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Angebote von Ferienwohnungen im Netz oder per Print müssen den Tatsachen entsprechen. Größe, Lage der Zimmer und die Ausstattung dürfen nicht übertrieben werden, so wie es oft bei den bekannten Reiseveranstaltern der Fall ist. Netz-Kritiker macht man nachdenklich, wenn man in der Antwort auf die vielen positiven Bewertungen anderer Kunden hinweist. Damit zeigt der Landwirt auch ein Stück Selbstbewusstsein, ohne die Reklamation abzuweisen. Auch der kritische Kunde liest im Netz andere Bewertungen und fühlt sich „isoliert“, wenn er der Einzige ist, der nicht zufrieden ist. Dann könnte die schriftliche Stellungnahme des Landwirts so ausfallen: „Obwohl wir Ihre Reklamation ernst nehmen, möchten wir darauf hinweisen, dass es sich um eine Einzelmeinung handelt. Wie Sie selbst leicht erkennen, gibt es sehr viele Positiv-Reaktionen unserer zufriedenen Kunden, die wie seit Jahren beliefern“.",{"type":196,"content":815},[816],{"text":817,"type":199},"Ja, Like mich doch!",{"type":196,"content":819},[820],{"text":821,"type":199},"Negativbewertungen im Netz kommen selten vor, es muss jedoch immer darauf reagiert werden. Wenn in der Antwort Mängel beim Aufenthalt eines Gastes erklärt und begründet werden, kann der kritische Kunde sie nachvollziehen. Beispiele: „Die Witterungsverhältnisse waren nicht absehbar, deshalb konnten wir die bestellte Menge nicht liefern.“ „Es lag an Corona, dass wir unseren Hofladen schließen mussten. Sie haben recht, wir hätten das auf der Homepage gleich vermerken sollen.“ Die Reaktion auf Kritik ist gelungen, wenn der Reklamierende Kontakt mit dem Landwirt aufnimmt und seine Kritik relativiert. Auch wenn es manchmal schwer fällt: Gelassenheit bei der Antwort auf eine Bewertung ist wichtig. Man entschärft die Situation nicht, wenn man sich nur verteidigt. Statt den Kunden um Verständnis zu bitten, ist es wirksamer, für seine Enttäuschung Verständnis zu äußern: „Wir verstehen Sie“ liest sich anders als „Wir bitten Sie um Ihr Verständnis“. Man sollte den Gast möglichst offline, also persönlich, kontaktieren. Dadurch erkennt er die Bemühungen des Lieferanten und wird bei zukünftiger Kritik nicht gleich ins Netz gehen, sondern seine Unzufriedenheit persönlich kommunizieren. Eine schlechte Bewertung kann abgemildert werden, wenn der Kunde seine Bewertung korrigiert. Im Idealfall ist er sogar bereit, seine negative Beurteilung komplett zu entfernen. Man muss auch den Mut haben eine unberechtigte Reklamation im Netz abzulehnen. Man kann auf Üblichkeiten hinweisen und auch die Allgemeinen Geschäftsbedingungen erwähnen. Bei der Antwort kommt es immer auf den Ton an: „Wir können hierfür üblicherweise nicht die Verantwortung übernehmen“ liest sich anders als „Nach unseren Konditionen §§ 12345 sind wir berechtigt…“",{"type":196,"content":823},[824],{"text":825,"type":199},"Negative Bewertungen tun weh",{"type":196,"content":827},[828],{"text":829,"type":199},"Etwa die Hälfte der verärgerten und enttäuschten Gäste heben ihre Kritik nach einer Entschuldigung wieder auf. Bewertungsportale und Kommentare auf der eigenen Website und den Social-Media-Kanälen müssen wöchentlich kontrolliert werden. „Hierzu kann man automatische Benachrichtigungen einrichten, etwa Mediendienste wie Google Alerts, die dem Landwirt online Erwähnungen anzeigen“, rät Anne M. Schüller, mehrfache Buchautorin in ihren Vorträgen. „Wer anonym bewertet, wird von anderen Lesern sehr kritisch wahrgenommen. Auch bei Datenschutz sehen viele Leser den Kritiker in der Pflicht, seine Bewertung offenzulegen und sich nicht in der Anonymität zu verstecken.