"assetsStatus":997,"surveyStatus":998},"4fb5903f-b6e7-4b36-bc4e-bac8c6f1aa01","\u003C!--#storyblok#{\"name\": \"redaktionstool-settings\", \"space\": \"286169096649098\", \"uid\": \"4fb5903f-b6e7-4b36-bc4e-bac8c6f1aa01\", \"id\": \"81269219560837\"}-->",[759],"mit-14-april-startet-der-agrarwetter-service","archiv/mit-14-april-startet-der-agrarwetter-service",-170940,[],{"meta":2211,"assets":2236,"blocks":2240},{"id":2212,"date":2213,"slug":2206,"tags":2214,"title":2158,"author":2219,"images":2228,"sbAuthor":2229,"categories":2230,"articleTags":2231,"featured_alt":16,"original_url":2232,"sbCategories":2233,"featured_media":2234,"author_id_original":2220,"proposed_confidence":1040,"proposed_contentType":991,"original_featured_media_url":2235},546356,"2025-04-10T09:07:20",[2215,2216,2217,2187,2218],"GeoSphere Austria","Wetterdienst","ZAMG","Service",{"id":2220,"link":2221,"name":2222,"slug":2223,"avatar_urls":2224,"description":16},1471,"https://bauernzeitung.at/author/pixner/","Hannah Pixner","pixner",{"24":2225,"48":2226,"96":2227},"https://secure.gravatar.com/avatar/c7e758b6964d8ac994a650e215f9a350?s=24&d=mm&r=g","https://secure.gravatar.com/avatar/c7e758b6964d8ac994a650e215f9a350?s=48&d=mm&r=g","https://secure.gravatar.com/avatar/c7e758b6964d8ac994a650e215f9a350?s=96&d=mm&r=g",[],"6081e7f5-d089-44e6-97e9-c8cb8cd39f83",[606],[606],"https://bauernzeitung.at/mit-14-april-startet-der-agrarwetter-service/",[414],"./assets/IMG_1686-scaled.jpg","https://bauernzeitung.at/wp-content/uploads/2025/04/IMG_1686-scaled.jpg",[2237],{"id":2186,"url":2189,"meta":2238,"filename":2239,"asset_folder_id":1045},{"alt":2239,"title":2239,"source":16,"copyright":16},"IMG_1686-scaled.jpg",[2241],{"text":2242,"title":2158,"component":795},{"type":193,"content":2243},[2244,2247,2250],{"type":196,"content":2245},[2246],{"text":2174,"type":199},{"type":196,"content":2248},[2249],{"text":2178,"type":199},{"type":196,"content":2251},[2252],{"text":2182,"type":199},"bd40fe0f-b373-42ed-80b1-e3bbf1c25cb1","2025-04-10T09:07:20.000Z",[],{"name":2257,"created_at":2258,"published_at":2259,"updated_at":2260,"id":2261,"uuid":2262,"content":2263,"slug":2311,"full_slug":2312,"sort_by_date":47,"position":2313,"tag_list":2314,"is_startpage":36,"parent_id":1004,"meta_data":2315,"group_id":2355,"first_published_at":2356,"release_id":47,"lang":216,"path":47,"alternates":2357,"default_full_slug":47,"translated_slugs":47},"Anmeldefrist für die Summer School VetINNSights läuft bis 25. April","2025-08-18T15:24:56.120Z","2025-09-02T14:47:53.752Z","2025-09-02T14:47:53.765Z",81269129850199,"bcedb979-75a9-4af9-98f9-50a498ff2354",{"_uid":2264,"body":2265,"tags":2288,"media":2289,"print":2296,"title":2257,"author":2303,"preamble":2304,"_editable":2305,"component":991,"hasVideos":36,"redaktion":2306,"categories":2310},"e698d2cc-fef0-42c1-a54c-6e05295e8b64",[2266],{"_uid":2267,"text":2268,"title":16,"_editable":2287,"component":795},"d27db061-94c6-42c2-970d-90b0862e361f",{"type":193,"content":2269},[2270,2274,2278,2283],{"type":196,"content":2271},[2272],{"text":2273,"type":199},"Durch eine Kooperation zwischen der Veterinärmedizinischen Universität Wien und dem Land Tirol bietet die Summer School VetINNSights eine einzigartige Gelegenheit, einen ersten, exklusiven Einblick in das Studium und den Beruf einer Tierärztin oder eines Tierarztes zu gewinnen.",{"type":196,"content":2275},[2276],{"text":2277,"type":199},"Die Teilnahme an der Summer School ist kostenlos, die Anzahl der Plätze jedoch begrenzt. Wer sich bewerben möchte, sollte Lebenslauf, Motivationsschreiben und Foto bis spätestens 25. April 2025 an vet.summerschool@tirol.gv.at senden. „Wir möchten junge Talente für die Veterinärmedizin begeistern und somit dazu beitragen, die veterinärmedizinische Versorgung auch in Zukunft sicherzustellen. Wer Interesse an einer tiermedizinischen Karriere hat, sollte sich diese Chance nicht entgehen lassen!“, bestätigt LH-Stv. Josef Geisler.",{"type":1645,"attrs":2279,"content":2280},{"level":308},[2281],{"text":2282,"type":199},"Einstieg vor dem Studium",{"type":196,"content":2284},[2285],{"text":2286,"type":199},"Lorenz Khol, Professor für Wiederkäuer im Alpenraum und Leiter der Außenstelle der Vetmeduni in Tirol, hebt hervor, wie wichtig es ist, schon frühzeitig konkrete Erfahrungen zu sammeln: „Die Summer School bietet eine ideale Gelegenheit, sich mit dem Studium der Veterinärmedizin und dem Beruf des Tierarztes/der Tierärztin auseinanderzusetzen und erste Einblicke in die Anforderungen und die Praxis zu bekommen. Idealerweise sollte die Summer School bereits ein Jahr vor einem geplanten Studienbeginn besucht werden. So kann die Entscheidung gut vorbereitet werden und die Teilnehmerinnen und Teilnehmer haben die Chance, wertvolle Kontakte zu knüpfen.”","\u003C!--#storyblok#{\"name\": \"article-section-blok\", \"space\": \"286169096649098\", \"uid\": \"d27db061-94c6-42c2-970d-90b0862e361f\", \"id\": \"81269129850199\"}-->",[606],{"id":2290,"alt":2291,"name":16,"focus":16,"title":2292,"source":16,"filename":2293,"copyright":2294,"fieldtype":42,"meta_data":2295,"is_external_url":36},81161045903754,"SummerSchool","Die Summer School VetINNSights vermittelt nicht nur Fachwissen, sondern auch ein Gefühl für die Arbeitsweise und den Alltag von Tierärzten","https://a.storyblok.com/f/286169096649098/1772x1181/e26335310f/20250221_summerschool.jpg","Land Tirol/Simon Rainer",{"alt":2291,"title":2292,"source":16,"copyright":2294},[2297],{"_uid":2298,"done":36,"text":2299,"title":16,"assets":2302,"keywords":16,"preamble":16,"component":1561},"7a1a7dc3-c0af-4986-9c87-6fd3e185c792",{"type":193,"content":2300},[2301],{"type":196},[],[1284],"Vom 7. bis 11. Juli 2025 haben junge Menschen zwischen 16 und 19 Jahren die Chance, mit der Summer School VetINNSights in die Welt der Veterinärmedizin einzutauchen.","\u003C!--#storyblok#{\"name\": \"news\", \"space\": \"286169096649098\", \"uid\": \"e698d2cc-fef0-42c1-a54c-6e05295e8b64\", \"id\": \"81269129850199\"}-->",[2307],{"_uid":2308,"_editable":2309,"component":996,"assetsStatus":997,"surveyStatus":998},"ba52c1c2-a398-4058-85cd-9f88e9da1c1c","\u003C!--#storyblok#{\"name\": \"redaktionstool-settings\", \"space\": \"286169096649098\", \"uid\": \"ba52c1c2-a398-4058-85cd-9f88e9da1c1c\", \"id\": \"81269129850199\"}-->",[759],"anmeldefrist-fuer-die-summer-school-vetinnsights-laeuft-bis-25-april","archiv/anmeldefrist-fuer-die-summer-school-vetinnsights-laeuft-bis-25-april",-170540,[],{"meta":2316,"assets":2334,"blocks":2338},{"id":2317,"date":2318,"slug":2311,"tags":2319,"title":2257,"author":2325,"images":2327,"sbAuthor":2229,"categories":2328,"articleTags":2329,"featured_alt":16,"original_url":2330,"sbCategories":2331,"featured_media":2332,"author_id_original":2220,"proposed_confidence":1040,"proposed_contentType":991,"original_featured_media_url":2333},546363,"2025-04-07T17:18:34",[2320,2321,2322,2323,2324],"VetINNSights","Summer School","Studium","Tierärzte","Vetmed Uni",{"id":2220,"link":2221,"name":2222,"slug":2223,"avatar_urls":2326,"description":16},{"24":2225,"48":2226,"96":2227},[],[606],[606],"https://bauernzeitung.at/anmeldefrist-fuer-die-summer-school-vetinnsights-laeuft-bis-25-april/",[414],"./assets/20250221_SummerSchool.jpg","https://bauernzeitung.at/wp-content/uploads/2025/04/20250221_SummerSchool.jpg",[2335],{"id":2290,"url":2293,"meta":2336,"filename":2337,"asset_folder_id":1045},{"alt":2337,"title":2337,"source":16,"copyright":16},"20250221_SummerSchool.jpg",[2339],{"text":2340,"title":2257,"component":795},{"type":193,"content":2341},[2342,2345,2348,2352],{"type":196,"content":2343},[2344],{"text":2273,"type":199},{"type":196,"content":2346},[2347],{"text":2277,"type":199},{"type":1645,"attrs":2349,"content":2350},{"level":308},[2351],{"text":2282,"type":199},{"type":196,"content":2353},[2354],{"text":2286,"type":199},"5f55a656-943b-4d7b-8634-a5252eec4262","2025-04-07T17:18:34.000Z",[],6727,10]