“ Das Image einer anonymen Bewertung ist also nicht positiv, wird von anderen Bewertenden skeptisch gesehen. Zudem gibt es Untersuchungen, die zeigen, dass einzelne kritische Bewertungen dem Landwirt mehr Glaubwürdigkeit verleihen als ausschließlich positive Urteile. Immerhin besteht sonst der Verdacht, dass der Inhaber des Bauernhofs selbst die lobenden Kommentare verfasst oder in Auftrag gegeben hat.",{"type":196,"content":831},[832],{"text":833,"type":199},"Auch auf Unsinniges antworten",{"type":196,"content":835},[836],{"text":837,"type":199},"Der Gast auf dem Bauernhof, der verärgert ist, übertreibt auch im Netz, damit er ernst genommen wird. Übertreibungen werden am besten ignoriert. Gelegentlich kommt es zu unsachlichen Äußerungen und Vorwürfen. Am liebsten würde man zurückschießen. Sachliche Kritik ist grundsätzlich zulässig, auf persönliche Angriffe reagiert der Landwirt besser mit Betroffenheit: „Wir sind über Ihre persönlichen Vorwürfe sehr überrascht und nehmen nur zum Sachverhalt Stellung.“ Oder: „So wie wir Sie kennen, haben Sie trotz der Anschuldigungen sicher nichts gegen uns persönlich.“ Auf Angriffe kann man entweder souverän reagieren, oder sie einfach ignorieren. Gegen Verleumdungen kann man auch juristisch vorgehen. Das sollte jedoch die absolute Ausnahme sein. Persönliche Angriffe des Bewertenden werden von anderen Lesern angezweifelt, nicht ernst genommen. Insofern braucht man sich über Aggressionen keine Gedanken zu machen.",{"type":196,"content":839},[840],{"text":841,"type":199},"Mögliche Bewertungsfehler",{"type":196,"content":843},[844],{"text":845,"type":199},"Eine Leistung zu bewerten, ist für Kunden immer auch ein Prozess der Wahrnehmung und verlangt gute Urteilsfähigkeit sowie Vergleichsmöglichkeiten mit dem Wettbewerb. Dabei kommt es zu Fehlern. Vom „Überstrahlungseffekt“ spricht man, wenn die beeindruckende Gestaltung der Homepage alle anderen Bewertungspunkte des Kunden überstrahlt. Das Thema Ökologie kann die gesamte Beurteilung beeinflussen, es überstrahlt alle anderen Wahrnehmungen und drängt Mängel in den Hintergrund. Der „Sympathieeffekt“ bedeutet, dass der sympathische Landwirt und seine Familie großzügig und positiv beurteilt werden, dass kleinere Mängel keine Rolle mehr spielen. Obwohl Wahrnehmungen des Kunden immer subjektiv sind, sind sie vom Landwirt ernst zu nehmen.",{"type":196,"content":847},[848],{"text":849,"type":199},"Umfragen über QR-Codes",{"type":196,"content":851},[852,854,856],{"text":853,"type":199},"Der offizielle Name für die schwarz-weißen Würfelmuster, denen man überall begegnet, heißt „Quick-Response“-Code, also schnelle Antwort. Der Gast kann mit dem Mobiltelefon den Fragebogen erfassen und sofort ausfüllen. Diese Nutzungsmöglichkeit bei Umfragen ist derzeit sehr aktuell und führt zu einem besseren Response-Ergebnis. Den Code einzulesen, ist viel komfortabler als Links einzugeben oder den Weg über Suchmaschinen zu wählen. 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Test","2025-08-18T11:42:41.851Z","2025-09-01T17:46:47.483Z","2025-09-01T17:46:47.496Z",81214512620802,"cc0be272-53d6-430a-be7c-c3e460b73182",{"_uid":1020,"body":1021,"tags":1086,"media":1087,"title":1013,"author":1092,"_editable":1093,"component":1094,"hasVideos":36,"redaktion":1095,"categories":1099},"2e77959b-3e9c-4602-b79d-057ca11e0c39",[1022,1067],{"_uid":1023,"assets":1024,"_editable":1065,"component":1066},"7063dde1-a1f0-4e25-927a-46573b3e67d7",[1025,1030,1035,1040,1045,1050,1055,1060],{"id":1026,"alt":1027,"name":16,"focus":16,"title":1027,"source":1027,"filename":1028,"copyright":16,"fieldtype":42,"meta_data":1029,"is_external_url":36},80925024408030,"Alle benötigten Teile sind in einem Karton gut verpackt. 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Schon aus diesem Grund sollte man sich vor der Ansschaffung eines Hundes gut überlegen, für welchen Zweck der Vierbeiner gebraucht wird.",{"type":196,"content":1450},[1451],{"text":1452,"type":199},"„Der klassische Hofhund ist meist größer und territorial veranlagt“, weiß Hundetrainerin Anna Pregel. „Rassen wie der Deutsche Schäferhund, der Berner Sennenhund oder auch der Hovawart haben sich bewährt und sind bekannt für ihre Fähigkeit, ein Anwesen zu bewachen und zu melden, wenn sich diesem Fremde nähern.“ Doch die Aufgaben eines Hofhundes können variieren. Manchmal werden sie benötigt, um das Vieh zu hüten, wie es zum Beispiel bei Border Collies oder Australian Shepherds der Fall ist. 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April startet das Agrarwetter-Service","2025-08-18T15:25:18.023Z","2025-09-02T14:40:25.782Z","2025-09-02T14:40:25.795Z",81269219560837,"6430ef9d-7a79-4414-b26b-14de39668168",{"_uid":1974,"body":1975,"tags":1993,"media":1994,"print":2001,"title":1967,"author":2008,"_editable":2009,"component":890,"hasVideos":36,"redaktion":2010,"categories":2014},"711b68c5-fe8f-4bf1-8b81-0334539ae96e",[1976],{"_uid":1977,"text":1978,"title":16,"_editable":1992,"component":860},"452a9975-6cd5-4268-bb11-013dfbd5c7a0",{"type":193,"content":1979},[1980,1984,1988],{"type":196,"content":1981},[1982],{"text":1983,"type":199},"Es ist eine Erfolgsgeschichte, die seit knapp zwei Jahrzehnten durch eine Kooperation der Tiroler Bauernzeitung, des Tiroler Bauernbundes, der Tiroler Versicherung und der GeoSphere Austria (ehemals ZAMG) in Innsbruck geschrieben wird. Mit dem Agrarwetter werden den Bäuerinnen und Bauern kostenlos aktuelle Wetterprognosen auf Abruf per Telefon oder auf der Webseite des Tiroler Bauernbundes zur Verfügung gestellt. Mit Montag, 14. April, startet das Agrarwetter-Service heuer.",{"type":196,"content":1985},[1986],{"text":1987,"type":199},"Im Jahr 2024 verzeichnete die GeoSphere Austria eine Rekordanzahl von Anrufen, erzählt Manfred Bauer, Leiter der Regionalstelle Tirol und Vorarlberg: „Wir verzeichneten bis zu 3.600 Anrufer täglich – das Wetter-Service ist nach wie vor sehr gefragt. Obwohl im Internet viel Info zur freien Verfügung abrufbar ist, setzen die Bäuerinnen und Bauern auf unseren heimischen Wetterdienst, denn wir bieten jahrzehntelange Erfahrung mit dem regionalen Wetter.“ Ob Frostphasen, Trockenheit oder Gewitterfronten – der Agrarwetter-Service gäbe der Landwirtschaft Planungssicherheit. Bauer meint: „Nur wenig wirkt sich so komplex auf die Landwirtschaft aus wie das Wetter. Auch wir spüren den Klimawandel und die Veränderungen im Wetter, die damit einhergehen.“",{"type":196,"content":1989},[1990],{"text":1991,"type":199},"Bauernbunddirektor Peter Raggl freut sich, den Bauernbund-Mitgliedern das Agrarwetter-Service weiterhin anbieten zu können: „Gerade für die Landwirtschaft ist es essenziell, wie das Wetter ausfällt – und da verlassen sich unsere Mitglieder auf Profis.“ Er bedankte sich bei der Tiroler Versicherung für die Kooperation. „Es ist uns ein großes Anliegen gerade auch für die Landwirtschaft einen niederschwelligen Zugang zu einer professionellen Wetterprognose zu geben“, so Martin Reiter von der Tiroler Versicherung.","\u003C!--#storyblok#{\"name\": \"article-section-blok\", \"space\": \"286169096649098\", \"uid\": \"452a9975-6cd5-4268-bb11-013dfbd5c7a0\", \"id\": \"81269219560837\"}-->",[606],{"id":1995,"alt":1996,"name":16,"focus":16,"title":1997,"source":16,"filename":1998,"copyright":1999,"fieldtype":42,"meta_data":2000,"is_external_url":36},81161634204187,"Agrarwetter","Martin Reiter, Manfred Bauer und Peter Raggl in der Wetterzentrale am Innsbrucker Flughafen.","https://a.storyblok.com/f/286169096649098/2560x1920/4ab7ab9cb7/img_1686-scaled.jpg","TBB",{"alt":1996,"title":1997,"source":16,"copyright":1999},[2002],{"_uid":2003,"done":36,"text":2004,"title":16,"assets":2007,"keywords":16,"preamble":16,"component":1370},"e224b26e-6bd3-470e-bb49-4ddabe5451c2",{"type":193,"content":2005},[2006],{"type":196},[],[874],"\u003C!--#storyblok#{\"name\": \"news\", \"space\": \"286169096649098\", \"uid\": \"711b68c5-fe8f-4bf1-8b81-0334539ae96e\", \"id\": \"81269219560837\"}-->",[2011],{"_uid":2012,"_editable":2013,"component":895,"assetsStatus":896,"surveyStatus":897},"4fb5903f-b6e7-4b36-bc4e-bac8c6f1aa01","\u003C!--#storyblok#{\"name\": \"redaktionstool-settings\", \"space\": \"286169096649098\", \"uid\": \"4fb5903f-b6e7-4b36-bc4e-bac8c6f1aa01\", \"id\": \"81269219560837\"}-->",[759],"mit-14-april-startet-der-agrarwetter-service","archiv/mit-14-april-startet-der-agrarwetter-service",-170940,[],{"meta":2020,"assets":2045,"blocks":2049},{"id":2021,"date":2022,"slug":2015,"tags":2023,"title":1967,"author":2028,"images":2037,"sbAuthor":2038,"categories":2039,"articleTags":2040,"featured_alt":16,"original_url":2041,"sbCategories":2042,"featured_media":2043,"author_id_original":2029,"proposed_confidence":930,"proposed_contentType":890,"original_featured_media_url":2044},546356,"2025-04-10T09:07:20",[2024,2025,2026,1996,2027],"GeoSphere Austria","Wetterdienst","ZAMG","Service",{"id":2029,"link":2030,"name":2031,"slug":2032,"avatar_urls":2033,"description":16},1471,"https://bauernzeitung.at/author/pixner/","Hannah Pixner","pixner",{"24":2034,"48":2035,"96":2036},"https://secure.gravatar.com/avatar/c7e758b6964d8ac994a650e215f9a350?s=24&d=mm&r=g","https://secure.gravatar.com/avatar/c7e758b6964d8ac994a650e215f9a350?s=48&d=mm&r=g","https://secure.gravatar.com/avatar/c7e758b6964d8ac994a650e215f9a350?s=96&d=mm&r=g",[],"6081e7f5-d089-44e6-97e9-c8cb8cd39f83",[606],[606],"https://bauernzeitung.at/mit-14-april-startet-der-agrarwetter-service/",[414],"./assets/IMG_1686-scaled.jpg","https://bauernzeitung.at/wp-content/uploads/2025/04/IMG_1686-scaled.jpg",[2046],{"id":1995,"url":1998,"meta":2047,"filename":2048,"asset_folder_id":935},{"alt":2048,"title":2048,"source":16,"copyright":16},"IMG_1686-scaled.jpg",[2050],{"text":2051,"title":1967,"component":860},{"type":193,"content":2052},[2053,2056,2059],{"type":196,"content":2054},[2055],{"text":1983,"type":199},{"type":196,"content":2057},[2058],{"text":1987,"type":199},{"type":196,"content":2060},[2061],{"text":1991,"type":199},"bd40fe0f-b373-42ed-80b1-e3bbf1c25cb1","2025-04-10T09:07:20.000Z",[],{"name":2066,"created_at":2067,"published_at":2068,"updated_at":2069,"id":2070,"uuid":2071,"content":2072,"slug":2120,"full_slug":2121,"sort_by_date":47,"position":2122,"tag_list":2123,"is_startpage":36,"parent_id":903,"meta_data":2124,"group_id":2164,"first_published_at":2165,"release_id":47,"lang":216,"path":47,"alternates":2166,"default_full_slug":47,"translated_slugs":47},"Anmeldefrist für die Summer School VetINNSights läuft bis 25. April","2025-08-18T15:24:56.120Z","2025-09-02T14:47:53.752Z","2025-09-02T14:47:53.765Z",81269129850199,"bcedb979-75a9-4af9-98f9-50a498ff2354",{"_uid":2073,"body":2074,"tags":2097,"media":2098,"print":2105,"title":2066,"author":2112,"preamble":2113,"_editable":2114,"component":890,"hasVideos":36,"redaktion":2115,"categories":2119},"e698d2cc-fef0-42c1-a54c-6e05295e8b64",[2075],{"_uid":2076,"text":2077,"title":16,"_editable":2096,"component":860},"d27db061-94c6-42c2-970d-90b0862e361f",{"type":193,"content":2078},[2079,2083,2087,2092],{"type":196,"content":2080},[2081],{"text":2082,"type":199},"Durch eine Kooperation zwischen der Veterinärmedizinischen Universität Wien und dem Land Tirol bietet die Summer School VetINNSights eine einzigartige Gelegenheit, einen ersten, exklusiven Einblick in das Studium und den Beruf einer Tierärztin oder eines Tierarztes zu gewinnen.",{"type":196,"content":2084},[2085],{"text":2086,"type":199},"Die Teilnahme an der Summer School ist kostenlos, die Anzahl der Plätze jedoch begrenzt. Wer sich bewerben möchte, sollte Lebenslauf, Motivationsschreiben und Foto bis spätestens 25. April 2025 an vet.summerschool@tirol.gv.at senden. „Wir möchten junge Talente für die Veterinärmedizin begeistern und somit dazu beitragen, die veterinärmedizinische Versorgung auch in Zukunft sicherzustellen. Wer Interesse an einer tiermedizinischen Karriere hat, sollte sich diese Chance nicht entgehen lassen!“, bestätigt LH-Stv. Josef Geisler.",{"type":1454,"attrs":2088,"content":2089},{"level":308},[2090],{"text":2091,"type":199},"Einstieg vor dem Studium",{"type":196,"content":2093},[2094],{"text":2095,"type":199},"Lorenz Khol, Professor für Wiederkäuer im Alpenraum und Leiter der Außenstelle der Vetmeduni in Tirol, hebt hervor, wie wichtig es ist, schon frühzeitig konkrete Erfahrungen zu sammeln: „Die Summer School bietet eine ideale Gelegenheit, sich mit dem Studium der Veterinärmedizin und dem Beruf des Tierarztes/der Tierärztin auseinanderzusetzen und erste Einblicke in die Anforderungen und die Praxis zu bekommen. Idealerweise sollte die Summer School bereits ein Jahr vor einem geplanten Studienbeginn besucht werden. So kann die Entscheidung gut vorbereitet werden und die Teilnehmerinnen und Teilnehmer haben die Chance, wertvolle Kontakte zu knüpfen.”","\u003C!--#storyblok#{\"name\": \"article-section-blok\", \"space\": \"286169096649098\", \"uid\": \"d27db061-94c6-42c2-970d-90b0862e361f\", \"id\": \"81269129850199\"}-->",[606],{"id":2099,"alt":2100,"name":16,"focus":16,"title":2101,"source":16,"filename":2102,"copyright":2103,"fieldtype":42,"meta_data":2104,"is_external_url":36},81161045903754,"SummerSchool","Die Summer School VetINNSights vermittelt nicht nur Fachwissen, sondern auch ein Gefühl für die Arbeitsweise und den Alltag von Tierärzten","https://a.storyblok.com/f/286169096649098/1772x1181/e26335310f/20250221_summerschool.jpg","Land Tirol/Simon Rainer",{"alt":2100,"title":2101,"source":16,"copyright":2103},[2106],{"_uid":2107,"done":36,"text":2108,"title":16,"assets":2111,"keywords":16,"preamble":16,"component":1370},"7a1a7dc3-c0af-4986-9c87-6fd3e185c792",{"type":193,"content":2109},[2110],{"type":196},[],[874],"Vom 7. bis 11. Juli 2025 haben junge Menschen zwischen 16 und 19 Jahren die Chance, mit der Summer School VetINNSights in die Welt der Veterinärmedizin einzutauchen.","\u003C!--#storyblok#{\"name\": \"news\", \"space\": \"286169096649098\", \"uid\": \"e698d2cc-fef0-42c1-a54c-6e05295e8b64\", \"id\": \"81269129850199\"}-->",[2116],{"_uid":2117,"_editable":2118,"component":895,"assetsStatus":896,"surveyStatus":897},"ba52c1c2-a398-4058-85cd-9f88e9da1c1c","\u003C!--#storyblok#{\"name\": \"redaktionstool-settings\", \"space\": \"286169096649098\", \"uid\": \"ba52c1c2-a398-4058-85cd-9f88e9da1c1c\", \"id\": \"81269129850199\"}-->",[759],"anmeldefrist-fuer-die-summer-school-vetinnsights-laeuft-bis-25-april","archiv/anmeldefrist-fuer-die-summer-school-vetinnsights-laeuft-bis-25-april",-170540,[],{"meta":2125,"assets":2143,"blocks":2147},{"id":2126,"date":2127,"slug":2120,"tags":2128,"title":2066,"author":2134,"images":2136,"sbAuthor":2038,"categories":2137,"articleTags":2138,"featured_alt":16,"original_url":2139,"sbCategories":2140,"featured_media":2141,"author_id_original":2029,"proposed_confidence":930,"proposed_contentType":890,"original_featured_media_url":2142},546363,"2025-04-07T17:18:34",[2129,2130,2131,2132,2133],"VetINNSights","Summer School","Studium","Tierärzte","Vetmed Uni",{"id":2029,"link":2030,"name":2031,"slug":2032,"avatar_urls":2135,"description":16},{"24":2034,"48":2035,"96":2036},[],[606],[606],"https://bauernzeitung.at/anmeldefrist-fuer-die-summer-school-vetinnsights-laeuft-bis-25-april/",[414],"./assets/20250221_SummerSchool.jpg","https://bauernzeitung.at/wp-content/uploads/2025/04/20250221_SummerSchool.jpg",[2144],{"id":2099,"url":2102,"meta":2145,"filename":2146,"asset_folder_id":935},{"alt":2146,"title":2146,"source":16,"copyright":16},"20250221_SummerSchool.jpg",[2148],{"text":2149,"title":2066,"component":860},{"type":193,"content":2150},[2151,2154,2157,2161],{"type":196,"content":2152},[2153],{"text":2082,"type":199},{"type":196,"content":2155},[2156],{"text":2086,"type":199},{"type":1454,"attrs":2158,"content":2159},{"level":308},[2160],{"text":2091,"type":199},{"type":196,"content":2162},[2163],{"text":2095,"type":199},"5f55a656-943b-4d7b-8634-a5252eec4262","2025-04-07T17:18:34.000Z",[],6727,10]